These hopeful masses hail from the full spectrum of financial status, from six-figure earners to minimum wage employees. Likewise, the newbie-networker can be an individual with an extensive background in traditional business, or a high school graduate with no clue about the dynamics of commerce and marketing.
I've observed an interesting progression among marketers who came onto the scene without a road map, and with little idea of how the microcosmos of internet marketing worked. Or maybe I've just watched my own journey, and it makes me feel better to assume others have shared my experience.
Either way. Indulge me in a few more paragraphs, if you will, as I lay out what I like to think of as the evolution of an internet marketer.
However, when that dark day of realization comes, and it looms evident that one must work this business if he/she hopes to see any results, the strong of the networking gene pool sprout their working legs and move beyond the fog of delusion. Supremely confident in the knowledge they have surpassed those lazy sluggards who squeeled and fled at the suggestion of buckling down and putting some hard work in, the survivors of Stage One move onward and upward, where surely they will be rewarded for their tenacity.
But they still aren't making any freakin' money. What's more, they are starting to see past the free web hosts, free classified ads, and free trial memberships. All the good stuff seems to cost money, but our Stage Twoers had hoped to put off any kind of monetary investment until they could create at least some kind of income to offset such expenditures.
And so another enormous batch of inferior networkers dies out. The thought of putting some cash into their web-business was more than their fragile little hearts could bear.
But, as always, those more suited to the challenge live on. With a deep breath and a good look at their monthly budgets, the survivors of Stage Two determine they will invest as much money as needed to keep their operations afloat until they are able to become self-funding marketers.
Buying every ebook that comes down the pipe, upgrading into programs they login to once a month, and hitting every buy now button they can find, they cruise through cyberspace on a mission to buy their way right to the top. "I'm not afraid to spend money on *my* business." they tout.
Lots and lots of money goes out. Considerably less revenue comes back in.
Inevitably, the moment arrives when those who have made it to Stage Three see the folly of their current direction. Maybe it's when the credit card bill comes, or perhaps it happens when they are balancing the checkbook.
Once again, the brutal process of selection strikes down those without a heart for further trials. Uncountable numbers of washed-up, would-be internet marketers sink beneath the sludge of this stage.
And once again, that fraction of the whole with the guts and gumption to keep going grows stronger than ever before. More than a regimen of hard work and a willingness to invest money is needed here, they resolve. On the verge of a real breakthrough (they can feel it in their bones now), those who have thus far refused to fall decide a well devised plan for all future endeavors is in order.
This carries on for some time. Until another moment of clarity is reached.
A question is posed...
"Is all of this work really worth the small amount of money I am generating?"
Or, more often...
"How is it that I'm still not making any @#$%! money?!"
This stage progresses rapidly into the next. Many specimens are lost in the transition, but due to the great speed with which Stage Four becomes Stage Five, a surprising number of marketers make the jump.
As you might readily imagine, droves and droves of networkers die out over the course of this stage.
But those who are able to survive this particularly crucial stretch of development will find the arduous journey has paid off. For in the breathless, weary aftermath of their well-earned tantrums, an epiphany is born.
Nobody cares how much money we invest, or how many hours we spend each day in front of our computer. Competition is fierce, expectations are high, and the only thing that matters is whether or not we can penetrate, deliver, and get the sale.
This is a pretty far cry from what most of us want to hear. But lessons that are worth learning usually have a bitter taste.
Seek out people who are successful in this field, and find out what they are doing. Watch them. Ask them questions. Take notes. Absorb as much knowledge as you can, then put that knowledge into practice.
The effectiveness of an online marketing program is dependent on the extent to which it succeeds in reaching the intended target audience at a time when the marketing message is relevant to the target. Initially it was believed that the web, with its data mining capabilities, would open up dramatic new opportunities to marketers, but the initial enthusiasm has proven exaggerated, largely because marketers were unclear in how they defined relevant and bombarded consumers with automated marketing messages that proved to have little genuine relevance to the site visitor.
