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Persistence Is The Best Learning Tool

25/2/2022

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"Opportunity is missed by most people because it is dressed in overalls and looks like work." - Thomas A. Edison

What do these people have in common?  Walt Disney, Winston Churchill, Thomas Edison, Abraham Lincoln, Joanne Rowling (Author of the Harry Potter books), just to name a few.

Well, I'll give you a hint. You might say they all attended the same school. Took some of the same courses, in a manner of speaking.
​Every one of them is famous today, and is considered to be the model of a successful person. However, at times in their lives, and not just during the early years, they had pretty much either failed, or had not achieved anything of note in their lives.

They all attended, in one form or another, the school of hard knocks. But, they learned in that school, and they eventually accumulated enough knowledge, enough common sense, enough experience, enough guts, maybe, to rise to a point where their names have been recorded as a part of history.
backpacker at top of mountain
Oh sure, circumstances played a part. Had not World War II happened along, Winston Churchill would have remained a has-been rather than becoming one of the world's most famous statesmen. Had Abraham Lincoln caught a fatal disease in his youth, we would never have known his name, and how much of our world would be different?
​We have to look at our lives and our circumstances in this light. I AM here now, and I CAN make various choices. One of the choices is to do nothing. One of the choices, however, is to take a stand, give it an old college try, go out swinging...pick your literary cliche.

In the world of network marketing and internet marketing, those with experience and "success" can almost to a person tell story after story of failure, embarrassment, defeat, rejection, and depression. 
woman climbing wall
I've never met a person yet who joined a program and was making appreciable amounts of money in just a few days.  I've HEARD about such things, and I am sure that there are a few who have either had the skill or luck to create a huge network business practically overnight.  However, it doesn't happen to most of us.
​What DOES happen to most of those who sign up for a network marketing program is that while we AREN'T experiencing overnight success, we DO experience failure, embarrassment, defeat, rejection, and depression, not to mention other "...slings and arrows of outrageous fortune." This combination of negative pressures without any offsetting positives (I'm talking about income) in the early stages of a network or internet business causes most of the so-called "failures" and drop-outs in the networking world.
graduation caps
The sad part is that most of these people do not truly become "failures" until they give up. Yes, some will never be successful, but that is true about everything from brain surgery to law to flipping burgers. Some people are just not going to be good at certain things. Some people are going to be in the wrong place at the wrong time almost every time, but that does not mean that they are failures or should be branded as such by themselves or by anyone else.
​Temporary failure, if we can see it that way, is not just a course in the school of hard knocks, it is a coach. Just as a coach may pit a boxer, wrestler, or entire team against a tougher opponent in hopes of teaching them to overcome such opponents, failure gives us the opportunity to learn new skills and to unlearn old, useless skills. Those who continue to grow through this process are the ones who will eventually be labeled "successful".
success
It is necessary to see the obstacles that a new marketer faces as training experiences, not as insurmountable or immovable objects.

The sad part is that so many people recruiting for network marketing programs go out of their way to play up the potential gains of the business while failing to prepare the new player for the difficulties of the game. Many of us who have achieved varying degrees of success in network marketing or internet marketing can tell many of the same stories. We tried all kinds of programs, methods, and techniques. We bought, or bought into, all kinds of books, programs, software, and miscellaneous mumbo-jumbo. We did it because we were ignorant, and perhaps a little greedy, but eventually we learned, and eventually we succeeded.
​I now make a living off the internet, the mystical target, the six-figure-income. However, beside me is a bookcase full of books, on top of my work station are all kinds of software, loaded onto my computer are many programs, tucked into nooks and crannies around the room are folders full of papers. Among all of these are many things that I use to promote and grow my business, but, to tell the truth, I could probably dispose of ninety percent of it and never miss it. 
man celebrating win
I have spent so much time following the wrong paths, and so much money (my term is "accidental tuition") buying things that did little or nothing for me. And yet, I cannot truly regret all that because I never gave up the idea that some day I would succeed, and each "failure" was just another lesson learned. Eventually, all those lessons reached the point where one day my wife looked at me and said, "You know all those ads you used to read to me about making a six-figure-income?"

I replied, "Yes. What about it?"
She said, "You are."

I had graduated from the school of hard knocks, at least for the time being, but I did not graduate because I was brilliant. I graduated because I didn't give up.

Wow! Me and Winston Churchill, Abraham Lincoln.....! Okay, I'll shut up now, but I started with a quote and I'll end with one.

"The greatest pleasure in life is doing what people say you cannot do." - Walter Bagehot

Donovan Baldwin
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TPPro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Successful websites don't set out to sell

29/10/2021

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What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling or are you helping?

Your answer to this question may determine the success of your website. So think carefully.

