It's the same with innovation. It takes a bit of practice and a lot of time before this mind function comes easily when called. This article will teach you a few tips on how to bring innovation into your life.
Spend time on it. I cannot stress that enough, although please do not mistake this tip to tell you to quit your day job entirely. Do not. This involves some tricky time management but with a little discipline you'll be able to squeeze both in.
Exercise. Take a walk. Run a mile or two. Send all those endorphins coursing through your veins. Exercising certainly clears and relaxes your mind and allows for anything to pop up.
Find your own style. You can always tell a Van Gogh from a Matisse. You'll know Hemingway wrote something by the choice of words on the paper. So it is the same with you. People will appreciate your innovation more because it is uniquely yours and that no one else would have thought of what you were thinking. That will let people see how valuable an asset you are.
Don't hide behind nifty gadgets or tools. You don't need the most expensive set of paints to produce a masterpiece. The same way with writing. You don't need an expensive fountain pen and really smooth paper for a bestseller. In fact, J.K. Rowling wrote the first book of the Harry Potter Series on bits of tissue. So what if you've got an expensive SLR camera if you're a crappy photographer? Who cares if you've got a blinging laptop if you can't write at all? The artist reduces the number of tools he has as he gets better at his craft: he knows what works and what doesn't.
Sometimes you just want something so bad you become virtually unstoppable. And that is passion. Passion will keep you going.
Don't worry about inspiration. You can't force it; inspiration hits when you least expect it to, for those unpredictable yet inevitable moments you should prepare. An idea could strike you on the subway, yet alas, you poor unfortunate soul; you have no sheet of paper to scribble down a thought that could change the world. Avoid these disasters. Have a pen and paper within your arm's reach at all times. If you have nothing, record or type it on your phone.
I hope this article has helped you bring more innovation into your life. Keep in mind that you're doing these things for your own satisfaction and not anybody else's. But soon enough they will notice, and everything should snowball from there.
Stop and Go marketing and ENERGY go hand in hand. Stop and Go marketing says what it is. We go out to market for time periods and then we get busy with our work and stop marketing. Here is the problem with that. Using the example of a funnel filled with clients and business contacts, when we stop marketing the funnel becomes empty over a time period. When the clients dry up we go back to our funnel, which is empty and once again, we panic and rush out to market.
Here is a great example of a metaphor that we experience everyday. "I was on the way to my hair appointment this month. I chose to take the side roads rather than the freeway. I noticed with each block I had to either take my foot off the gas and slow down to yield or I had to come to a complete stop. In any case, I was using more gas to get moving again. At each stop I noticed two types of moving forward. I could either push on the gas slowly to continue or I had to peel out to beat the traffic. Either way I had to start again from a stop. Had I taken the freeway (after rush hour) my drive would have been consistent and I would have used less gas. Or, in marketing terms, less energy.
Are you marketing...
There is a perspective and a truth to a statement I heard from a successful business owner. Marketing is your job. What you "do" is the cherry on top. What he's saying is this. When you are not out "doing" your business, you should be marketing. Keeping that focus, your funnel will be filled and you will not experience Stop and Go Marketing.
Stop and Go Marketing...
Remember, we all need to market in order to have a financially successful business. It's your choice on how you want to market and what type of approach and plan will help you succeed with ease, energy and excitement.
Here are seven simple yet POWERFUL ideas for you to reflect on. This will assist you adjust your marketing strategies...which can provide STRONG results on everything you sell.
3. You don't tell people to come back and visit. Customers may not purchase the first time they visit your website. The more times they show up, the greater the chance they will buy.
6. You don't make your website appear professional. It should be easy to navigate through. The graphics should be related to your main theme.
7. You don't test and improve your ads before going online. You have to continually test and improve your ad copy to get the highest possible response rate.
The first two steps to successfully marketing online and through your website have little to do with online marketing itself. However, it’s critical to complete them before your campaigns begin. These two steps are Setting your Website Objective and Defining Your Online Target Market
“drive more sales”, “get more leads”, “reduce product support demands”, “gain access to new markets”, are a few of the more common responses. We then take a look at their site. It will often focus on who they are, their history, their commitment to customer service; all noble things, and usually all without a strong call to action that matches their now stated objective.
