Category: Niche Marketing

What Innovation Can Do to Your Life

1/4/2022

It's a talent that everyone has, yet they think they don't. The power of innovation. If you've ever marveled at somebody's creative prowess, guess what, you can create and innovate too. It just takes time. Everyone is born creative. The box of crayons in kindergarten was not limited to those who possessed potential; because the truth is, everybody has potential. Do you know how long it took to learn to ride a bike or drive or to never commit the same mistake again?

It's the same with innovation. It takes a bit of practice and a lot of time before this mind function comes easily when called. This article will teach you a few tips on how to bring innovation into your life.

Don't listen to what other people say. Follow the beat of your own drum. Allowing for the input of other people will only bring cacophony to the music you are trying to make. If you have an original idea, don't waste your time and effort trying to make people understand. They won't. And the help you will probably get comes in the form of negative feedback. If all those geniuses listened to their peers, we would probably still be living in the middle ages.

Spend time on it. I cannot stress that enough, although please do not mistake this tip to tell you to quit your day job entirely. Do not. This involves some tricky time management but with a little discipline you'll be able to squeeze both in.

Exercise. Take a walk. Run a mile or two. Send all those endorphins coursing through your veins. Exercising certainly clears and relaxes your mind and allows for anything to pop up.

Record your dreams. Aren't some of them just the craziest things that your conscious mind would never have thought of? If you've had these dreams before, and I'm sure you have, this only shows you the untapped innovative power you have lying within. So jot down those notes. Those dreams may just create an innovative spark in you.

Find your own style. You can always tell a Van Gogh from a Matisse. You'll know Hemingway wrote something by the choice of words on the paper. So it is the same with you. People will appreciate your innovation more because it is uniquely yours and that no one else would have thought of what you were thinking. That will let people see how valuable an asset you are.

Don't hide behind nifty gadgets or tools. You don't need the most expensive set of paints to produce a masterpiece. The same way with writing. You don't need an expensive fountain pen and really smooth paper for a bestseller. In fact, J.K. Rowling wrote the first book of the Harry Potter Series on bits of tissue. So what if you've got an expensive SLR camera if you're a crappy photographer? Who cares if you've got a blinging laptop if you can't write at all? The artist reduces the number of tools he has as he gets better at his craft: he knows what works and what doesn't.

Nothing will work without passion. What wakes you up in the mornings? What keeps the flame burning? What is the one thing that you'll die if you don't do? Sometimes people with talent are overtaken by the people who want it more. Think of the hare and the tortoise. Ellen Degeneres once said that if you're not doing something that you want to do, then you don't really want to do it. And that's true.

Sometimes you just want something so bad you become virtually unstoppable. And that is passion. Passion will keep you going.

Don't worry about inspiration. You can't force it; inspiration hits when you least expect it to, for those unpredictable yet inevitable moments you should prepare. An idea could strike you on the subway, yet alas, you poor unfortunate soul; you have no sheet of paper to scribble down a thought that could change the world. Avoid these disasters. Have a pen and paper within your arm's reach at all times. If you have nothing, record or type it on your phone.

I hope this article has helped you bring more innovation into your life. Keep in mind that you're doing these things for your own satisfaction and not anybody else's. But soon enough they will notice, and everything should snowball from there.

TPPro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.

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Content: The Secret to Niche Marketing

15/1/2021

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Article writing has become popular. Search engines have changed the way they rank websites and have begun to place a stronger value on good content. Correction: they have become better at filtering out commercial content, sales pitches, and advertising posing as content.

One incredibly good method of achieving a web presence with good content is that of article writing. Why? It provides the content that the search engines are looking for.

It provides meaningful content for the individual searching the web for good information. And It provides an avenue whereby the article writer can be noticed on the web.

Where does niche marketing come in? First of all, lets define niche marketing as marketing that is designed to meet the needs of a small group of individuals (a niche), rather than the mass needs of individuals. For example, a particular type of pet owner, a particular type of web user, or a particular religious faith might be considered niche markets.

For niche markets like these, traditional forms of mass Internet marketing, such as banner ads,

classifieds, and traffic generation programs are not as effective. The mass advertising forms are much more effective, cost-wise, when promoting a product that has wide market appeal.