How we define what a website is all depends on which side of the fence we're on. I suspect that most - if not all - vendors and service providers would say their website is a sales tool. But this is a fundamentally flawed perspective. Adopt this position, and sooner or later you'll pay for it.
​To really understand what a website is for, we need to think about who the Internet serves. It's tempting to think cynically and argue that it serves commercial interests, but that's getting the cart before the horse. The Internet serves buyers and information seekers. That's what most people use it for.

What your visitors are really looking for is a website that helps them. 
laptop, notepad and smartphone on table
A website that helps them buy when they want to buy. Helps them understand when they want to understand. And - most importantly - a website that helps them decide when they want to decide.

If you really want to build trust, credibility, authority, and site loyalty, helping visitors is the way to go. Of course, that's not to say you have to do it for free. We're all in business to make money after all. In fact, the main aim of many of your visitors will be to buy something. But it's important that you focus on them, not on you. For example, your visitors don't want to know what you have to sell. They want to know what they can choose to buy. If your primary focus is sales, your visitors will pick up on it.
To generate revenue from our websites - either directly or indirectly - we need to build them to help our readers. Don't start by asking, 'How can I sell?'  Instead, start by asking 'How can I help?' (Even 'How can I help them buy?' is a step in the right direction.)

We need to build our websites from the ground up to be a form of online help. Think of your website as a cousin of the online help provided by Microsoft Office. (If you think of Microsoft's help as the slow-witted cousin, you're on the right track) 
woman browsing on smartphone
The key to successful online help is to always try to answer one simple question: What does the reader want to know? Do they want reference information or how-to information? Do they want to know how to get started or how to get out of trouble? 

​Sure, when you're writing for a website, the subject material is different, but the question is still the same. What does your reader want to know?

Obviously, the answer to this question will be different for everyone, but there are some common questions you can ask yourself which might help you decide:
  • Who is your audience?
  • What time of day are they most likely to be searching?
  • Are they searching from home or their workplace?
  • Are they the business owner or do they have a boss looking over their shoulder?
  • Are they relaxed or in a hurry?
  • Are they spending their money or someone else's?
  • Are they looking for something which will make their job easier?
  • Or are they looking for something which will make their job possible?
  • Are they trying to solve a problem or avoid a problem?
  • Are they looking for a budget solution or a 'best of breed' solution?
  • Are they looking for something with all the bells and whistles or something which focuses on one thing only?
  • Are they looking to buy immediately (just as soon as they know they've found what they want)?
  • Are they comfortable with internet purchases?
  • Are they the final decision makers or do they need to convince someone else as well?
  • How much do they already know about your subject material?
  • How much do they want to know?
​Whether you do some real research or just make some educated guesses, it's important that you know your visitor very well. Then, and only then, can you help them. And only when you help them will you start to realize the true sales potential of your website.

Happy writing!
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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7 Internet Marketing Mistakes and How To Fix Them

8/10/2021

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Here are seven simple yet POWERFUL ideas for you to reflect on. This will assist you adjust your marketing strategies...which can provide STRONG results on everything you sell.
1. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your website. Include your business history, profile of employees, contact information, etc.

2. You don't make people feel secure when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their email address and all their information will be kept confidential.
marketing meeting
3. You don't tell people to come back and visit. Customers may not purchase the first time they visit your website. The more times they show up, the greater the chance they will buy.
​4. You don't invest in online advertising. Follow the ìFirst impression is the last impressionî rule. Your advertiser is the one who will be marketing from your side even while you are sleeping in a bed or out of vacation! Always go for economical, tested advertiser. 

5. You don't make your ad copy attractive. Your ads are not watchful. The ad does not attract your target audience. You don't list any testimonials or guarantees.
man writing on transparent board
6. You don't make your website appear professional. It should be easy to navigate through. The graphics should be related to your main theme.

7. You don't test and improve your ads before going online. You have to continually test and improve your ad copy to get the highest possible response rate.
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Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Online Marketing - The End Of The Beginning

17/9/2021

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The first two steps to successfully marketing online and through your website have little to do with online marketing itself. However, it’s critical to complete them before your campaigns begin. These two steps are Setting your Website Objective and Defining Your Online Target Market
Setting Your Website Objective:
Whenever a client is looking to drive more traffic to their website or is trying to raise their conversion rates, I always take them back to the beginning and ask them what the objective of their site is. This is always more insightful (and entertaining), when I’m meeting with more than one person from the company.
meeting at café
“drive more sales”, “get more leads”, “reduce product support demands”, “gain access to new markets”, are a few of the more common responses. We then take a look at their site. It will often focus on who they are, their history, their commitment to customer service; all noble things, and usually all without a strong call to action that matches their now stated objective.

Setting an overall website objective is not easy but the benefits are huge.