Setting an overall website objective is not easy but the benefits are huge.
Not easy: Real estate on the web is cheap. Add a page, add 100 pages, there is still plenty of room to expand. So it’s easy to quickly develop multiple objectives for your site.
If the objective is to drive more sales, then the Home page must be geared towards that. It will need to highlight and focus on information and calls to action (CTAs) to take web visitors down that path.
Now, this doesn’t mean that you won’t still link to support and careers sections. You just won’t focus on them on your Home and other main section pages.
Get Specific: Now if “Drive more sales.”, is your first-cut objective, you need to get a little deeper, more specific. Will you be closing sales over the internet (a la eCommerce), or are you driving the new prospect to call you or email you? What level of knowledge should the prospect have before they contact you? Should they know the part number or should they just know that your company is the one they need to call?
Thus, your objective may evolve to “Drive qualified prospects to contact us to get detailed information on which of our products best suits them.”
Huge Benefits: Once you’ve set your objective, everything becomes easier. Writing content (often the biggest challenge a company has), becomes clear. The path with which you lead visitors through your website becomes clear (e.g., entice, inform, qualify, call-to-action). Site architecture and layout become clear.
You can now focus your efforts and resources around fulfilling that main objective. The sections that are not directly relevant to your main objective still support that main objective.
Now that you’ve clearly set your website objective, the next step is to know who your target audience is and it may not be who you think.
All these questions and a lot more need to be asked and answered. Initially, you’ll use this information to help with the design of your overall site. You’ll want the proper balance of images to text. You’ll want to set the text level at the appropriate level of detail. You’ll want to write to their probable education level.
Ultimately, the answers will drive the theme of your site. They’ll drive the type of online advertising you’ll use. They’ll drive the design of advertising landing pages. They’ll drive the keyword phrases you’ll target in search engine optimization. They’ll drive your call-to-action.
Now you’re ready to start your marketing. Knowing what you want to accomplish and whom you want to accomplish it with, you’ll be able to structure the right ads, emails, keyword phrase targeting, etc. You’ll be able to focus resources on the proper additional web media (e.g., blogs, podcasts, more web pages, flash demonstrations, etc.).
To paraphrase Winston Churchill, this will be the end of the beginning of your online marketing strategy, and you'll be ready to begin a productive and effective online marketing campaign.
Answering that question is one of the most fundamental tasks your website needs to accomplish - and it's as simple to do as it is important.
By using testimonials - reviews and comments from your satisfied customers, in text, audio, or video - on your website, you not only answer the question, you also transform your sales pitch into a credible, unbiased recommendation for your product.
Testimonials build trust: Whether your customers are raving about what your product has done for them or about the great service you gave, they are telling your visitors first and foremost that they had a positive experience with your products and company. Testimonials aren't "salesy": Because testimonials aren't written in your "voice," they stand out in your copy as candid and unbiased accounts of how well your product works. Testimonials overcome skepticism: A good testimonial has the power to convince even your "tough sell" visitors that your product or service really made a difference in your customer's life - and can help them, too. For example, let's say that you're selling a special lotion designed for dry skin. A visitor finds your website - someone with dry skin who needs some relief - and reads all about the amazing moisturizing ingredients in your product and how wonderful it smells.
Those are two good selling points - things that people would want to know before they decided to buy.
But lots of products can make those promises - and many of them don't work! So why should they purchase your product ahead of all the rest?
Then, as they look over the page, a testimonial catches their eye from one of your customers, explaining that your lotion quickly healed a lifelong, agonizing skin condition - something no other product had ever managed to do!
That's the power of an effective testimonial: it can convince your reader that your product DOES work - and that you can be trusted to deliver on your promises.
"I love this product! I can't get enough! I'm so glad I bought your stuff and I'll be back to get more, for sure!"
What could be wrong with that? It sounds like you have a happy customer on your hands!
But what does this testimonial really tell your visitors? Does this prove that the product works, or explain exactly how your customers benefited from using it? While the feedback is definitely positive, the testimonial does not provide enough detail to have any real impact on your visitors.
