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What Innovation Can Do to Your Life

1/4/2022

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​It's a talent that everyone has, yet they think they don't. The power of innovation. If you've ever marveled at somebody's creative prowess, guess what, you can create and innovate too. It just takes time. Everyone is born creative. The box of crayons in kindergarten was not limited to those who possessed potential; because the truth is, everybody has potential. ​Do you know how long it took to learn to ride a bike or drive or to never commit the same mistake again?
innovation poster
It's the same with innovation. It takes a  bit of practice and a lot of time before this mind function comes easily  when called. This article will teach you a few tips on how to bring innovation into your life.
Don't listen to what other people say. Follow the beat of your own drum. Allowing for the input of other people will only bring cacophony to the music you are trying to make. If you have an original idea, don't waste your time and effort trying to make people understand. They won't. And the help you will probably get comes in the form of negative feedback. If all those geniuses listened to their peers, we would probably still be living in the middle ages.
man shaking digital hand through laptop
Spend time on it. I cannot stress that enough, although please do not mistake this tip to tell you to quit your day job entirely. Do not. This involves some tricky time management but with a little discipline you'll be able to squeeze both in. 

Exercise. Take a walk. Run a mile or two. Send all those endorphins coursing through your veins. Exercising certainly clears and relaxes your mind and allows for anything to pop up.
Record your dreams. Aren't some of them just the craziest things that your conscious mind would never have thought of? If you've had these dreams before, and I'm sure you have, this only shows you the untapped innovative power you have lying within. So jot down those notes. Those dreams may just create an innovative spark in you.
people in standing meeting
Find your own style. You can always tell a Van Gogh from a Matisse. You'll know Hemingway wrote something by the choice of words on the paper. So it is the same with you. People will appreciate your innovation more because it is uniquely yours and that no one else would have thought of what you were thinking. That will let people see how valuable an asset you are. 

Don't hide behind nifty gadgets or tools. You don't need the most expensive set of paints to produce a masterpiece. The same way with writing. You don't need an expensive fountain pen and really smooth paper for a bestseller. In fact, J.K. Rowling wrote the first book of the Harry Potter Series on bits of tissue. So what if you've got an expensive SLR camera if you're a crappy photographer? Who cares if you've got a blinging laptop if you can't write at all? The artist reduces the number of tools he has as he gets better at his craft: he knows what works and what doesn't. ​
Nothing will work without passion. What wakes you up in the mornings? What keeps the flame burning? What is the one thing that you'll die if you don't do? Sometimes people with talent are overtaken by the people who want it more. Think of the hare and the tortoise. Ellen Degeneres once said that if you're not doing something that you want to do, then you don't really want to do it. And that's true. 
New Way sign
Sometimes you just want something so bad you become virtually unstoppable. And that is passion. Passion will keep you going. 

Don't worry about inspiration. You can't force it; inspiration hits when you least expect it to, for those unpredictable yet inevitable moments you should prepare. An idea could strike you on the subway, yet alas, you poor unfortunate soul; you have no sheet of paper to scribble down a thought that could change the world. Avoid these disasters. Have a pen and paper within your arm's reach at all times. If you have nothing, record or type it on your phone. 
​I hope this article has helped you bring more innovation into your life. Keep in mind that you're doing these things for your own satisfaction and not anybody else's. But soon enough they will notice, and everything should snowball from there.
dartboard with darts
​TPPro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Stop and Go Marketing

22/10/2021

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​Stop and Go marketing and ENERGY go hand in hand. Stop and Go marketing says what it is. We go out to market for time periods and then we get busy with our work and stop marketing. Here is the problem with that. Using the example of a funnel filled with clients and business contacts, when we stop marketing the funnel becomes empty over a time period. When the clients dry up we go back to our funnel, which is empty and once again, we panic and rush out to market.
Are you familiar with the word and concept of retention? It means keeping your current clients rather than losing them and having to find new ones. It costs a company quite a bit less to keep a customer than it does to go get a new one. By marketing your business, it takes quite a bit less energy to keep the flow of contacts and clients coming through the funnel than it does to have the funnel empty only to begin again.
conversion funnel
Here is a great example of a metaphor that we experience everyday. "I was on the way to my hair appointment this month. I chose to take the side roads rather than the freeway.  I noticed with each block I had to either take my foot off the gas and slow down to yield or I had to come to a complete stop. In any case, I was using more gas to get moving again. At each stop I noticed two types of moving forward. I could either push on the gas slowly to continue or I had to peel out to beat the traffic. Either way I had to start again from a stop. Had I taken the freeway (after rush hour) my drive would have been consistent and I would have used less gas. Or, in marketing terms, less energy.

Are you marketing...
  • on the side roads or
  • the freeway?
Consistency will keep your marketing funnel filled and you will have more energy to put into your business.

​There is a perspective and a truth to a statement I heard from a successful business owner. Marketing is your job.  What you "do" is the cherry on top. What he's saying is this. When you are not out "doing" your business, you should be marketing. Keeping that focus, your funnel will be filled and you will not experience Stop and Go Marketing.
There are many other reasons we stop our marketing. Here are a few from entrepreneurs like yourself.
  • I don't know how. We can stop marketing for a while and then we think we don't know how. This reaction can stem from the next bullet point.
  • Fear. If it's been a while since we have marketed that "freezing up" syndrome can creep back in. TRUST yourself - you DO know how!
e-commerce
  • Frustration. It's not working. Have you tried something for a while and it doesn't seem to be working? That's what marketing can be - a trial and error with our services and products. After a while you will learn what works and what doesn't with each piece you offer. Once you find out what works...STICK TO IT!
  • No Time. We're working so hard and with such long hours, there is no time to get out and meet new contacts. Suggestion: Create a short block of time to address envelopes for previous clients. Put stamps on them with your return address label. Have your note cards next to your envelopes. Take a break and jot a quick handwritten note to say hello and send it off. You have continued your marketing and keeping your funnel filled.
  • I don't have a plan. Part of planning is having a plan that fits your style. Not everyone works well from Structured Plan A. You might need a more creative plan. Something fun that will keep you motivated and focused. That is the key, motivation and focus along with a plan that fits your style.
Let's summarize:
Stop and Go Marketing...
  • Drains our funnel of contacts as well as our energy.
  • Creates reactions of: I don't know, Fear, Frustration, No time, No plan

Consistent Marketing...
  • Keeps our contact funnel filled which gives us a nice flow of customers and income
  • Keeps the negative reactions away and promotes energy

Remember, we all need to market in order to have a financially successful business. It's your choice on how you want to market and what type of approach and plan will help you succeed with ease, energy and excitement.
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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7 Internet Marketing Mistakes and How To Fix Them

8/10/2021

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Here are seven simple yet POWERFUL ideas for you to reflect on. This will assist you adjust your marketing strategies...which can provide STRONG results on everything you sell.
1. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your website. Include your business history, profile of employees, contact information, etc.