Not easy: Real estate on the web is cheap. Add a page, add 100 pages, there is still plenty of room to expand. So it’s easy to quickly develop multiple objectives for your site.
Additionally, many people in the company will have different views on what the site objective should be. Human resources wants the Career section to stand out. Customer Service wants the Support area to be highlighted. Sales, of course, wants to highlight Product or Solution areas, and so on. 

If you’re ruling by committee you’ll have a well balanced but underperforming site. The winning play is to have one objective that rules all others. 
webdesign planning
If the objective is to drive more sales, then the Home page must be geared towards that. It will need to highlight and focus on information and calls to action (CTAs) to take web visitors down that path.

Now, this doesn’t mean that you won’t still link to support and careers sections. You just won’t focus on them on your Home and other main section pages.

Get Specific: Now if “Drive more sales.”, is your first-cut objective, you need to get a little deeper, more specific. Will you be closing sales over the internet (a la eCommerce), or are you driving the new prospect to call you or email you? What level of knowledge should the prospect have before they contact you? Should they know the part number or should they just know that your company is the one they need to call?

Thus, your objective may evolve to “Drive qualified prospects to contact us to get detailed information on which of our products best suits them.”
So what made them a qualified prospect? Were they qualified before they came to your site (maybe they were driven to your site from a trade show), or did they get to you through a search engine and know very little about what you do.

Your objective may ultimately evolve to “Visitors should find the information to qualify themselves as good potential prospects and contact us to get detailed information on which of our products best suits them.”
table with notepad, coffee, smartphone and wallet
Huge Benefits: Once you’ve set your objective, everything becomes easier. Writing content (often the biggest challenge a company has), becomes clear. The path with which you lead visitors through your website becomes clear (e.g., entice, inform, qualify, call-to-action). Site architecture and layout become clear.

You can now focus your efforts and resources around fulfilling that main objective. The sections that are not directly relevant to your main objective still support that main objective.

Now that you’ve clearly set your website objective, the next step is to know who your target audience is and it may not be who you think.
Identifying Your Target Audience:
Who do you want visiting your site? Are they researchers or decision makers? Are they likely to “convert” on their first visit? Do they know anything about your company already? If so, how much do they know? Are they internet savvy? Are they over 40 and likely would appreciate larger type. Are they visual. Are they detailed. Are they a “people person” or do they prefer dealing with things or words. Are they likely to be highly educated? Do they like to have lots of options or lots of direction? 
meeting at office
All these questions and a lot more need to be asked and answered. Initially, you’ll use this information to help with the design of your overall site. You’ll want the proper balance of images to text. You’ll want to set the text level at the appropriate level of detail. You’ll want to write to their probable education level.

Ultimately, the answers will drive the theme of your site. They’ll drive the type of online advertising you’ll use. They’ll drive the design of advertising landing pages. They’ll drive the keyword phrases you’ll target in search engine optimization. They’ll drive your call-to-action.

Now you’re ready to start your marketing. Knowing what you want to accomplish and whom you want to accomplish it with, you’ll be able to structure the right ads, emails, keyword phrase targeting, etc. You’ll be able to focus resources on the proper additional web media (e.g., blogs, podcasts, more web pages, flash demonstrations, etc.).
​To paraphrase Winston Churchill, this will be the end of the beginning of your online marketing strategy, and you'll be ready to begin a productive and effective online marketing campaign.
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Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Mix Info Products and Affiliate Marketing for Massive Profits

20/8/2021

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​Believe it or not, finding a product to market is usually the least of your concerns. There are many ways to find a product. You can create your own information product, sell a service, or market other people’s products for a commission. Use your creativity, be persistent and course correct. After some time you will see results coming in.
e-commerce
While providing a service for people is good, it is often the most time-consuming of the three. For example, if you write resumes for people you only get paid if you work. But if you sell an already-made product, such as an information product or an affiliate product, after you are set-up you can set up your website on autopilot and make sales with little work on your part.
Let me be very clear: You will have to work. You must maintain, at an absolute minimum, your advertising. If you do not, your lead generating machine will dry up. 

You may decide to write your own information products. This is not as difficult as it sounds. You know something about something: What do you do for a career? What hobbies do you have? What do you like reading about? Correlate these ideas together, and out comes an ebook, an autoresponder course, or a special report! 
e-book
Your product does not have to be long, especially if it is a specialized product. For example, a well-written 5 page how-to article on grooming your dog could sell for $15-$20 dollars. 

Think about it: People are looking for your information because they do not want to go to the groomer’s (probably because they think it is overpriced). If they normally pay $40 per visit, and they visit once per month, they pay $480 yearly to the groomer.

​On the other hand, if they buy your information, even at $20, you will have saved them $460 (minus the cost of grooming equipment they will have to buy) and quite possibly gain a customer for life. ​
​You may choose, however, to market someone else’s product. This is called "affiliate marketing" and is probably the most popular form of internet marketing. One caveat: Pick your product well, because some products, especially those sold by the "gurus" are in over-saturated markets. 