The real way to guarantee relevancy is to allow the user to determine what is relevant to him or her at any given moment. It's true that this is being done to some extent by having a presence where relevancy might occur. Still, the challenge for online marketers is to create new tactics or new twists on existing tactics that will serve the interests of online marketers by serving the needs of online buyers.
Search engines allow online users to declare relevancy by electing the topics to which they wish to be directed. Registering your site with search engines will help drive traffic to your site. Effective registration is a three-phase process. You need to (1) be identified by the search engines, (2) be placed relatively close to the top of the search list, and (3) get selected by the searcher.
You can then use the knowledge of their presence to welcome them and offer a level of personalized assistance. This will allow the consumer the chance to indicate their relevancy as they enter your website, giving you the chance to work on suggested products and impulse buys.
Merchandise - traditional retailers use a variety of physical elements to promote the sale of goods in their stores. Some of these include scent machines, music, lighting and shelf placement. Your online entity needs to merchandise its goods without the benefit of these subliminal influences. It is therefore essential that you present your products in an orderly and logical manner. Make sure to incorporate sophisticated search engines that provide the consumer with the ability to search regardless of their perspective of the product. Also, when presenting merchandise it is best to offer a photo, as well as in-depth product specifications. Some sites also offer consumer reviews and product of the day. Both of these are effective and useful merchandising strategies.
Have Good Web Architecture - when designing the architecture of your site, keep in mind the consumer experience and strive to construct a site that provides the greatest possible levels of convenience, information and comfort. The way products are presented is only part of the puzzle. You must also pay attention to the user path, the check-out and payment process, and the placement of special offers. You are aiming to create a gratifying and enjoyable consumer experience. Design your website to deliver.
Use e-mail - mail can serve as a valuable marketing tool provided you structure your messages well and avoid engaging in spam. Use your e-mail campaign to develop a relationship with your shoppers, allowing them access to special offers and updates about new product offerings.
Practice Loyalty Marketing - loyalty marketing is valuable because it creates a bond between you and your customers and gives them an incentive to come back and buy from your website again. Some loyalty programs allow buyers to earn points that can be redeemed at a variety of network-affiliated websites. Other programs allow points to be converted to cash. You also have the option of developing your own incentive loyalty program, although Tudog does not recommend this unless you are prepared to provide extremely attractive rewards. There is a consumer perception of added value in programs that allow for redemption through multiple sites or as cash. The important thing to keep in mind is that loyalty programs show customers that you appreciate their business and they in turn reward you with repeat purchases.
Develop an Affiliate Network - affiliates serve your site by creating points-of-awareness at various websites of similar or related interests. They can serve to create credibility through association that can lend exposure to your affiliate efforts.
If you are developing a new website, or just want to improve the natural search results of an existing website, there are a few Internet marketing secrets you need to know - especially those that can provide a significant boost to your rankings.
One of the simplest internet marketing secrets you can put into effect immediately is to register your domain name for 3 years. Many individuals who begin a web-based business register for one year only. You must realize, however, that Google is in the business of generating quality results from legitimate businesses. If you're an established business, chances are that your website has been up for more than a year. Google likes to see longevity and commitment. If you plan to be around for some time, register your domain for three years and show Google that you're in business to stay.
You will need to copy what the best websites for that keyword phrase have done and improve upon it. You don't need a marketing expert to show you how to do what I've just described, simply copy the best and evaluate each point noted. Shape your site to appeal to Google and other key search engines.
The best advice I can give you, however, is to research SEO and link building software/websites on the Internet. This will allow you to make the most of your time and target the best sites to improve your link popularity.
Building your link popularity is an arduous task. I've certainly learned over the last few years that your effectiveness in this area is ultimately determined by the tools you use and the effort you exert. Take my word on it, you don't want to build your links manually, you'll never get ahead.