2. You don't make people feel secure when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their email address and all their information will be kept confidential.
marketing meeting
3. You don't tell people to come back and visit. Customers may not purchase the first time they visit your website. The more times they show up, the greater the chance they will buy.
​4. You don't invest in online advertising. Follow the ìFirst impression is the last impressionî rule. Your advertiser is the one who will be marketing from your side even while you are sleeping in a bed or out of vacation! Always go for economical, tested advertiser. 

5. You don't make your ad copy attractive. Your ads are not watchful. The ad does not attract your target audience. You don't list any testimonials or guarantees.
man writing on transparent board
6. You don't make your website appear professional. It should be easy to navigate through. The graphics should be related to your main theme.

7. You don't test and improve your ads before going online. You have to continually test and improve your ad copy to get the highest possible response rate.
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Online Marketing - The End Of The Beginning

17/9/2021

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The first two steps to successfully marketing online and through your website have little to do with online marketing itself. However, it’s critical to complete them before your campaigns begin. These two steps are Setting your Website Objective and Defining Your Online Target Market
Setting Your Website Objective:
Whenever a client is looking to drive more traffic to their website or is trying to raise their conversion rates, I always take them back to the beginning and ask them what the objective of their site is. This is always more insightful (and entertaining), when I’m meeting with more than one person from the company.
meeting at café
“drive more sales”, “get more leads”, “reduce product support demands”, “gain access to new markets”, are a few of the more common responses. We then take a look at their site. It will often focus on who they are, their history, their commitment to customer service; all noble things, and usually all without a strong call to action that matches their now stated objective.

Setting an overall website objective is not easy but the benefits are huge.

Not easy: Real estate on the web is cheap. Add a page, add 100 pages, there is still plenty of room to expand. So it’s easy to quickly develop multiple objectives for your site.
Additionally, many people in the company will have different views on what the site objective should be. Human resources wants the Career section to stand out. Customer Service wants the Support area to be highlighted. Sales, of course, wants to highlight Product or Solution areas, and so on. 

If you’re ruling by committee you’ll have a well balanced but underperforming site. The winning play is to have one objective that rules all others. 
webdesign planning
If the objective is to drive more sales, then the Home page must be geared towards that. It will need to highlight and focus on information and calls to action (CTAs) to take web visitors down that path.

Now, this doesn’t mean that you won’t still link to support and careers sections. You just won’t focus on them on your Home and other main section pages.

Get Specific: Now if “Drive more sales.”, is your first-cut objective, you need to get a little deeper, more specific. Will you be closing sales over the internet (a la eCommerce), or are you driving the new prospect to call you or email you? What level of knowledge should the prospect have before they contact you? Should they know the part number or should they just know that your company is the one they need to call?

Thus, your objective may evolve to “Drive qualified prospects to contact us to get detailed information on which of our products best suits them.”
So what made them a qualified prospect? Were they qualified before they came to your site (maybe they were driven to your site from a trade show), or did they get to you through a search engine and know very little about what you do.

Your objective may ultimately evolve to “Visitors should find the information to qualify themselves as good potential prospects and contact us to get detailed information on which of our products best suits them.”
table with notepad, coffee, smartphone and wallet
Huge Benefits: Once you’ve set your objective, everything becomes easier. Writing content (often the biggest challenge a company has), becomes clear. The path with which you lead visitors through your website becomes clear (e.g., entice, inform, qualify, call-to-action). Site architecture and layout become clear.

You can now focus your efforts and resources around fulfilling that main objective. The sections that are not directly relevant to your main objective still support that main objective.

Now that you’ve clearly set your website objective, the next step is to know who your target audience is and it may not be who you think.
Identifying Your Target Audience:
Who do you want visiting your site? Are they researchers or decision makers? Are they likely to “convert” on their first visit? Do they know anything about your company already? If so, how much do they know? Are they internet savvy? Are they over 40 and likely would appreciate larger type. Are they visual. Are they detailed. Are they a “people person” or do they prefer dealing with things or words. Are they likely to be highly educated? Do they like to have lots of options or lots of direction? 
meeting at office
All these questions and a lot more need to be asked and answered. Initially, you’ll use this information to help with the design of your overall site. You’ll want the proper balance of images to text. You’ll want to set the text level at the appropriate level of detail. You’ll want to write to their probable education level.

Ultimately, the answers will drive the theme of your site. They’ll drive the type of online advertising you’ll use. They’ll drive the design of advertising landing pages. They’ll drive the keyword phrases you’ll target in search engine optimization. They’ll drive your call-to-action.

Now you’re ready to start your marketing. Knowing what you want to accomplish and whom you want to accomplish it with, you’ll be able to structure the right ads, emails, keyword phrase targeting, etc. You’ll be able to focus resources on the proper additional web media (e.g., blogs, podcasts, more web pages, flash demonstrations, etc.).
​To paraphrase Winston Churchill, this will be the end of the beginning of your online marketing strategy, and you'll be ready to begin a productive and effective online marketing campaign.
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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The Ultimate Roadmap To Testimonials And How They Can Multiply Your Website Profits

21/5/2021

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The fact is, even if your website is full of fabulous sales copy and photos that illustrate all the great features and benefits of your product or service, your potential customers still need to know:

What do people who have purchased and used your product or service think about it? It's simple: your readers know that YOU believe in your product, or you wouldn't be selling it! But what do people with the same problem or need that they have say about your product?
smiley face based testimonial
Answering that question is one of the most fundamental tasks your website needs to accomplish - and it's as simple to do as it is important.

By using testimonials - reviews and comments from your satisfied customers, in text, audio, or video - on your website, you not only answer the question, you also transform your sales pitch into a credible, unbiased recommendation for your product.
1) Overcome buyer skepticism with a glowing testimonial
As I said before, adding testimonials is probably one of the easiest ways to improve your website - but a good one can generate more selling power than some of the best sales copy out there!