You can be innovative and combine the two (info product and affiliate marketing). Take the example of the how-to article on bathing and grooming your dog. 
woman reading kindle
You have provided your customer with a very well-written explanation of how they can save money by grooming their dog at home. Even though they have saved money, they still need grooming tools and equipment. 

You can research the various grooming tools, looking for best price and best value, and add one or two pages to your booklet recommending these. Add value to your business by setting yourself up as an affiliate for those products, and recommend your affiliate link in your booklet. Then, when your customers click on the link to buy the grooming tools, you make a commission.
​Congratulations! You just experienced multiple streams of income, as you were paid twice: once on the purchase of your info product, and again on the purchase of the grooming tools you affiliated for. 

This is how to parlay your experiences into multiple streams of income online.
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Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Network, Network, Network!

6/8/2021

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When it comes right down to the topic of how best to grow your online business, there is plenty of conflicting information on the internet. Why? Because everybody wants to make a dollar! Everybody has a program to sell, but few really offer a genuine program that helps YOU sell. What they offer is THEIR formula, not YOUR solution. 'It worked for me', they'll say. So when it doesn't work for you, they expect you to shoulder the blame. 'Well, you didn't do this right', or 'You didn't follow the formula'.  I don't have time for those people. 
people in informal meeting
Here's a fact: You already have the resources you need. You do not need to buy into anybody elseís program.  For that matter, you don't even need to buy into mine.  All you really need to do is remember one simple word, 'network'. Just network. Here are a few ideas to help bring it into focus.
Make Friends, Not Business Partners
This may seem contradictory to what you’ve learned or what you believe, but I’ve found the best people to do business with are the people who have earned my trust, my friends. I do not do business with those who assume I should just trust them. I’m sorry, but they’ve not earned my trust, and my trust cannot be bought. Make friends, and do business with your friends.  
friends toasting
This is one reason why I refuse to throw my website on auto-pilot. I want people to know that there is actually another living, breathing person on the other end, and I want to be accessible to those people who choose to do business with me.
Wish Others Success
When you truly wish others success, you are attracting success. I make it my mantra. ‘I wish you success. I wish you success. I wish you success.’ I truly do wish success to those I choose to do business with, because I choose to do business with those who would wish me the same success. I do business with friends.
people jumping in sunset
Then, help your friends succeed. Trade banners, trade links, and really get into the business of promoting each other. Contribute to each otherís newsletter.  Do what's right and good for both, and don’t be afraid to take chances. Try something new.
Search For New Opportunities
Look for additional streams of revenue. Find opportunities that do not take you away from your business, but enhance your business. Affiliate programs, drop ship programs, joint ventures, and even MLMs can provide that stream of revenue. But at the same time, be aware. Be careful. But be willing to follow your instincts.  
bulletin board with post-its
Just remember to make friends, not business partners.
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Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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The Six Stages of Evolution

30/7/2021

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There are those people who come to the web with a solid business plan, a large amount of investment capital, and a precise strategy for how they are going to leverage the internet and exploit the incredible revenue potential of the cyber-age. Then there are the rest of us.

Millions of people have arrived on the internet with the notion of making their fortunes, and millions more will arrive in the next years. 
smartphone and social media icons
These hopeful masses hail from the full spectrum of financial status, from six-figure earners to minimum wage employees. Likewise, the newbie-networker can be an individual with an extensive background in traditional business, or a high school graduate with no clue about the dynamics of commerce and marketing.

I've observed an interesting progression among marketers who came onto the scene without a road map, and with little idea of how the microcosmos of internet marketing worked. Or maybe I've just watched my own journey, and it makes me feel better to assume others have shared my experience.

Either way. Indulge me in a few more paragraphs, if you will, as I lay out what I like to think of as the evolution of an internet marketer.
Stage One: Easy Money... Not!
Right out of the gate, most people seem to think the internet "levels the playing field", or allows anyone with fingers and a keyboard to generate staggering riches with just a few hours of busy work each week. It usually takes a couple of months for this bubble to pop, but when it finally does, the majority of newbies don't survive the event.
man on sofa working on laptop
However, when that dark day of realization comes, and it looms evident that one must work this business if he/she hopes to see any results, the strong of the networking gene pool sprout their working legs and move beyond the fog of delusion. Supremely confident in the knowledge they have surpassed those lazy sluggards who squeeled and fled at the suggestion of buckling down and putting some hard work in, the survivors of Stage One move onward and upward, where surely they will be rewarded for their tenacity.
Stage Two: Hard Work Doesn't Pay Server Fees
At Stage Two, our post primordial networkers are laboring tirelessly through the deep thickets of website construction, traffic-generation, email-list-building, and all manner of grueling and structured tedium. Their behinds sore from being glued to a worn-out office chair, and their eyes bloodshot and bleary from the all night clicking sessions, they push on day after day, certain of their forthcoming vindication.
people in coffee shop working in laptop
But they still aren't making any freakin' money. What's more, they are starting to see past the free web hosts, free classified ads, and free trial memberships. All the good stuff seems to cost money, but our Stage Twoers had hoped to put off any kind of monetary investment until they could create at least some kind of income to offset such expenditures.