Once you begin developing the links, you'll need to monitor them on an ongoing basis. Keep in mind that you will often have to provide a link on your website to the third party site. Be sure to create a links page where you maintain your link exchanges and monitor it regularly to insure that third party links to your domain still exist. If removed, you should remove your link as well.
The internet marketing secrets shared in this article are essential for improving your search engine results. Take your time and implement each one in a controlled and disciplined manner and you will see your rankings improve.
Once you have clicked ads and links posted to a site, its owner is already making money out of your generous clicks. They are now among the thousands of individuals who are called the great affiliate marketers.
The name of their game is Internet affiliate marketing program, and they are making tens to hundreds of dollars per month. Moreover, there are affiliate marketers who are making a full-time living out of Internet marketing and they are generating a 5-figure income every month.
Just attract potential buyers to your website and redirect them to the affiliate link. Once they have purchased the products or services you have endorsed, you will be able to receive commissions from every sale that you have made. You will be paid depending on the percentage agreed upon on the affiliate contract. Basically, the commission that you will receive varies from 10 to 75 percent.
For instance, you are selling a certain product that is worth $67 and the affiliate commission is set at 60 percent. It means that you will get paid $40.20 for every sale that you make from that product. Remember that it is just on a single product alone.
Earning money through affiliate programs is quite simple, considering the fact that you do not have to create the best-selling product, compose the best sales letter to potential buyers, provide after-sales support to customers, handle concerns and problems, and others.
What you need here is real people who will patronize the affiliate products or services you are endorsing. Once you have failed to draw more people to the assigned affiliate link, your dream of earning a huge 5-figure income in an affiliate program will remain to be a dream forever.
To succeed in affiliate programs, you must be aware of the use of affiliate marketing tools. There are several tools you can use and some affiliate companies you are working with will offer some of these tools. You may use attractive webpage banners or online advertisements. These tools will help you achieve success in joining affiliate programs, so do not ever forget them in your priorities.
Be one of thousands of affiliate marketers who have earned more than what you can expect by maximizing your ability and using effective strategies in your Internet affiliate marketing program.
Most bloggers love when their traffic is high and they have a great deal of fans. Getting to that popular point can be a little difficult however. If you want to have a successful blog, you will need to make sure all of the components are there. One of the most important components to have within your blog is scanability. This really means that your blog is scannable, or easy to go through quickly while still capturing the main points of your posts. Use these seven tips to make sure your blog is scannable and you will see an increase in traffic to your site.
2. Create Interesting Headlines
The way you set up your posts has a lot to do with them being scannable. Your posts should always have an interesting headline. It should be catchy and attention grabbing with its wording. It should also be done using different style elements such as bold print, colored print, and italics. The more attention you get to the headline, the easier it will be for a reader to go through your posts and read the ones that interest them most. When you make it easy for the readers, they will read more.
4. Cut Out the Big Words
You should never feel the need to use enormous words that very few people understand or can even pronounce. The best thing you can do is keep the grammar very simple on your blog. By doing so, you are making your blog easier to scan and to read. Most people will only look through the blog for phrases and headings, so these big words can really be distracting. With less than 20% of blog readers going over word for word, you should not waste your time trying to impress. Instead, write in the manner that you would talk to a friend. Making it casual is a great way to gain a lot of interest.
6. Graphics Work
Graphics were once things that bloggers thought got in the way of their content. Today, however, the opposite is true. When done appropriately, graphics can really add to your content and make your readers more interested. You can make your site scannable by adding a few graphics to your blog. Try adding graphics that go along with your posts for an efficient approach.
7. Be Clear
When you have something to say on your blog, just go ahead and say it. Some bloggers tend to let their opinions or main points drift in and out of their posts subtly. The most effective way to get your point across in a blog is to come out with blazing guns. You should keep your main point close to the beginning. This is a great way to know readers understand what you want to say.
1) You start signing up for everyone's email list to "learn for free"
2) You start seeing what everyone is doing and you think to yourself... "I should do that"
3) You finally get the courage to start pursuing something but you start pursuing everything. You go in all different directions and only make a half-assed effort one way or the other.