So why are testimonials so effective?
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Testimonials build trust: Whether your customers are raving about what your product has done for them or about the great service you gave, they are telling your visitors first and foremost that they had a positive experience with your products and company. Testimonials aren't "salesy": Because testimonials aren't written in your "voice," they stand out in your copy as candid and unbiased accounts of how well your product works. Testimonials overcome skepticism: A good testimonial has the power to convince even your "tough sell" visitors that your product or service really made a difference in your customer's life - and can help them, too. For example, let's say that you're selling a special lotion designed for dry skin. A visitor finds your website - someone with dry skin who needs some relief - and reads all about the amazing moisturizing ingredients in your product and how wonderful it smells.

Those are two good selling points - things that people would want to know before they decided to buy.

But lots of products can make those promises - and many of them don't work! So why should they purchase your product ahead of all the rest?

Then, as they look over the page, a testimonial catches their eye from one of your customers, explaining that your lotion quickly healed a lifelong, agonizing skin condition - something no other product had ever managed to do!

That's the power of an effective testimonial: it can convince your reader that your product DOES work - and that you can be trusted to deliver on your promises.
2) How to choose the right kind of testimonial to turn your visitors into customers
When you're choosing testimonials, there are a few key ingredients to look for that make the difference between an ineffective testimonial - and one that sells.

Here's an example of a glowing but ultimately ineffective testimonial:
woman using smartphone
"I love this product! I can't get enough! I'm so glad I bought your stuff and I'll be back to get more, for sure!"

What could be wrong with that? It sounds like you have a happy customer on your hands!

But what does this testimonial really tell your visitors? Does this prove that the product works, or explain exactly how your customers benefited from using it? While the feedback is definitely positive, the testimonial does not provide enough detail to have any real impact on your visitors.

Here's an example of the kind of effective, benefits-driven testimonials that's worth including:

"I used the methods you told me to use and for three days my phone's been ringing! I sold over $3500 in goods and services in three days! It's the first time in 5 months that anyone had really purchased anything..."

Now that's a great testimonial! But what makes it so powerful?

Let's break down the elements of an effective testimonial in more detail...

A good testimonial is filled with benefits: A comment like, "This product is great!" is nice to hear, but it doesn't tell visitors what your product can do for them. You want the benefits of what you offer to be front and center in every testimonial: "This product doubled our profits in a month!" or "This product caused the pain in my back disappear completely - and did it fast!" or "We've never seen any product that could get the rust out of your car without damaging the paint - until now."

A good testimonial substantiates your claims: If you say your product can do something, your testimonials should back up your promises - complete with actual facts and figures. How much money did your customers save by using your product? How much time did they save by using your service? How did it solve their problems or improve their lives?
  • A good testimonial is from someone your audience can relate to: You want your visitors to see that your product helped someone just like them, seeking the solution to the same problem your visitors have. Make sure your testimonials come from someone with whom your target market can identify. If you sell primarily to seniors, for example, ask your customers if you can include their age along with the testimonial. If you are selling to moms with children, ask if you can mention how many kids they have - or include a photo of their family!
  • A good testimonial is credible: Accompany each testimonial with the first name, last name, and hometown of each testimonial-giver to show that your endorsements come from real people. Always try to include a photo as well. If you can, take it to the next level by including audio or video testimonials for maximum effect! Do everything you can to help your visitors connect with your testimonial-givers on a personal level.
  • A good testimonial endorses the key benefits of your product: Your testimonials should emphasize the key benefits of your product. It's fun to hear that your super-duper floor cleaner smells nice or that the bottle doesn't drip - both things that matter to people who would consider using your product in their homes - but have you established that it cleans their floors well?
  • A good testimonial is comparative: Did your customers try another product that didn't work before they found yours? You want your visitors to know what your product can do that other products can't. Choose testimonials that set your product apart from your competition!

Now that you know what you're looking for in a testimonial, how do you gather the reviews you need from your customers?
3) The secret to getting great testimonials - even if you haven't sold anything yet!
If your customers have given you positive feedback on your product already, then you may already have some great testimonials to add to your site.

However, if your customer response is a little scarce - or if you're just starting out - getting testimonials from your buyers might take a little more effort.
woman using tablet and smiling
So how do you collect the testimonials you need -- and keep them coming as you grow your business?

One easy way to collect testimonials is to include a link on your site with a form that allows your customers to give you their vote of confidence: "Tell us how this product changed your life!" or "Click here to let us know what you think!" Use this link next to some testimonials that you've already gathered to give customers an example of the kind of feedback you're looking for.

A more effective method is to create an autoresponder that contacts your buyers after they've purchased your product - even a month later - to ask how they're enjoying the product, as well as giving them a chance to offer feedback on their experience with your business.

And, of course, any time you receive a great letter or email from a customer, ask them if you can use their comments on your web site to recommend your product to others. If they are happy enough to let you know, they're bound to want to spread the word.

If you haven't yet begun selling your product and have no feedback yet, offer your product or service for free to a select group of customers in exchange for their thoughts on the product or some details on their experience with your site.

The impact that testimonials will have on your bottom line will be well worth the initial expense! As soon as your online business is up and running, make a point of giving every one of your customers a chance to share their experiences with your product or service. Ask for feedback - good and bad - from your autoresponders, your newsletters, and other spots on your website.
4) Strategies for using your testimonials as effectively as possible
Once you've got some testimonials to share with your visitors, you need to make sure that you're putting them to the best possible use on your site.

Always make sure that you...

Include your best testimonials front and center on your homepage, like in your sidebars, or even above your headline. 
woman working with laptop on bench
Place testimonials right in the middle of your homepage salescopy to keep your readers focused on your credibility as you outline the features and benefits of your product. Set up a whole page dedicated to your glowing testimonials, as well as include snippets of their comments throughout your site. Be sure to add a link to your testimonial page next to each of those snippets! Include testimonials on each and every page of your website. No matter where your visitors click, you want them to find a positive customer review of your product or service.
Now let's look at a few mistakes to avoid when using testimonials on your website...
  • Don't edit your testimonials to exclude comments or add information you want to hear! If you can't post a comment "as is" and feel comfortable with it, it shouldn't go up.
  • If your testimonials are in your voice and all sound the same, no one is going to trust that they are legitimate.Never use a customer testimonial without permission.
  • Never, ever invent testimonials! This is fraud, plain and simple, and lying never results in a positive impact on your business.
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Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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6 Word of Mouth Marketing Methods You Can Apply To Your Business

7/5/2021

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Haven't you heard that word of mouth marketing methods work? In fact, according to research, well over 75% of the most effective methods of marketers use word of mouth marketing, which, for the purposes of this article I shall refer to as WOM.