Here's an example of the kind of effective, benefits-driven testimonials that's worth including:
"I used the methods you told me to use and for three days my phone's been ringing! I sold over $3500 in goods and services in three days! It's the first time in 5 months that anyone had really purchased anything..."
Now that's a great testimonial! But what makes it so powerful?
Let's break down the elements of an effective testimonial in more detail...
A good testimonial is filled with benefits: A comment like, "This product is great!" is nice to hear, but it doesn't tell visitors what your product can do for them. You want the benefits of what you offer to be front and center in every testimonial: "This product doubled our profits in a month!" or "This product caused the pain in my back disappear completely - and did it fast!" or "We've never seen any product that could get the rust out of your car without damaging the paint - until now."
A good testimonial substantiates your claims: If you say your product can do something, your testimonials should back up your promises - complete with actual facts and figures. How much money did your customers save by using your product? How much time did they save by using your service? How did it solve their problems or improve their lives?
Now that you know what you're looking for in a testimonial, how do you gather the reviews you need from your customers?
So how do you collect the testimonials you need -- and keep them coming as you grow your business?
One easy way to collect testimonials is to include a link on your site with a form that allows your customers to give you their vote of confidence: "Tell us how this product changed your life!" or "Click here to let us know what you think!" Use this link next to some testimonials that you've already gathered to give customers an example of the kind of feedback you're looking for.
A more effective method is to create an autoresponder that contacts your buyers after they've purchased your product - even a month later - to ask how they're enjoying the product, as well as giving them a chance to offer feedback on their experience with your business.
And, of course, any time you receive a great letter or email from a customer, ask them if you can use their comments on your web site to recommend your product to others. If they are happy enough to let you know, they're bound to want to spread the word.
If you haven't yet begun selling your product and have no feedback yet, offer your product or service for free to a select group of customers in exchange for their thoughts on the product or some details on their experience with your site.
The impact that testimonials will have on your bottom line will be well worth the initial expense! As soon as your online business is up and running, make a point of giving every one of your customers a chance to share their experiences with your product or service. Ask for feedback - good and bad - from your autoresponders, your newsletters, and other spots on your website.
Place testimonials right in the middle of your homepage salescopy to keep your readers focused on your credibility as you outline the features and benefits of your product. Set up a whole page dedicated to your glowing testimonials, as well as include snippets of their comments throughout your site. Be sure to add a link to your testimonial page next to each of those snippets! Include testimonials on each and every page of your website. No matter where your visitors click, you want them to find a positive customer review of your product or service.
Now let's look at a few mistakes to avoid when using testimonials on your website...
2. Generate affiliates. Okay, this one is a little easier, but you will have to educate the affiliates you build. WOM for affiliate marketing is great because you now have an army of people who are incentivized to market on your behalf.
3 Convert into sales. For this to happen, you definitely need to create a lot of testimonials in order to create the buzz. This approach will then get other people talking about the quality and the level of "must-haveness" of the product you are promoting.
Send them freebies or get a campaign going to increase the buzz amongst them. Promote monthly Zoom calls where different people get together and meet each other and chat so that they know who's who instead of a nickname in a forum. This keeps people from opting out of your mailing list!
6. Warm up for a product launch. When you want to do a product launch, you want to ensure that people are ready for you. How can you do this? Well, all it takes is to create more buzz. Warming up people on a list also takes time, but the sequence in which you do it is important. With this goal in mind, you can already think of some ways to get your list of people excited, talking to each other and involving themselves in a discussion.
Once your goal is clear enough for you, it will be far easier to keep track of your results. After all, without a clear direction, you won't know how far you need to go, or what you are aiming for in the first place.
Whether you provide services or have your own store, you know you need to make yourself known by potential customers. The great question is how to do it. You may not have tons of money to invest in marketing. Besides, not all forms of marketing are the right choice for all businesses. The right marketing for you depends on the characteristics of your business. In this article we will explore how you can take advantage of the web to draw customers to your business.
It's then up to you to decide whether it will be a good idea or not to pay for it. It depends on your business, on whether your market is highly competitive or not, and of course it depends on whether you can afford it or not.