And so another enormous batch of inferior networkers dies out. The thought of putting some cash into their web-business was more than their fragile little hearts could bear.

But, as always, those more suited to the challenge live on. With a deep breath and a good look at their monthly budgets, the survivors of Stage Two determine they will invest as much money as needed to keep their operations afloat until they are able to become self-funding marketers.
Stage Three: Throwing Money at it Doesn't Work Either
Enter the golden age of upgrades and paid memberships. Five bucks a month for this. Ten bucks a month for that. Anything with a Paypal button is fair game.

No longer clueless newbies who think this can be done for free, our marketers are in full stride. 
table with smartphones, sheets of paper, post-it and glass
Buying every ebook that comes down the pipe, upgrading into programs they login to once a month, and hitting every buy now button they can find, they cruise through cyberspace on a mission to buy their way right to the top. "I'm not afraid to spend money on *my* business." they tout.

Lots and lots of money goes out. Considerably less revenue comes back in.

Inevitably, the moment arrives when those who have made it to Stage Three see the folly of their current direction. Maybe it's when the credit card bill comes, or perhaps it happens when they are balancing the checkbook.

Once again, the brutal process of selection strikes down those without a heart for further trials. Uncountable numbers of washed-up, would-be internet marketers sink beneath the sludge of this stage.

And once again, that fraction of the whole with the guts and gumption to keep going grows stronger than ever before. More than a regimen of hard work and a willingness to invest money is needed here, they resolve. On the verge of a real breakthrough (they can feel it in their bones now), those who have thus far refused to fall decide a well devised plan for all future endeavors is in order.
Stage Four: Plan to Fail, Fail to Plan, and All that Other Crap
Plans are drawn up to cover every possible aspect of the game from here on out. A strict but healthy budget is imposed. Daily tasking is fine tuned for maximum effectiveness. Projections are made prior to each ad campaign, and results are measured afterwards. Tracking, testing, brain-storming, and constant attention to the hows and what-ifs become paramount.
team meeting around laptop
This carries on for some time. Until another moment of clarity is reached.

A question is posed...
"Is all of this work really worth the small amount of money I am generating?"

Or, more often...
"How is it that I'm still not making any @#$%! money?!"

This stage progresses rapidly into the next. Many specimens are lost in the transition, but due to the great speed with which Stage Four becomes Stage Five, a surprising number of marketers make the jump.
Stage Five: "What the Hell am I Doing Here?"
Here's where it gets ugly. Stage five is more of a bitter quagmire than part of the evolutionary journey.

Typical phenomena exhibited by specimens at this stage include verbal outbursts like:

"Lousy bunch of @#$%! stinkin' #$@%!!! I can't believe I've wasted three @#$#*& years of my @#$%$# life with this bunch of @!!#$% silly @#$%#@!!!, and still don't have @#$%## to show for it!"
team meeting with social icons in foreground
As you might readily imagine, droves and droves of networkers die out over the course of this stage.

But those who are able to survive this particularly crucial stretch of development will find the arduous journey has paid off. For in the breathless, weary aftermath of their well-earned tantrums, an epiphany is born.
Stage Six: Cold Hard Facts
For the love of cheese fries, this is a business like any other. Hard work, monetary investment, and sound planning are required, but all of these combined are not enough to put you into profit.

You have to know what works, and you have to understand to some extent why it works. Real knowledge of the market, the methods, and the meaning behind the apparent madness is what makes the difference between a person who works their butt off for nothing, and a person who makes a big, sweaty fortune with the same or less effort.
bearded man typing on laptop
Nobody cares how much money we invest, or how many hours we spend each day in front of our computer. Competition is fierce, expectations are high, and the only thing that matters is whether or not we can penetrate, deliver, and get the sale.

This is a pretty far cry from what most of us want to hear. But lessons that are worth learning usually have a bitter taste.