So, you want to start a WOM campaign. The first thing you need to do is to have a goal for your WOM campaign. I can immediately think of a few reasons why you might want to do this:
Jeff Bezos
"If you build a great experience, customers tell each other about that. Word of mouth is very powerful."
Jeff Bezos
1. Generate leads. This is probably easy to do if you have a few bonus products in hand. Giving free things away to people definitely will encourage them to think of a few people whom you can refer to you for the same thing.

All you need to do is get an autoresponder message set up so that they can forward you the email addresses of the people they'd like you to contact.
Two men talking
2. Generate affiliates. Okay, this one is a little easier, but you will have to educate the affiliates you build. WOM for affiliate marketing is great because you now have an army of people who are incentivized to market on your behalf.

3 Convert into sales. For this to happen, you definitely need to create a lot of testimonials in order to create the buzz. This approach will then get other people talking about the quality and the level of "must-haveness" of the product you are promoting.
4. Build credibility. This approach will help solidify your brand in the long run, so you will most likely have to have points of proof that people will talk about and associate with you. This article, for instance, is a way to generate credibility because you are reading it in the first place!

5. Retain current subscribers. Few people would have heard of this, but sometimes your current list of subscribers need perks to keep them 'alive' and warm. 
Two women talking and looking at a smartphone
Send them freebies or get a campaign going to increase the buzz amongst them. Promote monthly Zoom calls where different people get together and meet each other and chat so that they know who's who instead of a nickname in a forum. This keeps people from opting out of your mailing list!

6. Warm up for a product launch. When you want to do a product launch, you want to ensure that people are ready for you. How can you do this? Well, all it takes is to create more buzz. Warming up people on a list also takes time, but the sequence in which you do it is important. With this goal in mind, you can already think of some ways to get your list of people excited, talking to each other and involving themselves in a discussion.
Once your goal is clear enough for you, it will be far easier to keep track of your results. After all, without a clear direction, you won't know how far you need to go, or what you are aiming for in the first place.
dart board with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk for a free quote.
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7 Great Ways to Promote your Business Using the Internet

5/3/2021

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Whether you provide services or have your own store, you know you need to make yourself known by potential customers. The great question is how to do it. You may not have tons of money to invest in marketing. Besides, not all forms of marketing are the right choice for all businesses. The right marketing for you depends on the characteristics of your business. In this article we will explore how you can take advantage of the web to draw customers to your business.
man designing website
The first thing you need to get is your own website.
This can be a simple website, just telling visitors what you do and allowing them to contact you, either by email, phone or by filling in a form. It is important that your site has a nice design according to your occupation, because it will provide the first impression users will have of your business. You may contact a web designer to develop your site. If you do it yourself, pay attention to the styles, colors and layout you use.
Some hints:
  • Neat pages look better than over crowded ones
  • Use colors to highlight phrases or areas you want users to pay special attention to
  • The site navigation (menus) must be easy to understand and use by everyone
  • Keep in mind that people use different browsers, and if possible, view your site with two or three browsers to check how it looks. 
  • Design your site to be search engine friendly. You will need search engines to direct traffic to your site, so you need them to be able to index it.
Now you need to register it in search engines and directories so users can find it. Your website is the Internet branch of your business. This is the beginning of your Internet presence. There are global and local directories and there may also be industry-specific directories where you can register your business. Search for directories in the major search engines and register your site in as many directories as you can. Inclusion in some search engines and directories is paid
google website on smartphone
It's then up to you to decide whether it will be a good idea or not to pay for it. It depends on your business, on whether your market is highly competitive or not, and of course it depends on whether you can afford it or not.
two men discussing blog content
The next step is to generate backlinks to your site. It means to get other sites to link to your site. This helps your site get a better page rank in search engines, and also exposes your site to more people. In certain cases, link-exchange programs may be helpful. You have already created some backlinks by adding your site to the search engines and directories. You now have other ways to add more backlinks:
  • Write articles about your field of expertise and post them in article directories, including the url to your business and a brief but tempting explanation of what you do in the resource box.
  • Post in forums related to your field of expertise, trying to be helpful to others so people see you know what you do. Include your url in your signature. IMPORTANT: Don't spam the forums that won't look good at all. Just post when you really have something useful to say.
Another way to promote your business is to offer a periodic newsletter in your website. This way you send an email including interesting and useful information to your subscribers, once a week, or once a month, for example. If they really like it, they will refer other people to it thus making your subscriber base grow.
keyboard with newsletter button
You can also promote your business every time you send an email. Just add your url to your signature. This way, every person to whom you send an email will also have a link to your website.
adwords
There are also pay-per-click advertising programs on the web, major search engines like Google and Yahoo offer them. In these programs, you publish an ad, and search engines display it. You pay when someone clicks on the ad to be directed to your site. If you decide to use these programs, you need to experiment with them to get the best benefit with low cost. 
Last, but not least: you need to add content to your site periodically, so visitors come back and search engines rank your site better. Both people and search engines like sites with useful up-to-date content.
dartboard with darts in center
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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Could You Succeed With A Home Business?