You can also promote your business every time you send an email. Just add your url to your signature. This way, every person to whom you send an email will also have a link to your website.
Last, but not least: you need to add content to your site periodically, so visitors come back and search engines rank your site better. Both people and search engines like sites with useful up-to-date content.
Virtually anybody can succeed with their very own successful home business, and yet the majority fail with their home business.
Why?...Three main reasons why people fail.
Same with your home business, you will have falls, it is all part of the learning curve, you will learn more from these slight setbacks than from your successes enabling you and your business skills to develop.
not really believe in your home business how will you convince anybody else too. Believe in your business and other people will as well, believe, and your business will thrive.
What motivates somebody to start their own home business, desires, pleasure. Millions dream of the benefits of owning a successful business, financial Independence for one and with that comes personal freedom. Figures out there indicate that on an average day, six million residents in America alone search for home business opportunities, but desires and dreams of a better lifestyle are not always enough to motivate somebody into action. The biggest motivator of all is often pain, losing one's source of income, or a reduction in income for whatever reason. The emotional pain that comes with trying to exist on a reduced income level has motivated thousands of people into starting their own successful home businesses. Don't let pain be your motivator, instead let your desires and goals motivate you and your business, allowing you and your family to live the lifestyle you deserve and dream about.
Once you have made the decision to start your own home business, just keep focused on what motivated you to start your home business in the first place, this will provide the drive required to push your home business forward. A final thought, what if you were to take the action required today? What might your lifestyle be like in a year's time?
Keyword research for your site is a must. Find and use some kind of keyword research tool to select the perfect keyword phrases for your site and to also check what phrases your competitors are using.
You will want to get a domain name that is no more than two words and that is relevant to your content. If you are selling rubber baby buggy bumpers then you might try "safebaby.com" or babybumper.com. You need to create your brand and your domain is where your brand begins.
After choosing your great new name and having found as many relevant keyword phrases for your niche, then take the plunge and get it hosted somewhere. I love godaddy and have used them for years, but you may not. Just get it out there in front of new eyeballs at your host of choice.
Your Site Won't EVER be finished. Don't let getting ready to get ready to get ready doom you from the start, just jump in the waters fine.
I don't buy the saying "knowledge is power" but I would if it said knowledge combined with action is power.
Anyway, on to the next step.
Bring on the main course for those hungry little spiders with 20 to 30 pages of really relevant content containing all of your relevant keyword phrases for each page. The spiders will be happy and you will have given them a good reason to pay you back with good search results.
You may want to stay away from slam bam graphics and flash in your site design. It is easier to keep your visitors on your site if it is simple and easy to navigate. If they wanted entertainment they would be watching TV.
Keep the navigation the same on all pages ie.. graphical interfaces on the left or top with a text version at the bottom.
Don't let that visitor slip away too quickly by grabbing their attention with bold headers because when they first visit your page they're just scanning or window shopping, not reading.
Build a site map that links to your pages and stick it in a text link at the bottom of your pages.
Remember I said your site is never finished and now that you have built the foundation for your business, it's time to add some goodies. Write a new content page every two to three days, say around 200-500 words to keep visitors coming back for your words of wisdom.
DON'T use tricks such as keyword stuffing and doorway pages leading to useless garbage, it will cost you in the end.
You need a blog to get to know some of the millions of wonderful people (buyers) out there and to show that you're a human being that they can trust. post at least once per week.
Stay away from reciprocal links and link farms, but do submit your site to appropriate webmasters and ask them to link to you because it will benefit them in some way.
Track your visitors. track your sales. track your links, track your tracks, and if you don't know where you're at, you sure won't know how to get where you're going.
Pay per click sites such as google adwords work to keep your brand out there, and are a good investment in your business. You did know that there would be some overhead, right? Good then, I'm not writing to someone in la-la land.
Keep up to date on new trends and write an article once a week and submit it to as many article directories as possible.
Study your traffic patterns after 60 to 90 days so you can determine how best to guide them through your site and also check the search engines and directories that you submitted too and resubmit if your not found.
Press releases are great for new products or service announcements and for new content, why not offer RSS feeds to your visitors?
