Category: Website Performance

Internet Marketing Secrets

16/7/2021

If you are developing a new website, or just want to improve the natural search results of an existing website, there are a few Internet marketing secrets you need to know - especially those that can provide a significant boost to your rankings.

Marketing Experts Start with Google
I have seen various statistics, but one thing is clear, Google is the dominant player of search - commanding approximately 60% of all search engine traffic. Ask any marketing expert where he or she would spend their search engine optimization efforts and they will undoubtedly say "Google". Do what you can to rank well on Google. As a result, you will see results on other search engines as well.

One of the simplest internet marketing secrets you can put into effect immediately is to register your domain name for 3 years. Many individuals who begin a web-based business register for one year only. You must realize, however, that Google is in the business of generating quality results from legitimate businesses. If you're an established business, chances are that your website has been up for more than a year. Google likes to see longevity and commitment. If you plan to be around for some time, register your domain for three years and show Google that you're in business to stay.

Optimize Your Home Page for a Keyword Phrase
You have to use the right keywords if you want your website to appear at the top of any search result list. This can be tricky because most single key words are very competitive. What to do? Another internet marketing secret is to use a keyword phrase, not just a single keyword. Additionally, you want to find a keyword phrase that isn't very competitive but generates a decent level of traffic on a daily and monthly basis. To do so, follow these simple steps:

Visit search tools that show you how many individuals typed in a particular search term for the previous month.
Type in your keyword and notice other keyword suggestions. Select a number of keyword phrases to evaluate. The higher number of people searching for a keyword phrase generally means that it will be harder for you to get top placement for that term. A good number to shoot for, in terms of monthly keyword phrase searches, is about 1000 - 2000 per month.
Go to http://www.google.com and type in the keyword phrase(s) you've selected one at a time. After entering each, notice the total number of results listed in the upper right hand corner after your search. This is the number of web pages that are also associated with this keyword phrase. You want to find the keyword phrase that commands the highest number of monthly searches (step 2 above) and the least number of competitors.

On-Page Optimization
If you are going to rank well for any keyword phrase, you need to effectively manage your on-page optimization. Specifically, your use of H1 and H2 tags, page titles, alt images, bolded text, italicized text, underlined text, and keyword proximity. The internet marketing secret here is to copy your competition and do things slightly better. To do so, type in your keyword phrase in Google and visit the top 5 sites listed individually. Select "view source" in the internet browser window you're using for each site and see what your toughest competition has done.

Have they included the keyword phrase in their page title?
Does the keyword appear in bolded text only once?
Italicized text one? Underlined text only once?
Does the keyword phrase appear in the first 25 words on the page? The last 25 words?

You will need to copy what the best websites for that keyword phrase have done and improve upon it. You don't need a marketing expert to show you how to do what I've just described, simply copy the best and evaluate each point noted. Shape your site to appeal to Google and other key search engines.

Off-Page Optimization
The final Internet Marketing Secret you must learn is the importance of off-page optimization. This refers to the number of links pointing to your site, the PR rank (stands for Google Page Rank) of the sites linking to you, and the Anchor text of the link.

There are some simple things you can do to begin developing an aggressive link campaign for those sites that link to your competitors - for the keyword phrase you've selected.

The best advice I can give you, however, is to research SEO and link building software/websites on the Internet. This will allow you to make the most of your time and target the best sites to improve your link popularity.

Building your link popularity is an arduous task. I've certainly learned over the last few years that your effectiveness in this area is ultimately determined by the tools you use and the effort you exert. Take my word on it, you don't want to build your links manually, you'll never get ahead.

Once you begin developing the links, you'll need to monitor them on an ongoing basis. Keep in mind that you will often have to provide a link on your website to the third party site. Be sure to create a links page where you maintain your link exchanges and monitor it regularly to insure that third party links to your domain still exist. If removed, you should remove your link as well.

The internet marketing secrets shared in this article are essential for improving your search engine results. Take your time and implement each one in a controlled and disciplined manner and you will see your rankings improve.

Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.

0 Comments

Secrets to Evaluating Website Performance

2/4/2021

0 Comments

Define clear and attainable goals
Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

Track visitation
If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual offline promotional activities.

Determine your conversion rate
However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100).

Conversion rate x Sales conversion
If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will become your customer.

However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.

Boost traffic
You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier.

digital marketing icons and woman in background

You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after you have improved your search engine positions, make sure you keep on top of them by regularly monitoring and adjusting your efforts to maintain high positions.

Accessibility
Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it's too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page is quickly accessible.

Copywriting
Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared towards your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.

Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.

0 Comments

Internet Marketing Secrets

Secrets to Evaluating Website Performance

Author

Archives

Categories