12/2/2021

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Virtually anybody can succeed with their very own successful home business, and yet the majority fail with their home business.
Why?...Three main reasons why people fail.
1. Not really getting started.
Lots of people sign up for some program or another and think that is all there is to it, and that the money will come rolling in, wrong! As with anything getting started, it's the hardest part requiring planning and organisation, get this right and the momentum you create will then push your business forward in leaps and bounds. Any reputable program will have all the information you require to get your home business off to a flying start.
Man looking at board with papers
never give up
2. Half hearted approach.
Many people fall into this category. Oh well I gave i ago, but it did not work out for me, I didn't really expect it to, these people are just looking for an excuse to fail. This is an attitude that we acquire as we grow up as a child, failure was not part of your vocabulary. For example learning to ride a bicycle, no doubt you probably fell off more than once, it hurt, but it did not stop you, you would get back on it until you mastered the skill. 
Same with your home business, you will have falls, it is all part of the learning curve, you will learn more from these slight setbacks than from your successes enabling you and your business skills to develop.
3. Belief
This is probably the most common category, this is also the biggest difference between successful people and the vast majority of people, no matter what walk of life they come from, everybody has dreams and ideas, the difference between somebody successful, and the vast majority of people, is that successful people have the belief and conviction to make their ideas happen doing whatever is needed to fulfil their dreams, if you do 
woman giving thumbs up
not really believe in your home business how will you convince anybody else too. Believe in your business and other people will as well, believe, and your business will thrive.
start sign
Getting started
This can seem a pretty daunting task, and this is where most people fail, but don`t worry, even if you know absolutely nothing about home businesses, as stated earlier all reputable programs will supply you with all the help, information and support that you will require, to ensure that your business is a success.
Motivation
What motivates somebody to start their own home business, desires, pleasure. Millions dream of the benefits of owning a successful business, financial Independence for one and with that comes personal freedom. Figures out there indicate that on an average day, six million residents in America alone search for home business opportunities, but desires and dreams of a better lifestyle are not always enough to motivate somebody into action. The biggest motivator of all is often pain, losing one's source of income, or a reduction in income for whatever reason. The emotional pain that comes with trying to exist on a reduced income level has motivated thousands of people into starting their own successful home businesses. Don't let pain be your motivator, instead let your desires and goals motivate you and your business, allowing you and your family to live the lifestyle you deserve and dream about.
In Conclusion
Once you have made the decision to start your own home business, just keep focused on what motivated you to start your home business in the first place, this will provide the drive required to push your home business forward. A final thought, what if you were to take the action required today? What might your lifestyle be like in a year's time?
board with darts in it
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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Come on, I want a step by step website success plan.

5/2/2021

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Step by step, that's the way to go to have yourself a successful website in one year.

If you think a year is too long then I'm afraid you will be discouraged most of the time while marketing online because it will, unless your the real McCoy internet "Guru" in which case please contact me and let's make boatloads of cash.

If you're serious and are willing to walk the talk, let's begin.
woman holding sign
Keyword research for your site is a must. Find and use some kind of keyword research tool to select the perfect keyword phrases for your site and to also check what phrases your competitors are using.

You will want to get a domain name that is no more than two words and that is relevant to your content. If you are selling rubber baby buggy bumpers then you might try "safebaby.com" or babybumper.com. You need to create your brand and your domain is where your brand begins.

After choosing your great new name and having found as many relevant keyword phrases for your niche, then take the plunge and get it hosted somewhere. I love godaddy and have used them for years, but you may not. Just get it out there in front of new eyeballs at your host of choice.
laptop, notepad, pen, phone and coffee on table
It does not have to be a huge site to begin with. You should put up at least an "about me" section stating who you are and what you do and what your going to do and when, and then make sure that the major search engines have a chance to let their spiders crawl it and chew on it for an appetizer.

Note: A pet peeve of mine when consulting newbies is that they want to be "finished" with their site, their Whole site, before submitting anything. 
Your Site Won't EVER be finished. Don't let getting ready to get ready to get ready doom you from the start, just jump in the waters fine.

I don't buy the saying "knowledge is power" but I would if it said knowledge combined with action is power.

Anyway, on to the next step.

Bring on the main course for those hungry little spiders with 20 to 30 pages of really relevant content containing all of your relevant keyword phrases for each page. The spiders will be happy and you will have given them a good reason to pay you back with good search results.

You may want to stay away from slam bam graphics and flash in your site design. It is easier to keep your visitors on your site if it is simple and easy to navigate. If they wanted entertainment they would be watching TV.
Optimize your site as much as possible so that it is quick to load even for the dial up visitors, yes there are still plenty of them out there.

Do a quick search for "usability" for tips on not violating website design characteristics.

Make sure to put your keyword phrases in your title and headers and in your content. If it's baby bumpers then your writing will be about baby bumpers. In other words, you write about your keywords, you don't just stick them somewhere.
woman and icon maze
Keep the navigation the same on all pages ie.. graphical interfaces on the left or top with a text version at the bottom.​

Don't let that visitor slip away too quickly by grabbing their attention with bold headers because when they first visit your page they're just scanning or window shopping, not reading.

Build a site map that links to your pages and stick it in a text link at the bottom of your pages.

Remember I said your site is never finished and now that you have built the foundation for your business, it's time to add some goodies. Write a new content page every two to three days, say around 200-500 words to keep visitors coming back for your words of wisdom.

DON'T use tricks such as keyword stuffing and doorway pages leading to useless garbage, it will cost you in the end.
man checking website on laptop
Find out who is linking to your competitors by using Google's link service ie...type in "link:http://www.competitorsdomain.com" and you will see who is linking to them. Contact them and get them to link to you too.

Submit your site to 4 or 5 directories that are suited to your niche and local directories such as the yellow pages.
You need a blog to get to know some of the millions of wonderful people (buyers) out there and to show that you're a human being that they can trust. post at least once per week.

Stay away from reciprocal links and link farms, but do submit your site to appropriate webmasters and ask them to link to you because it will benefit them in some way.

Track your visitors. track your sales. track your links, track your tracks, and if you don't know where you're at, you sure won't know how to get where you're going.​

Pay per click sites such as google adwords work to keep your brand out there, and are a good investment in your business. You did know that there would be some overhead, right? Good then, I'm not writing to someone in la-la land.

Keep up to date on new trends and write an article once a week and submit it to as many article directories as possible.

Study your traffic patterns after 60 to 90 days so you can determine how best to guide them through your site and also check the search engines and directories that you submitted too and resubmit if your not found.

Press releases are great for new products or service announcements and for new content, why not offer RSS feeds to your visitors?

If you do these things consistently and persistently and keep your content fresh, you will almost be guaranteed to have a successful website this time next year.
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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Brand You: The Top Five Ways To Build Your Brand Online

29/1/2021

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​Your brand is you. It's everything that your business is, encapsulated in a name, and sometimes in a slogan. But naming your business and creating a slogan isn't enough. You've got to build your brand by showing what your brand stands for.

Here are the top five ways to build your brand online:
1. Create a Website
Your website can be anything from a tiny billboard site to a huge ten-thousand page extravaganza. Either way, your website builds your brand. Of course, the more pages your site has, the more you can showcase your products and your expertise.