If you do these things consistently and persistently and keep your content fresh, you will almost be guaranteed to have a successful website this time next year.
Your brand is you. It's everything that your business is, encapsulated in a name, and sometimes in a slogan. But naming your business and creating a slogan isn't enough. You've got to build your brand by showing what your brand stands for.
Here are the top five ways to build your brand online:
Aim to add something to your website every day, even if it's only one blog post (see below). Building your website is the easiest, cheapest, and fastest way to build your brand, online or offline.
Your blog can help you to build your brand as nothing else can. Spend a few minutes today checking out the websites of others in your industry. You may be surprised, and even shocked, to discover how many of your competitors are blogging.
This has huge benefits for your Search Engine Optimization (SEO) activities. Can you imagine what this could do to build your brand? Once you've written the articles, post them to your website, and to article directories, of which there are hundreds online. When you post these documents to article directories, people are made aware of your brand, and your brand's message spreads virally, as other people promote your material on their Web sites.
Tip: your local media, newspapers, radio and TV, are always desperate for stories -- send your releases to your local media, as well as posting them online.
Integrate it with a payment gateway and they'll be able to purchase your content online.
Branding is a function of marketing, and whether your business is brand new or well-established, branding your business makes your business memorable, so it's essential. These top five activities will create a strong brand for you, much sooner than you think possible.
therefore, content is still the most important aspect of your website. Great design, flash, graphics, and a cool banner will not get you ranked well for your keywords and phrases. Great content will!
Let's first look at the content in your website. Images are great with alt tags. That helps. But it is the text on the pages that, when done correctly, will help your search engine results. This text is also what will convert your customers into sales.
to your website if they read and like the articles you write or have written for you.
Just having your articles in thousands of article directories is not the goal of article marketing, although there are article-marketing gurus out there who think it is. The goal is for webmasters to find those articles and place them in their blogs and websites. If they use your article, their website or blog is likely related to the same topic as your website.
You are looking for these quality links. The links for just being in the article directories do not hurt you, but they do not help nearly as much as those from related websites do.
The reverse is also true in the reader's mind. If the articles are written poorly, then likely your products and services are of little or no value as well. It is not only about the number of keywords and phrases placed into the article folks.
With all of that being said, I still find all over the web, especially at freelance websites, people going in and saying things like; "I need 400 articles written for SEO and I'm willing to pay $1.50 per article." Or they say something like; "I need someone to write content for my website and I'm only willing to pay $10 per page."
I really try to refrain from telling people they are, well... stupid, but I am finding it harder and harder each day when I read this stuff.
writers and paying for text that converts sales, you will begin to be successful on the web. That cheap content is not going to make you any money.
A website that is beautiful but gets no traffic and sales may as well be an ugly website. An ugly website that ranks well in the search engine and that makes sales gets more beautiful by the dollar.
It provides meaningful content for the individual searching the web for good information. And It provides an avenue whereby the article writer can be noticed on the web.
classifieds, and traffic generation programs are not as effective. The mass advertising forms are much more effective, cost-wise, when promoting a product that has wide market appeal.
Sometimes article writers will write generic articles that really don’t provide any real benefit to the reader, thinking that an article is an article. That is simply not true. Think about yourself. When you read an article, if you do not learn something new when you read the article, are you disposed to learning more about the person, company, or products represented by the article writer?
Good, well-written, articles are the key to niche marketing in today’s Internet marketing environment. Write articles, submit them to the most-used article databases, and watch your website traffic grow.
This may have to do with your current job, a job you used to have, a hobby you enjoy, an art form, a sport, or anything else that you happen to enjoy in life.
You never know; the idea you write down right now might not seem like much, but when you read it over later, it might stir much bigger thoughts.
Put all of these things into a logical order, and then break them down into smaller parts which are then arranged in their own logical orders.
Once you have some substantial ideas in front of you, consider showing them to your friends and family. Listen carefully to their thoughts and opinions and let them inspire you for further ideas and details. You might be surprised at what the people around you might think of that may never have crossed your mind.