4) Because you didn't experience "ultimate success" the first go around, you start buying products and information on IM.
7) Because sales aren't pouring in, you decide to buy some traffic from Google Adwords.
8) After your Google Adwords account gets run up and you've blown a whack of cash AND still don't have that many sales you start to get a bitter taste in your mouth about IM.
9) Then it hits you... I'm all over the place and don't have a plan at all.
This story repeats itself time and time again.
I'll never forget the moment when a well known internet marketer shared an ENORMOUS tip that this year has helped many people make thousands of dollars.
To make this work, you first need to close your mind mapping software with those "million dollar ideas".
It may seem confusing but let me put some sense into it:
Create a flow chart to help you clearly understand the "steps" in the process. Then focus on each step and either master them yourself or find reliable outsourcing partners who can take care of certain "steps" for you.
3) Start taking consistent action!!
This is where most people drop the ball. They jump in too quick, lose some money and get out. It takes consistent action of doing the same things over and over. Build momentum over time.
4) Focus on who you like learning from.
In the beginning, when you narrow down who you learn from the process becomes clear a lot more quickly. Zero in on two people first and then slowly (very slowly) branch off once you have a grip on where you are heading and have implemented what you've learned.
Follow this earlier and your life will be a heck of a lot easier!
Here's to your 'early days' being more lucrative!
Face it. There are tons of websites out there but few that pull their weight and get results. Effective website design is not easy. If it was, every business that put up a website would realize enormous success. It takes many different skill sets to pull together a killer website.
That being said, here is a list of website design sins for your edification. Consider these deeply and I highly recommend you make sure your website doesn’t commit them.
No means of capturing visitor’s contact information. You are missing a tremendous opportunity to gather prospects who are clearly interested in what you have to offer ñ hence qualified prospects to market to going forward. Do whatever it takes here. Offer what we call an ‘ethical bribe’ in exchange for their contact information.
Website doesn’t give visitors a reason to come back. Unless your website is a one-time sales website, you must keep it chock full of new and great content to keep it producing for you.
The website has no substance, all style. Dovetailing on the previous sin, the focus should be more on adding valuable content as opposed to having flashy animations. Flashy animations may wow your visitors once (if you’re lucky), but great content starts building a relationship or dare I say a dependency on you. Bottom line you’re adding value to your prospects.
These next three sins are absolutely inexcusable and should not require much explanation. Nothing will frustrate your visitor more and detract from your credibility faster.
Poor or inconsistent navigation. Don’t make people think. Make it real easy for visitors to find what they are looking for.
Dead links. This is a credibility killer. Always do what you say you’re going to do. It is amazing what people can read into a dead link, the worst being that you simply don’t care enough about your visitor.
Slow website. I know, it’s hard to believe, but not everyone is using high speed broadband Internet connections yet. A little compassion here goes a long way.
So here are 7 killer Internet marketing tools that you can implement on a shoestring budget without having to have a website of your own:
Blogging is a great tool if you would like to step up a notch and stay in constant contact with your prospects and clients. Some ideas on how to use it might be to post what’s new with you or your business, post informative content as a value-add to your clients, or hold an interactive forum with your clients geared towards understanding how to better serve them.
There are a handful of free or low cost blog hosts out there that really make this process simple (e.g. Blogger and TypePad).
3. Article Marketing
This is a phenomenal approach to bringing notoriety, interest and ultimately leads for many types of businesses. It can be used as a major differentiator or value-add on why someone should buy from you instead of your competitors. Whether your clients are local, regional, national or global - articles are portable and usable in all situations - that's part of their charm.
If they don’t promote and directly lead to a sale for you, they don’t get paid. For do-it-yourselfers, there are plenty of tools out there to help you set up this type of program. For everyone else, there are excellent service providers out there who can coordinate and manage this process for you.