So what does a niche marketer do? Assuming he has a web presence, and provides a quality product or other solution to the niche customer’s needs, he can become involved in article writing. These articles would be of particular interest to the niche customer. It will contain valuable information that the niche customer cannot find anywhere else. Insights, secrets and valuable tips offered to the reader so that he or she can use them when making decisions on purchasing goods and services or to acquire knowledge on a subject

Sometimes article writers will write generic articles that really don’t provide any real benefit to the reader, thinking that an article is an article. That is simply not true. Think about yourself. When you read an article, if you do not learn something new when you read the article, are you disposed to learning more about the person, company, or products represented by the article writer?

The key to writing articles for a niche market and effectively gaining web presence by doing it, is to write quality. Fill out the article with useful information. Show the reader that you really are an expert in your niche. Give the reader a burning desire to want to hear more of what you have to say about their needs. The only way you can create that burning desire is to give them quality information in the first place.

Good, well-written, articles are the key to niche marketing in today’s Internet marketing environment. Write articles, submit them to the most-used article databases, and watch your website traffic grow.

Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.

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A Successful Niche Matches Your Skills and Knowledge

8/1/2021

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When you’re trying to choose the precise niche that your business will fill, the best strategy is to make sure that you know what you’re doing with the product, so that you’ll feel much more comfortable in your niche and you’ll enjoy what you’re doing. The best successes are always achieved by those who like their work. Therefore, the first step that you can take for defining your own niche is to make a list of all the things that you like to do best.

This may have to do with your current job, a job you used to have, a hobby you enjoy, an art form, a sport, or anything else that you happen to enjoy in life.

drawing of lightbulb with crumpled blue paper on it

Begin by writing down your areas of interest, and then look at each part of that list separately so that you can break it down into more focused sections. To help inspire you in building your list, think about the following questions and get your mind moving. Write down everything at first, not really thinking about whether or not it really has potential. The key to this step is simply to get the ideas flowing and see what you come up with, getting it all down on paper.

You never know; the idea you write down right now might not seem like much, but when you read it over later, it might stir much bigger thoughts.

Would you like to be in this field every day as your job?
Do you already have any skills or knowledge in that category?
What type of person would be interested in the type of product that would come from that category?
Would you enjoy working with your niche market target?

Once you’ve come up with your primary list of interests, use the above questions to go over it and narrow it down to those that have the highest chances of bringing you success. Give yourself a bit of time to mull over those topics that remain, and choose one of them that appeals to you the most.

Use that topic and begin writing down all of the basic things that you would require to learn or obtain in order to achieve success within that category.

Put all of these things into a logical order, and then break them down into smaller parts which are then arranged in their own logical orders.

line of people with magnifying glass on a small group

Once you’re done, you should have a much clearer idea of what you’ll be able to offer your prospective customers, and if you have the ability and motivation to work toward success in that specific category from your original list. To help determine if your successes are likely, go over your current list and ask yourself the following questions:

Do you have any special knowledge about this topic?
Do you have any skills that are related to this topic?
Are you able to come up with a product that would help or please people in some way within this topic?
Is there anything that you can offer on this topic that is outstanding and not already present in today’s marketplace?

Make sure that you’re always writing your ideas down. With all of the thinking and brainstorming you’ll be doing, you’ll be surprised how fleeting ideas are if you don’t get them down on paper. Even if some of them look rather odd when you write them down, when you delve into them, they might have a lot more potential than you first thought.

Once you have some substantial ideas in front of you, consider showing them to your friends and family. Listen carefully to their thoughts and opinions and let them inspire you for further ideas and details. You might be surprised at what the people around you might think of that may never have crossed your mind.

Another great resource is the internet. Do some research around your topic and prospective product(s), finding websites of general interest and potential competition. This will give you some great ideas about what’s out there and an understanding of what people are really looking for. It will help you to better polish your idea or develop a whole new one that you think is better.

Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.

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What Innovation Can Do to Your Life

Content: The Secret to Niche Marketing

A Successful Niche Matches Your Skills and Knowledge

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