Another great resource is the internet. Do some research around your topic and prospective product(s), finding websites of general interest and potential competition. This will give you some great ideas about what’s out there and an understanding of what people are really looking for. It will help you to better polish your idea or develop a whole new one that you think is better.
you are willing to learn and accept failures from time to time, learn from your mistakes and apply that knowledge - the money will come. Don't give up. There are lots of people who truly do make money this way.
As long as you free your mind from this kind of skepticism, you have taken your first step. While this profession takes time to figure out, it is not hard to figure out. Remember, the only person stopping you is you!
You will spend many hours reading, writing, and learning what works and what doesn't. It will get tedious and hard to stick to. Persevere, your reward is coming.
You will be just as exhausted from working and researching all day as you would sling 50 pound sacks of flour all day. When you are mentally exhausted you will be physically exhausted. You work hard; don't allow the people who minimize your efforts get to you.
Read your newsletters and the articles in them. Listen to those who are already successful. They are already telling you what to do and how to do it. Now you just need to listen and learn.
As you read through the seven levels of marketers provided below, I want you to know that successful marketers have been at almost every single one of them. It was only as their knowledge and experience increased that they were able to upgrade to the level where they are at today.
At some point while reading the descriptions of each level, you will probably recognize where you or other people you know are.
I recommend while reading you write down where you currently are as you discover your level, to help improve your awareness of your current strategy. This will also help you realize where you need to go.
Here are the seven levels of Internet marketers.
Most Mooches don't have a clue about Internet marketing. If you ask them what the Internet is for, they'll say, "to chat" or "to e-mail friends" or even better, "to watch porn". You know, something useless.
Most Wanna-Be marketers have heard of the Internet and know people who make money on the Net, so they are easily excited about opportunities. Unfortunately they spend most of their money on MLM and other moneymaking scams rather than chasing real opportunities.
Most Pretenders are waiting for the perfect time to start a new business. They don't realize the perfect time is NOW. They talk talk talk about starting an Internet business but lack the guts necessary to DO IT. Many have successful offline businesses and spend lots of their hard earned money attending seminars and buying e-books about Internet marketing.
A good example of a Pretender is a successful overworked doctor who spends $20,000 on info-products but doesn't develop a website. The Pretender doesn't understand a key principle of this industry: You don't have to get it right the first time, you just have to get started.
There is hope for the Newbie. They feel excited and probably have read a few books about Internet marketing. Unlike Pretenders, they are willing to invest a lot of time in themselves. They buy resale rights, reprint rights, licenses of many products, but lack the know-how about how to market them.
understanding of marketing, copywriting and traffic generation and have a clear sense of what their audience is looking for. They are often leaders within their niche and make good money.
They enjoy a comfortable living. The problem is they are sitting on their "ass-ets" and thinking what they have accomplished so far is all they can do. They fail to realize there is more opportunity available if they are willing to put in a little extra effort.
Master marketers are millionaires, or at least making 6 figures a year. They are leaders in their industry. They are well versed in direct response marketing and can teach others. They have a vast amount of knowledge both online and offline and have experience working in different businesses.
Most have experience working with adversity. They are high performance people who make great mentors. Most understand traffic conversion and traffic generation.
The Master marketer can get into any niche and make money, even if they don't have any affinity or experience working with a niche.
They recognize the Internet is nothing more than a medium they can use to make money. They integrate online and offline marketing. They possess a solid understanding of copywriting, testing and tracking. They build a team of experts around them and delegate responsibility to talented people.
These are the people taking their companies public. They are raising capital and selling it to the public, to shareholders, but not to customers.
They have an exit strategy in place before starting something new. They recognize the purpose of a business is to sell it or put it on autopilot so they can enjoy their lives to the fullest. This is where you want to be.
Example: ebay.com, google.com, yahoo.com, etc.
So now I ask you, Which one are you? Which one do you want to be? The people you know, which level are they at? Are they realizing their dreams? Why or why not?
You have to ask questions, have a firm understanding of where you are NOW and where you WANT to be soon if you want to succeed. Don't just charge ahead blindly, but don't sit on your ass either.
If you want to succeed, take charge of your life and your financial future. Find out where you are, and what steps you need to take to be where you want to be.
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