Seek out people who are successful in this field, and find out what they are doing. Watch them. Ask them questions. Take notes. Absorb as much knowledge as you can, then put that knowledge into practice.
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Internet Marketing Tactics - The Ultimate Guide

23/7/2021

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​Companies selling goods and services over the Internet need to employ web based marketing tactics that serve to draw traffic to their website, improve visitors-to-buyers ratios and increase the amount each buyer spends. The use of the web as a marketing tool is a challenge because Internet users are now much more mission oriented in their web behavior and are less inclined to surf or allow themselves to be enticed into entering a web path that deviates from their intended destination.
man working on desktop
​The effectiveness of an online marketing program is dependent on the extent to which it succeeds in reaching the intended target audience at a time when the marketing message is relevant to the target. Initially it was believed that the web, with its data mining capabilities, would open up dramatic new opportunities to marketers, but the initial enthusiasm has proven exaggerated, largely because marketers were unclear in how they defined relevant and bombarded consumers with automated marketing messages that proved to have little genuine relevance to the site visitor.
​The lesson to be learned from the initial shortcomings of online marketing is that people cannot be fooled into believing something is relevant just because a banner advertisement or window pops up on their computer screen. Nor can we, as professional online marketers, assume that relevancy is determined by the immediate activity of the web user. Not everyone searching for a site on telecommunications wants to buy a book on the topic. True, they might have a greater interest than someone who never visits a telecommunications website, but that is not the same as relevancy.
newsletter reach out spread sheet
The real way to guarantee relevancy is to allow the user to determine what is relevant to him or her at any given moment. It's true that this is being done to some extent by having a presence where relevancy might occur. Still, the challenge for online marketers is to create new tactics or new twists on existing tactics that will serve the interests of online marketers by serving the needs of online buyers.
​
Search engines allow online users to declare relevancy by electing the topics to which they wish to be directed. Registering your site with search engines will help drive traffic to your site. Effective registration is a three-phase process. You need to (1) be identified by the search engines, (2) be placed relatively close to the top of the search list, and (3) get selected by the searcher. 
​Hints for effective use of search engines include:
  • Don't wait for the search engine crawlers to find you. Submit the URLs you want listed to the search engines. You'll need to be patient though. The birthrate of new websites is such that it could take a few weeks before your site gets listed. But if you put in the time and work correctly soon enough the website will be crawled and your quest to the top of the rankings has started.
tablet on table
  • Keep resubmitting your URL. Even the best search engines only feature about 10% of the web pages out there. With more than a billion pages on the web the task is overwhelming and getting more so every day. Still, the huge number of new web pages means that the search engines often have to remove existing pages in order to accommodate new ones. By resubmitting on a regular basis you will insure that even if you were bumped, you're back on.

  • Choose your search engines. Insofar as you do not want to make site submission a full time occupation, it is wise to select which search engines are most important for your company. In most cases you will elect to submit to the larger, more active engines, but if, for example, you are in a specialized category, you may want to register with an engine dedicated to your sector as well.

  • Use titles and meta tags. Search engines will rank titles and meta descriptions highly, so this will help you get placed more prominently in search results. Also, your title and description will most likely be used by the search engine in the search results, so make certain what you write is what you want the search results to show. 
Here are a number of online marketing tactics you can employ on your website:
Personalize It - you can create a personal and ongoing relationship with your customers through the use of personalization. By providing your customers with a registration option that comes with a variety of convenience-oriented benefits, you will be able to identify users as they login and offer unique and targeted experiences.
laptop on table with floating profile icons
You can then use the knowledge of their presence to welcome them and offer a level of personalized assistance. This will allow the consumer the chance to indicate their relevancy as they enter your website, giving you the chance to work on suggested products and impulse buys.

Merchandise - traditional retailers use a variety of physical elements to promote the sale of goods in their stores. Some of these include scent machines, music, lighting and shelf placement. Your online entity needs to merchandise its goods without the benefit of these subliminal influences. It is therefore essential that you present your products in an orderly and logical manner. Make sure to incorporate sophisticated search engines that provide the consumer with the ability to search regardless of their perspective of the product. Also, when presenting merchandise it is best to offer a photo, as well as in-depth product specifications. Some sites also offer consumer reviews and product of the day. Both of these are effective and useful merchandising strategies.

Have Good Web Architecture - when designing the architecture of your site, keep in mind the consumer experience and strive to construct a site that provides the greatest possible levels of convenience, information and comfort. The way products are presented is only part of the puzzle. You must also pay attention to the user path, the check-out and payment process, and the placement of special offers. You are aiming to create a gratifying and enjoyable consumer experience. Design your website to deliver.

Use e-mail - mail can serve as a valuable marketing tool provided you structure your messages well and avoid engaging in spam. Use your e-mail campaign to develop a relationship with your shoppers, allowing them access to special offers and updates about new product offerings.