Tip: You're never done building your brand, and you're never done building your website either. 
plans for building a website
Aim to add something to your website every day, even if it's only one blog post (see below). Building your website is the easiest, cheapest, and fastest way to build your brand, online or offline.
man posting in a blog
2. Develop a blog
A blog lets you broadcast your branding messages far and wide via the magic of Really Simple Syndication (RSS). Within minutes after you've written a blog post and published it, your post is visible on in blog search engines. Make sure you tag categories and include an SEO post title and description.

The general business community is now wide awake to the power of blogs. 
Your blog can help you to build your brand as nothing else can. Spend a few minutes today checking out the websites of others in your industry. You may be surprised, and even shocked, to discover how many of your competitors are blogging.
3. Write articles to showcase your expertise
What do you know? What do you do? How do you do it? Why do you do it? When do you do it?

Your customers have many questions that they want answered before and after they do business with you. One of the easiest ways you can answer their questions is to write articles, white papers, and reports. If you do enough of this, your website will become a trusted portal for news about your industry. 
notepad, pen and laptop on table
This has huge benefits for your Search Engine Optimization (SEO) activities. Can you imagine what this could do to build your brand? Once you've written the articles, post them to your website, and to article directories, of which there are hundreds online. When you post these documents to article directories, people are made aware of your brand, and your brand's message spreads virally, as other people promote your material on their Web sites.
microphone and computer screen in studio
4. Write news releases
Up to 80 per cent of all news on news sites is taken directly from press releases sent out by companies and organizations.

Whenever a story appears about you in the press, whether online or offline, the resulting free publicity is branding that you can't buy, no matter how much money you spend on ad campaigns. You can leverage your brand with just one story in a daily paper. 
Tip: your local media, newspapers, radio and TV, are always desperate for stories -- send your releases to your local media, as well as posting them online.
5. Teach your expertise to others
When you teach others, you learn too. In fact, you may only become fully aware of what your brand is when you start to sell franchises, or when you teach others your processes.

Take advantage of video platforms like google meets and zoom to offer your expertise or build a restricted area on your website with pre-recorded material. What's best is that your students can be anywhere in the world and watch. 
woman teaching students
Integrate it with a payment gateway and they'll be able to purchase your content online.
​Branding is a function of marketing, and whether your business is brand new or well-established, branding your business makes your business memorable, so it's essential. These top five activities will create a strong brand for you, much sooner than you think possible.
dartboard with darts in center
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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Article Marketing and Content Cheapskates

22/1/2021

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​I see this everywhere and still cannot believe that people do not get it. Content is still king on the web. The most important thing you will ever do for your website is to put in good content. Great content will get you links and your position in the search engine results will be because of the content you put into your website.

Hundreds of backlinks will not get you ranked well with poor content. Great content will get you good keyword positioning with or without backlinks, 
content marketing
therefore, content is still the most important aspect of your website. Great design, flash, graphics, and a cool banner will not get you ranked well for your keywords and phrases. Great content will!

Let's first look at the content in your website. Images are great with alt tags. That helps. But it is the text on the pages that, when done correctly, will help your search engine results. This text is also what will convert your customers into sales.
newspapers lined up
​This text is what your customers will read or not read based on its quality. This same text is what the search engines will analyze when they decide how relevant your WebPages are to the search phrase you wish them to send you visitors from.

Now, let us talk about article marketing.  If you know about article marketing at all, you know you will be submitting articles all over the web. The links in the author bio at the bottom return visitors 
to your website if they read and like the articles you write or have written for you.

Just having your articles in thousands of article directories is not the goal of article marketing, although there are article-marketing gurus out there who think it is. The goal is for webmasters to find those articles and place them in their blogs and websites. If they use your article, their website or blog is likely related to the same topic as your website. ​

​You are looking for these quality links. The links for just being in the article directories do not hurt you, but they do not help nearly as much as those from related websites do.
​Your other hope is that thousands of people read your articles. Do you really want people to read poorly written articles and associate that poor quality with your website? Well-written articles get people to read them all the way to the bottom where your links are located. Well-written articles reflect well on your website.

If the articles are of great quality then likely your products and services will be great as well. 
two men discussing what to post in a blog
The reverse is also true in the reader's mind. If the articles are written poorly, then likely your products and services are of little or no value as well. It is not only about the number of keywords and phrases placed into the article folks.

With all of that being said, I still find all over the web, especially at freelance websites, people going in and saying things like; "I need 400 articles written for SEO and I'm willing to pay $1.50 per article." Or they say something like; "I need someone to write content for my website and I'm only willing to pay $10 per page."

I really try to refrain from telling people they are, well... stupid, but I am finding it harder and harder each day when I read this stuff. ​
purse, smartphone, coffee, notepad and pen on table
​They will spend hundreds or even thousands of dollars to have their website designed so it looks really pretty, but the text, the stuff that will get good search engine results and sales, they don't want to spend any money on.

Writers that know how to write text that not only is appealing to the reader, but that is also written with the keywords and phrases in mind, are worth being paid well. The moment you start hiring better 
writers and paying for text that converts sales, you will begin to be successful on the web. That cheap content is not going to make you any money.

A website that is beautiful but gets no traffic and sales may as well be an ugly website. An ugly website that ranks well in the search engine and that makes sales gets more beautiful by the dollar.
dart board with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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Content: The Secret to Niche Marketing

15/1/2021

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​Article writing has become popular. Search engines have changed the way they rank websites and have begun to place a stronger value on good content.  Correction: they have become better at filtering out commercial content, sales pitches, and advertising posing as content.

One incredibly good method of achieving a web presence with good content is that of article writing. Why? It provides the content that the search engines are looking for. 
Letter and numbers scattered on table
It provides meaningful content for the individual searching the web for good information. And It provides an avenue whereby the article writer can be noticed on the web.
street market
​Where does niche marketing come in? First of all, lets define niche marketing as marketing that is designed to meet the needs of a small group of individuals (a niche), rather than the mass needs of individuals. For example, a particular type of pet owner, a particular type of web user, or a particular religious faith might be considered niche markets.