6. Viral Marketing
Again, a great approach to getting others to promote and help create a buzz about you, your business, your products and/or your services. The best and most genuine way to get this started is by creating raving fans out of your existing clients and then helping them help you spread the word.
7. Public Relations
If I tell you I’m the best at what I do, you’ll take it with a grain of salt. Maybe you’ll believe me, maybe you won’t. However, people tend to believe what they read. So if a respected publication tells you that I’m the best at what I do, that usually holds more weight and adds instant credibility to me.
Spend some effort here. Become a resource for the press. You help them and they can significantly help you.
I highly recommend you spend some time with these. Explore how you can implement one, some, or all of these Internet marketing tools to help explode your business.
Answering that question is one of the most fundamental tasks your website needs to accomplish - and it's as simple to do as it is important.
By using testimonials - reviews and comments from your satisfied customers, in text, audio, or video - on your website, you not only answer the question, you also transform your sales pitch into a credible, unbiased recommendation for your product.
Testimonials build trust: Whether your customers are raving about what your product has done for them or about the great service you gave, they are telling your visitors first and foremost that they had a positive experience with your products and company. Testimonials aren't "salesy": Because testimonials aren't written in your "voice," they stand out in your copy as candid and unbiased accounts of how well your product works. Testimonials overcome skepticism: A good testimonial has the power to convince even your "tough sell" visitors that your product or service really made a difference in your customer's life - and can help them, too. For example, let's say that you're selling a special lotion designed for dry skin. A visitor finds your website - someone with dry skin who needs some relief - and reads all about the amazing moisturizing ingredients in your product and how wonderful it smells.
Those are two good selling points - things that people would want to know before they decided to buy.
But lots of products can make those promises - and many of them don't work! So why should they purchase your product ahead of all the rest?
Then, as they look over the page, a testimonial catches their eye from one of your customers, explaining that your lotion quickly healed a lifelong, agonizing skin condition - something no other product had ever managed to do!
That's the power of an effective testimonial: it can convince your reader that your product DOES work - and that you can be trusted to deliver on your promises.
"I love this product! I can't get enough! I'm so glad I bought your stuff and I'll be back to get more, for sure!"
What could be wrong with that? It sounds like you have a happy customer on your hands!
But what does this testimonial really tell your visitors? Does this prove that the product works, or explain exactly how your customers benefited from using it? While the feedback is definitely positive, the testimonial does not provide enough detail to have any real impact on your visitors.
Here's an example of the kind of effective, benefits-driven testimonials that's worth including:
"I used the methods you told me to use and for three days my phone's been ringing! I sold over $3500 in goods and services in three days! It's the first time in 5 months that anyone had really purchased anything..."
Now that's a great testimonial! But what makes it so powerful?
Let's break down the elements of an effective testimonial in more detail...
A good testimonial is filled with benefits: A comment like, "This product is great!" is nice to hear, but it doesn't tell visitors what your product can do for them. You want the benefits of what you offer to be front and center in every testimonial: "This product doubled our profits in a month!" or "This product caused the pain in my back disappear completely - and did it fast!" or "We've never seen any product that could get the rust out of your car without damaging the paint - until now."
A good testimonial substantiates your claims: If you say your product can do something, your testimonials should back up your promises - complete with actual facts and figures. How much money did your customers save by using your product? How much time did they save by using your service? How did it solve their problems or improve their lives?
Now that you know what you're looking for in a testimonial, how do you gather the reviews you need from your customers?
So how do you collect the testimonials you need -- and keep them coming as you grow your business?
One easy way to collect testimonials is to include a link on your site with a form that allows your customers to give you their vote of confidence: "Tell us how this product changed your life!" or "Click here to let us know what you think!" Use this link next to some testimonials that you've already gathered to give customers an example of the kind of feedback you're looking for.
A more effective method is to create an autoresponder that contacts your buyers after they've purchased your product - even a month later - to ask how they're enjoying the product, as well as giving them a chance to offer feedback on their experience with your business.