Practice Loyalty Marketing - loyalty marketing is valuable because it creates a bond between you and your customers and gives them an incentive to come back and buy from your website again. Some loyalty programs allow buyers to earn points that can be redeemed at a variety of network-affiliated websites. Other programs allow points to be converted to cash. You also have the option of developing your own incentive loyalty program, although Tudog does not recommend this unless you are prepared to provide extremely attractive rewards. There is a consumer perception of added value in programs that allow for redemption through multiple sites or as cash. The important thing to keep in mind is that loyalty programs show customers that you appreciate their business and they in turn reward you with repeat purchases.
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Develop an Affiliate Network - affiliates serve your site by creating points-of-awareness at various websites of similar or related interests. They can serve to create credibility through association that can lend exposure to your affiliate efforts.
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Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Earn 5-Figure Income every Month through Internet Affiliate Marketing Program

9/7/2021

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When you go surfing the Internet, you probably have noticed that every website that you visit contains several advertisements and some external links directing to other sites. You will also notice that these advertisements are just attractive enough to convince you to click these advertisements and links and see what is beyond that attractive ad and link.
Affiliate marketing
​Once you have clicked ads and links posted to a site, its owner is already making money out of your generous clicks. They are now among the thousands of individuals who are called the great affiliate marketers. 

​The name of their game is Internet affiliate marketing program, and they are making tens to hundreds of dollars per month. Moreover, there are affiliate marketers who are making a full-time living out of Internet marketing and they are generating a 5-figure income every month.
​Such a figure is quite unbelievable, but it is the reality of affiliate program. You have the power of earning thousands of dollars each month even if you do not have your own products to sell. All you have to do is to promote the products or services of other affiliates. You are dictating the flow of money that you want and at the same time freeing yourself of worries about customer’s issues, refunds, shipping, and other sales-related aspects.
social media mobile marketing
Just attract potential buyers to your website and redirect them to the affiliate link. Once they have purchased the products or services you have endorsed, you will be able to receive commissions from every sale that you have made. You will be paid depending on the percentage agreed upon on the affiliate contract. Basically, the commission that you will receive varies from 10 to 75 percent. 

For instance, you are selling a certain product that is worth $67 and the affiliate commission is set at 60 percent. It means that you will get paid $40.20 for every sale that you make from that product. Remember that it is just on a single product alone. 

Earning money through affiliate programs is quite simple, considering the fact that you do not have to create the best-selling product, compose the best sales letter to potential buyers, provide after-sales support to customers, handle concerns and problems, and others.
​When you sign up for an affiliate program, you will be provided with a special affiliate link with a unique code that will identify if the click on the link comes from your affiliate link. You can just copy and paste the code to your web pages, and the promotion will depend on you whether you will promote it through sending email newsletters, online forums, or on your website. 

However, despite the simplicity in earning through Internet affiliate marketing program, the main concern here is how to be successful in your chosen affiliate program. 
email marketing
What you need here is real people who will patronize the affiliate products or services you are endorsing. Once you have failed to draw more people to the assigned affiliate link, your dream of earning a huge 5-figure income in an affiliate program will remain to be a dream forever. 

To succeed in affiliate programs, you must be aware of the use of affiliate marketing tools. There are several tools you can use and some affiliate companies you are working with will offer some of these tools. You may use attractive webpage banners or online advertisements. These tools will help you achieve success in joining affiliate programs, so do not ever forget them in your priorities.
​Remember that your main target here is to drive heavy web traffic towards to your site that will click on the affiliate link provided in your web pages. Promotional tools such as free article directories and writing weblogs are just a few of the latest additions in promoting affiliate sites. Provide initial yet useful information about the products or services you are endorsing for sale, and use the power of words to attract them to visit your affiliate link. This way, you will be able to attract more potential buyers to your site and possibly give you the commission you are longing for. 
woman, money, laptop icon
Be one of thousands of affiliate marketers who have earned more than what you can expect by maximizing your ability and using effective strategies in your Internet affiliate marketing program.
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Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Internet Marketing, The Vicious Cycle and A Way Out

11/6/2021

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Here's a question that I hear more than any other in the internet marketing world: 'What is the quickest way to start generating a profit?'

The biggest piece of advice... FOCUS!!

There are a TON of different ways to make money online but whatever you decide to pursue you've got to focus all your energy on it.
camera lens pointing to landscape
1) You start signing up for everyone's email list to "learn for free"

2) You start seeing what everyone is doing and you think to yourself... "I should do that"

3) You finally get the courage to start pursuing something but you start pursuing everything. You go in all different directions and only make a half-assed effort one way or the other.
​

4) Because you didn't experience "ultimate success" the first go around, you start buying products and information on IM.
5) Well unfortunately that takes you in 50 different directions because although the advice from most of the big named gurus is good, they all have a different approach.

6) Then you spend some more money following another strategy that you heard about or you buy some resell/private label/public domain materials hoping that just through the nature of putting it up on the web, sales will start coming in.
woman on laptop anxious
7) Because sales aren't pouring in, you decide to buy some traffic from Google Adwords.