For niche markets like these, traditional forms of mass Internet marketing, such as banner ads, 
classifieds, and traffic generation programs are not as effective. The mass advertising forms are much more effective, cost-wise, when promoting a product that has wide market appeal.
​So what does a niche marketer do?  Assuming he has a web presence, and provides a quality product or other solution to the niche customer’s needs, he can become involved in article writing. These articles would be of particular interest to the niche customer. It will contain valuable information that the niche customer cannot find anywhere else. Insights, secrets and valuable tips offered to the reader so that he or she can use them when making decisions on purchasing goods and services or to acquire knowledge on a subject
man working on laptop
Sometimes article writers will write generic articles that really don’t provide any real benefit to the reader, thinking that an article is an article. That is simply not true. Think about yourself. When you read an article, if you do not learn something new when you read the article, are you disposed to learning more about the person, company, or products represented by the article writer?  ​
blog post platform
​The key to writing articles for a niche market and effectively gaining web presence by doing it, is to write quality. Fill out the article with useful information.  Show the reader that you really are an expert in your niche. Give the reader a burning desire to want to hear more of what you have to say about their needs. The only way you can create that burning desire is to give them quality information in the first place.
Good, well-written, articles are the key to niche marketing in today’s Internet marketing environment. Write articles, submit them to the most-used article databases, and watch your website traffic grow. ​
Dart board with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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A Successful Niche Matches Your Skills and Knowledge

8/1/2021

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​When you’re trying to choose the precise niche that your business will fill, the best strategy is to make sure that you know what you’re doing with the product, so that you’ll feel much more comfortable in your niche and you’ll enjoy what you’re doing. The best successes are always achieved by those who like their work. Therefore, the first step that you can take for defining your own niche is to make a list of all the things that you like to do best. 
man looking at board with many papers
This may have to do with your current job, a job you used to have, a hobby you enjoy, an art form, a sport, or anything else that you happen to enjoy in life.
drawing of lightbulb with crumpled blue paper on it
Begin by writing down your areas of interest, and then look at each part of that list separately so that you can break it down into more focused sections. To help inspire you in building your list, think about the following questions and get your mind moving.  Write down everything at first, not really thinking about whether or not it really has potential. The key to this step is simply to get the ideas flowing and see what you come up with, getting it all down on paper. 
You never know; the idea you write down right now might not seem like much, but when you read it over later, it might stir much bigger thoughts.
  • Would you like to be in this field every day as your job? 
  • Do you already have any skills or knowledge in that category? 
  • What type of person would be interested in the type of product that would come from that category? 
  • Would you enjoy working with your niche market target?
​Once you’ve come up with your primary list of interests, use the above questions to go over it and narrow it down to those that have the highest chances of bringing you success. Give yourself a bit of time to mull over those topics that remain, and choose one of them that appeals to you the most.

Use that topic and begin writing down all of the basic things that you would require to learn or obtain in order to achieve success within that category. 
darts stuck in dartboard
Put all of these things into a logical order, and then break them down into smaller parts which are then arranged in their own logical orders.
line of people with magnifying glass on a small group
​Once you’re done, you should have a much clearer idea of what you’ll be able to offer your prospective customers, and if you have the ability and motivation to work toward success in that specific category from your original list. To help determine if your successes are likely, go over your current list and ask yourself the following questions:
  • Do you have any special knowledge about this topic? 
  • Do you have any skills that are related to this topic? 
  • Are you able to come up with a product that would help or please people in some way within this topic? 
  • Is there anything that you can offer on this topic that is outstanding and not already present in today’s marketplace?
​Make sure that you’re always writing your ideas down. With all of the thinking and brainstorming you’ll be doing, you’ll be surprised how fleeting ideas are if you don’t get them down on paper. Even if some of them look rather odd when you write them down, when you delve into them, they might have a lot more potential than you first thought.
SWOT matrix
Once you have some substantial ideas in front of you, consider showing them to your friends and family. Listen carefully to their thoughts and opinions and let them inspire you for further ideas and details. You might be surprised at what the people around you might think of that may never have crossed your mind.

Another great resource is the internet. Do some research around your topic and prospective product(s), finding websites of general interest and potential competition. This will give you some great ideas about what’s out there and an understanding of what people are really looking for. It will help you to better polish your idea or develop a whole new one that you think is better.
target with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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10 Common misconceptions about marketing on the Internet

3/1/2021

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Digital marketing is a dynamic activity. Because of this, it’s important for newbies and business owners to have a bird’s eye view of what does and doesn’t make sense when building marketing strategies. Unfortunately, falling victim to common myths about internet marketing can take you to a dead end. So to help you have a more successful online presence, we’re going to debunk 10 common misconceptions about digital marketing.
light-bulb
man straightening tie
1. You will get rich quick
​
Marketing on the internet takes a lot of work. This is not a get rich quick scheme. It takes much time learning and failing before you will succeed. Your success is entirely up to you. You will reap what you sow. 

2. You won't make any money
Again, you will reap what you sow. your key to success is through consistency and persistency. If 
you are willing to learn and accept failures from time to time, learn from your mistakes and apply that knowledge - the money will come. Don't give up. There are lots of people who truly do make money this way.
3. Anyone can do this
If you tell yourself there is nothing to this, you will set yourself up for guaranteed failure. A profession such as this takes a lot of discipline and most of all the willingness to learn. It takes a lot of hard work and an open mind. You have to be willing to embrace new ideas as they come and take this seriously. 

4. Not everyone can do this
This is also not true.
woman working on laptop
As long as you free your mind from this kind of skepticism, you have taken your first step. While this profession takes time to figure out, it is not hard to figure out. Remember, the only person stopping you is you!
team working on project at a table
5. It is too hard 
Look within yourself. There is an online business in you. What do you know? What do you like? What do you need that has not been created yet? Answers to these questions and questions like them are the beginnings of you having the ability to set yourself apart from the crowd.

6. It will be easy 
It will get easier, but you will have to do loads of studying. ​Spend many hours brainstorming. ​
You will spend many hours reading, writing, and learning what works and what doesn't. It will get tedious and hard to stick to. Persevere, your reward is coming.
7. It will only require 2-3 hours a day
At some point you will be able to automate most of your efforts. In the beginning, long hours are not unheard of. I have spent many 18 hour days in front of my computer.

8. This is not a real job
Yeah right! You will come across many skeptics. Or worse than that, people who do not reveal skepticism but merely look at you funny. Believe me, this is a real job. 
man writing on clear board
You will be just as exhausted from working and researching all day as you would sling 50 pound sacks of flour all day. When you are mentally exhausted you will be physically exhausted. You work hard; don't allow the people who minimize your efforts get to you.
never stop learning
9. The only good reason to do this is for the money
That could not be further from the truth. There is a lot to gain; the money is a plus of course. Learning will always make you a better person. If you are happy with yourself, everyone else will be too. You can't beat the hours.