And, of course, any time you receive a great letter or email from a customer, ask them if you can use their comments on your web site to recommend your product to others. If they are happy enough to let you know, they're bound to want to spread the word.
If you haven't yet begun selling your product and have no feedback yet, offer your product or service for free to a select group of customers in exchange for their thoughts on the product or some details on their experience with your site.
The impact that testimonials will have on your bottom line will be well worth the initial expense! As soon as your online business is up and running, make a point of giving every one of your customers a chance to share their experiences with your product or service. Ask for feedback - good and bad - from your autoresponders, your newsletters, and other spots on your website.
Place testimonials right in the middle of your homepage salescopy to keep your readers focused on your credibility as you outline the features and benefits of your product. Set up a whole page dedicated to your glowing testimonials, as well as include snippets of their comments throughout your site. Be sure to add a link to your testimonial page next to each of those snippets! Include testimonials on each and every page of your website. No matter where your visitors click, you want them to find a positive customer review of your product or service.
Now let's look at a few mistakes to avoid when using testimonials on your website...
2. Generate affiliates. Okay, this one is a little easier, but you will have to educate the affiliates you build. WOM for affiliate marketing is great because you now have an army of people who are incentivized to market on your behalf.
3 Convert into sales. For this to happen, you definitely need to create a lot of testimonials in order to create the buzz. This approach will then get other people talking about the quality and the level of "must-haveness" of the product you are promoting.
Send them freebies or get a campaign going to increase the buzz amongst them. Promote monthly Zoom calls where different people get together and meet each other and chat so that they know who's who instead of a nickname in a forum. This keeps people from opting out of your mailing list!
6. Warm up for a product launch. When you want to do a product launch, you want to ensure that people are ready for you. How can you do this? Well, all it takes is to create more buzz. Warming up people on a list also takes time, but the sequence in which you do it is important. With this goal in mind, you can already think of some ways to get your list of people excited, talking to each other and involving themselves in a discussion.
Once your goal is clear enough for you, it will be far easier to keep track of your results. After all, without a clear direction, you won't know how far you need to go, or what you are aiming for in the first place.
You re-evaluate your plan.
Did you target the right keyword? Are your pages ready to convert? What's your lead capture system? Do you even have one?
You'll need to ask yourself all these questions, and more, but before you even get to that, here's the thing that doesn't seem obvious, the thing you have to resolve before you can move forward.
There's some outside chance - way, way outside - that an increase in search engine traffic just isn't the right way to solve your traffic problem.
What's more likely is that you have made one of the following mistakes or oversights. Make sure that the reason your search engine traffic isn't converting is for one of the following reasons before you abandon all efforts.
There's just no two ways about it. Depending on your site and how it delivers its information, how frequently it does so, how many sites are linking to it, and a host of other factors, whether you'll have to lean more on updating content or links, will vary.
There's no cookie cutter solution, so take all the suggested steps for traffic success.
While it's true that the proper blog configuration can turn your site into a search engine magnet, that isn't the only reason to blog, and it doesn't mean that just any platform is suited to your site.
By all means, don't stop blogging because no one is reading your blog - find out why and address that problem. It could be that they can't find it.
6. You're not paying attention to analytics, so you have no idea what changed and when.
Getting 100 visitors a day to a site that was getting none is a triumph. Getting 100 more visitors a day from search engines to a site that used to get 1000 search engine visitors a day? Not so much.
You need, at bare minimum, a starting place to compare to, or else how do you know you've gotten anywhere?
7 - The traffic plan is fine. Your conversion plan isn't so hot.
If Google sends you a million visitors and they land on a page full of huge banners, they'll just leave. Give every page a clear purpose, and make sure each one has the ability to get your visitors to buy, subscribe, join, or whatever you'd like them to do, right then or on another day.
These are the seven most common ways that search engine traffic can leak back out of your site. Even if one of those doesn't solve your search engine traffic problem, if you take action on each applicable point, it will at least help you get more out of your existing traffic.
