Here's a list of quick, rapid-fire tips and strategies to boost your online business:
3. Title Tags
Many search engines overlook most meta-tags, but a lot still recognize the title tag. Include your most important keywords at the beginning of the title, this will increase its prominence. When optimizing the title tag, get straight to the point. Don't include stop words like "to, a, an, as, in". Search Engine Spiders overlook these words and including them really just decreases your keyword weight in the tag.
4. Description Tag
The description-tag is still in use by some search engines. Explain the page's content in one sentence. This tag still shows up in some engines, so try to make the tag read good and catch someone's eyes.
7. Internal Links
Interlink your pages using keyword-rich anchor text. To make it easy and without much sacrifice to the look of your page, you can use bread crumb navigation, like placing a link behind the keywords "SEO Services" if your website delivers digital marketing and repeating the process within the website interlinking relevant areas.
8. IMG Alt Tags
Include descriptive IMG Alt Tags whenever possible. This allows search engines to "read images" and categorize them. Please remember when someone hovers over the image this text will be displayed, so make it readable.
9. Body Area
It's a very good idea when SEO Optimizing a page to include your main keywords at the beginning and end of the body text. Try to include your keywords in this area without sounding robotic. A good SEO Strategy is to break up body text with header tags (H1, H2, H3) as explained above. The body area should contain 300- 1300 words Try to include variations of your main keyword or keyword phrases also. Writing in a natural sounding way is very important.
The first two steps to successfully marketing online and through your website have little to do with online marketing itself. However, it’s critical to complete them before your campaigns begin. These two steps are Setting your Website Objective and Defining Your Online Target Market
“drive more sales”, “get more leads”, “reduce product support demands”, “gain access to new markets”, are a few of the more common responses. We then take a look at their site. It will often focus on who they are, their history, their commitment to customer service; all noble things, and usually all without a strong call to action that matches their now stated objective.
Setting an overall website objective is not easy but the benefits are huge.
Not easy: Real estate on the web is cheap. Add a page, add 100 pages, there is still plenty of room to expand. So it’s easy to quickly develop multiple objectives for your site.
If the objective is to drive more sales, then the Home page must be geared towards that. It will need to highlight and focus on information and calls to action (CTAs) to take web visitors down that path.
Now, this doesn’t mean that you won’t still link to support and careers sections. You just won’t focus on them on your Home and other main section pages.
Get Specific: Now if “Drive more sales.”, is your first-cut objective, you need to get a little deeper, more specific. Will you be closing sales over the internet (a la eCommerce), or are you driving the new prospect to call you or email you? What level of knowledge should the prospect have before they contact you? Should they know the part number or should they just know that your company is the one they need to call?
Thus, your objective may evolve to “Drive qualified prospects to contact us to get detailed information on which of our products best suits them.”
Huge Benefits: Once you’ve set your objective, everything becomes easier. Writing content (often the biggest challenge a company has), becomes clear. The path with which you lead visitors through your website becomes clear (e.g., entice, inform, qualify, call-to-action). Site architecture and layout become clear.
You can now focus your efforts and resources around fulfilling that main objective. The sections that are not directly relevant to your main objective still support that main objective.
Now that you’ve clearly set your website objective, the next step is to know who your target audience is and it may not be who you think.
All these questions and a lot more need to be asked and answered. Initially, you’ll use this information to help with the design of your overall site. You’ll want the proper balance of images to text. You’ll want to set the text level at the appropriate level of detail. You’ll want to write to their probable education level.
Ultimately, the answers will drive the theme of your site. They’ll drive the type of online advertising you’ll use. They’ll drive the design of advertising landing pages. They’ll drive the keyword phrases you’ll target in search engine optimization. They’ll drive your call-to-action.
Now you’re ready to start your marketing. Knowing what you want to accomplish and whom you want to accomplish it with, you’ll be able to structure the right ads, emails, keyword phrase targeting, etc. You’ll be able to focus resources on the proper additional web media (e.g., blogs, podcasts, more web pages, flash demonstrations, etc.).
To paraphrase Winston Churchill, this will be the end of the beginning of your online marketing strategy, and you'll be ready to begin a productive and effective online marketing campaign.
There are a lot of rumors about one-way links, reciprocal links and three-way links on the Internet. Which of these links work best for your business and which links do you need to get higher search engine rankings?
That makes sense because all visitors leave a website sooner or later. You can send your visitors back to search engines or you can send them to affiliate websites that send you traffic in return.
What are three-way links?
Some webmasters believe that reciprocal links don't help web pages to get higher search engine rankings. That's why they invented three way links: Website A links to website B, website B links to website C, website C links to website A.
If a reciprocal link is on a low quality page with links to every Tom, Dick and Harry then it won't count much. However, that's also true if the same page carries a one-way link or a three-way link.
It doesn't matter if a link is one-way, reciprocal or three-way. It does matter if the link is on a related website. Links from high quality websites will help your rankings, and links from garbage sites won't.
If you want to improve your search engine rankings, try to get links from web pages that have something to do with your site. Link building tools can help you to find these sites.
Face it. There are tons of websites out there but few that pull their weight and get results. Effective website design is not easy. If it was, every business that put up a website would realize enormous success. It takes many different skill sets to pull together a killer website.
That being said, here is a list of website design sins for your edification. Consider these deeply and I highly recommend you make sure your website doesn’t commit them.
No means of capturing visitor’s contact information. You are missing a tremendous opportunity to gather prospects who are clearly interested in what you have to offer ñ hence qualified prospects to market to going forward. Do whatever it takes here. Offer what we call an ‘ethical bribe’ in exchange for their contact information.
Website doesn’t give visitors a reason to come back. Unless your website is a one-time sales website, you must keep it chock full of new and great content to keep it producing for you.
The website has no substance, all style. Dovetailing on the previous sin, the focus should be more on adding valuable content as opposed to having flashy animations. Flashy animations may wow your visitors once (if you’re lucky), but great content starts building a relationship or dare I say a dependency on you. Bottom line you’re adding value to your prospects.
These next three sins are absolutely inexcusable and should not require much explanation. Nothing will frustrate your visitor more and detract from your credibility faster.
Poor or inconsistent navigation. Don’t make people think. Make it real easy for visitors to find what they are looking for.
Dead links. This is a credibility killer. Always do what you say you’re going to do. It is amazing what people can read into a dead link, the worst being that you simply don’t care enough about your visitor.
Slow website. I know, it’s hard to believe, but not everyone is using high speed broadband Internet connections yet. A little compassion here goes a long way.
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