10. It takes years to learn online business
Not true. The best suggestion is to study hard. 
Read your newsletters and the articles in them. Listen to those who are already successful. They are already telling you what to do and how to do it. Now you just need to listen and learn.
board with darts in the center
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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7 Levels of Internet Marketers - What kind of Internet marketer do you want to be?

26/12/2020

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​If you want to jump-start your life and your business, you have to know what type of Internet Marketer you are.

True financial success only comes to those that master this concept. So ask yourself, "Do you know what kind of Internet marketer you are"?

Have your marketing experiences on the internet been positive, negative or mixed?
success tree
As you read through the seven levels of marketers provided below, I want you to know that successful marketers have been at almost every single one of them. It was only as their knowledge and experience increased that they were able to upgrade to the level where they are at today.

At some point while reading the descriptions of each level, you will probably recognize where you or other people you know are.

I recommend while reading you write down where you currently are as you discover your level, to help improve your awareness of your current strategy. This will also help you realize where you need to go.

Here are the seven levels of Internet marketers.
couch potatoes
Level 1 - The Mooches

"Mooches" are people at the very bottom level of marketing. They're clueless and sit around wasting their time. Most are completely ignorant of the moneymaking opportunities available on the Web. These people spend their time whining about their financial status without taking the time to evaluate what they need to do to get ahead.
Most Mooches don't have a clue about Internet marketing. If you ask them what the Internet is for, they'll say, "to chat" or "to e-mail friends" or even better, "to watch porn". You know, something useless.
 ​Level 2 - The Wanna-Be

"Wanna-Bes" have ambition, but not enough. They wander around in the dark looking under stones for a magic treasure box. They want to make money, but don't have a clue how. They get sucked into ridiculous scams and waste their money on garbage ideas that won't get them anywhere. They need to get smart quick about where they need to go to turn their life around.
mouse trap with chocolate
Most Wanna-Be marketers have heard of the Internet and know people who make money on the Net, so they are easily excited about opportunities. Unfortunately they spend most of their money on MLM and other moneymaking scams rather than chasing real opportunities.
pantomime artist enacting suprise
Level 3 - The Pretend To Be

The "Pretend To Be" is living a lie. They pretend to work hard, to do what it takes to get where they need to be. But they don't actually DO anything. Most are perfectionists, worried about getting it right the first time. They don't realize just how much they can learn even by making a few mistakes.
Most Pretenders are waiting for the perfect time to start a new business. They don't realize the perfect time is NOW. They talk talk talk about starting an Internet business but lack the guts necessary to DO IT. Many have successful offline businesses and spend lots of their hard earned money attending seminars and buying e-books about Internet marketing.

A good example of a Pretender is a successful overworked doctor who spends $20,000 on info-products but doesn't develop a website. The Pretender doesn't understand a key principle of this industry: You don't have to get it right the first time, you just have to get started.
Level 4 - The Newbie

The "Newbie" is on their way to the fast track, they just lack experience. They have the desire to learn and grow, and may have the skill and talent necessary. They jump into opportunities with all the freshness one would expect of an eager beaver in the industry. They have done some homework, but lack the technical know-how to get where they need to be.
woman working on laptop on the floor
There is hope for the Newbie. They feel excited and probably have read a few books about Internet marketing. Unlike Pretenders, they are willing to invest a lot of time in themselves. They buy resale rights, reprint rights, licenses of many products, but lack the know-how about how to market them.
man working on dual screen desktop
Level 5 - The Marketer

The "Marketer" is well on their way to victory. They are making some money. They are strong marketers. They still lack the ambition necessary however to get off their butt and do what they need to do to truly realize victory.

Most Marketers have a website or a moneymaker but don't have a business. They possess a strong 
understanding of marketing, copywriting and traffic generation and have a clear sense of what their audience is looking for. They are often leaders within their niche and make good money.

They enjoy a comfortable living. The problem is they are sitting on their "ass-ets" and thinking what they have accomplished so far is all they can do. They fail to realize there is more opportunity available if they are willing to put in a little extra effort.
​Level 6 - The Master

The "Master" is a smart marketing agent. They are making good money, and can teach others how to do the same. Most are visionaries, charismatic leaders who have a good handle on everything they need to succeed. They'll fail only if they stop thinking about what more they can do. There is always more success just around the corner, if only one takes the time to look.
chess game
Master marketers are millionaires, or at least making 6 figures a year. They are leaders in their industry. They are well versed in direct response marketing and can teach others. They have a vast amount of knowledge both online and offline and have experience working in different businesses.

Most have experience working with adversity. They are high performance people who make great mentors. Most understand traffic conversion and traffic generation.

The Master marketer can get into any niche and make money, even if they don't have any affinity or experience working with a niche.

They recognize the Internet is nothing more than a medium they can use to make money. They integrate online and offline marketing. They possess a solid understanding of copywriting, testing and tracking. They build a team of experts around them and delegate responsibility to talented people.
gold bars
Level 7 - The Entrepreneur

This is where everyone should aspire to be. The Entrepreneur has already achieved true victory. They are the models that others try to mimic and follow. If you ask me, your goals should be no less than achieving "The Entrepreneur " statue.

These are the multi-millionaires, the master sales people and the master marketers. They have a strong team of talented people with different expertise surrounding them.
These are the people taking their companies public. They are raising capital and selling it to the public, to shareholders, but not to customers.

They have an exit strategy in place before starting something new. They recognize the purpose of a business is to sell it or put it on autopilot so they can enjoy their lives to the fullest. This is where you want to be.

Example: ebay.com, google.com, yahoo.com, etc.
​So now I ask you, Which one are you? Which one do you want to be? The people you know, which level are they at? Are they realizing their dreams? Why or why not?

You have to ask questions, have a firm understanding of where you are NOW and where you WANT to be soon if you want to succeed. Don't just charge ahead blindly, but don't sit on your ass either.

If you want to succeed, take charge of your life and your financial future. Find out where you are, and what steps you need to take to be where you want to be.
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    TPPro Blog brings you the best insights and hacks to build a success story with digital marketing. Boost your business by reading our weekly posts.

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