We all want to believe that you have the best "gadget & widget" out there. We want to believe it because you said so. But the harsh reality is that we simply can't just take your word for it.
For instance, just for an example, let's use "Company Logo Design". Here is the difference between facts tell and stories sell.
Ex #2 (Story + Facts)
"PERFECT, that's the only word I can use when describing this company's logo design service. They not only saved me a lot of time but they also spent most of their time finding out what I wanted. In the end, they provided EXACTLY the type of logo I was looking for, thank you so much!!!!"
We are here to help you succeed and want to deliver something you're looking for, not only what our designers want to create. Get a logo you are looking for with these extra features attached:
It's all about "Fear Of Loss"
Fear of loss is a powerful tool to use. Don't tell people what they need. Have them fear the fact that if they don't have it, nothing will work out for them. A good industry to follow is in "Make-up" companies & Beauty Products. The industry has used "fear of loss" to its fullest. They consistently insert into young female minds that, if they don't use their products, they will never be as beautiful as they hope to be.
As mentioned before, we all want to believe that you have the best product out there, by simply inserting a testimonial, this will ultimately help your visitors to further believe that you do.
If you've accomplished this correctly, your visitor could go looking at another company for the same services but, they will likely have problems concentrating on anything else.
Around 8/10 people go with company from a gut feeling, not facts. This is a very high number to lose by simply failing to appeal to feelings instead of just facts.
I'll put it to you another way. When you look at a web design company. They may have the best price out there, but your main concern is to view their work. See their portfolio in action. Adding testimonials to each website in their portfolio would be a powerful venture for any web design company. Why do we always want to see their work? Fear of loss.
The more you can grab someone's attention and keep them interested online, the more they will learn to like you, trust you, and call you for your services, no matter the price.
Spice up your piece of the pie by spicing up some stories and grabbing people's attention through fear of loss & success stories.
Hope this article helps you out!
These strategies can apply to any Internet business. In addition, it doesn’t matter what your educational background is because everyone can utilize these techniques.
Your KISS strategy should encompass the following three types of websites: Branding site, Sales Letter site, and Power Squeeze Site. We will discuss each site in further detail.
It is also important to note that only 1% of your customers will come from the subscription box on your branding site. Also, only 1% of your customers will come from the product page here. Therefore, the main purpose of the branding site is to create your brand.
It is also helpful to tell customers exactly what you want them to do on this page. In other words, if you want them to sign up for your customer list, so have a text that says "Just sign up here". This direction will increase sales conversions. Your Power Squeeze site is your most valuable site. You may need to tweak it often.
Take great care when creating these three sites. These sites are key to attracting and retaining valuable customers who purchase your products and services.
If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual offline promotional activities.
To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100).
However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.
You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after you have improved your search engine positions, make sure you keep on top of them by regularly monitoring and adjusting your efforts to maintain high positions.
Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared towards your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.
Submitting articles for publication creates links to your website resulting in higher ranking on the search engine result pages. The higher a site ranks, the bigger slice of the traffic flow pie they receive. With increased traffic to your website comes more profit and potential for producing other income streams as well.
It is not enough to just stuff your site with articles; there are other elements to be considered as well. You need these additional elements to obtain the maximum benefit articles can provide. A well-written article will peak the interest of site visitors and keep them coming back for more. These added elements can also prompt visitors to recommend your site to others.
Here are four tips to help you spice up your articles to produce more traffic that will result in increased attention to your site.
You need content on your website that has keywords that are related to what visitors are searching for. For example, if you maintain an auto parts site, you must have the auto parts listed in your article. Look for tools on the internet that can help you determine what keywords and keyword phrases are mostly sought after. You can use these tools to determine what keywords to use and write about.
Keyword density is the number of times a keyword or keyword phrase is used in an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as search engines. It comes off as overeager, and a low number may be ignored by the search engines.
People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.
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