Stop and Go marketing and ENERGY go hand in hand. Stop and Go marketing says what it is. We go out to market for time periods and then we get busy with our work and stop marketing. Here is the problem with that. Using the example of a funnel filled with clients and business contacts, when we stop marketing the funnel becomes empty over a time period. When the clients dry up we go back to our funnel, which is empty and once again, we panic and rush out to market.
Here is a great example of a metaphor that we experience everyday. "I was on the way to my hair appointment this month. I chose to take the side roads rather than the freeway. I noticed with each block I had to either take my foot off the gas and slow down to yield or I had to come to a complete stop. In any case, I was using more gas to get moving again. At each stop I noticed two types of moving forward. I could either push on the gas slowly to continue or I had to peel out to beat the traffic. Either way I had to start again from a stop. Had I taken the freeway (after rush hour) my drive would have been consistent and I would have used less gas. Or, in marketing terms, less energy.
Are you marketing...
There is a perspective and a truth to a statement I heard from a successful business owner. Marketing is your job. What you "do" is the cherry on top. What he's saying is this. When you are not out "doing" your business, you should be marketing. Keeping that focus, your funnel will be filled and you will not experience Stop and Go Marketing.
Stop and Go Marketing...
Remember, we all need to market in order to have a financially successful business. It's your choice on how you want to market and what type of approach and plan will help you succeed with ease, energy and excitement.
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