8) After your Google Adwords account gets run up and you've blown a whack of cash AND still don't have that many sales you start to get a bitter taste in your mouth about IM.

9) Then it hits you... I'm all over the place and don't have a plan at all.
This story repeats itself time and time again.

I'll never forget the moment when a well known internet marketer shared an ENORMOUS tip that this year has helped many people make thousands of dollars.

To make this work, you first need to close your mind mapping software with those "million dollar ideas".
​It may seem confusing but let me put some sense into it:
1) Figure out "how" you want to make money online. Do you want to create and sell your own products? Do you want to make money with Adsense? Do you want to do affiliate marketing? Do you want to buy and sell on eBay?

2) Think through the process of what you want to do. What's the first thing that needs to happen? The second one? The third?
work table with monitor, notepad, pens and papers
Create a flow chart to help you clearly understand the "steps" in the process. Then focus on each step and either master them yourself or find reliable outsourcing partners who can take care of certain "steps" for you.

3) Start taking consistent action!!
This is where most people drop the ball. They jump in too quick, lose some money and get out. It takes consistent action of doing the same things over and over. Build momentum over time.

4) Focus on who you like learning from.
In the beginning, when you narrow down who you learn from the process becomes clear a lot more quickly. Zero in on two people first and then slowly (very slowly) branch off once you have a grip on where you are heading and have implemented what you've learned.
Follow this earlier and your life will be a heck of a lot easier!
Here's to your 'early days' being more lucrative!
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Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Could You Succeed With A Home Business?

12/2/2021

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Virtually anybody can succeed with their very own successful home business, and yet the majority fail with their home business.
Why?...Three main reasons why people fail.
1. Not really getting started.
Lots of people sign up for some program or another and think that is all there is to it, and that the money will come rolling in, wrong! As with anything getting started, it's the hardest part requiring planning and organisation, get this right and the momentum you create will then push your business forward in leaps and bounds. Any reputable program will have all the information you require to get your home business off to a flying start.
Man looking at board with papers
never give up
2. Half hearted approach.
Many people fall into this category. Oh well I gave i ago, but it did not work out for me, I didn't really expect it to, these people are just looking for an excuse to fail. This is an attitude that we acquire as we grow up as a child, failure was not part of your vocabulary. For example learning to ride a bicycle, no doubt you probably fell off more than once, it hurt, but it did not stop you, you would get back on it until you mastered the skill. 
Same with your home business, you will have falls, it is all part of the learning curve, you will learn more from these slight setbacks than from your successes enabling you and your business skills to develop.
3. Belief
This is probably the most common category, this is also the biggest difference between successful people and the vast majority of people, no matter what walk of life they come from, everybody has dreams and ideas, the difference between somebody successful, and the vast majority of people, is that successful people have the belief and conviction to make their ideas happen doing whatever is needed to fulfil their dreams, if you do 
woman giving thumbs up
not really believe in your home business how will you convince anybody else too. Believe in your business and other people will as well, believe, and your business will thrive.
start sign
Getting started
This can seem a pretty daunting task, and this is where most people fail, but don`t worry, even if you know absolutely nothing about home businesses, as stated earlier all reputable programs will supply you with all the help, information and support that you will require, to ensure that your business is a success.
Motivation
What motivates somebody to start their own home business, desires, pleasure. Millions dream of the benefits of owning a successful business, financial Independence for one and with that comes personal freedom. Figures out there indicate that on an average day, six million residents in America alone search for home business opportunities, but desires and dreams of a better lifestyle are not always enough to motivate somebody into action. The biggest motivator of all is often pain, losing one's source of income, or a reduction in income for whatever reason. The emotional pain that comes with trying to exist on a reduced income level has motivated thousands of people into starting their own successful home businesses. Don't let pain be your motivator, instead let your desires and goals motivate you and your business, allowing you and your family to live the lifestyle you deserve and dream about.
In Conclusion
Once you have made the decision to start your own home business, just keep focused on what motivated you to start your home business in the first place, this will provide the drive required to push your home business forward. A final thought, what if you were to take the action required today? What might your lifestyle be like in a year's time?
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Come on, I want a step by step website success plan.

5/2/2021

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Step by step, that's the way to go to have yourself a successful website in one year.

If you think a year is too long then I'm afraid you will be discouraged most of the time while marketing online because it will, unless your the real McCoy internet "Guru" in which case please contact me and let's make boatloads of cash.

If you're serious and are willing to walk the talk, let's begin.
woman holding sign
Keyword research for your site is a must. Find and use some kind of keyword research tool to select the perfect keyword phrases for your site and to also check what phrases your competitors are using.

You will want to get a domain name that is no more than two words and that is relevant to your content. If you are selling rubber baby buggy bumpers then you might try "safebaby.com" or babybumper.com. You need to create your brand and your domain is where your brand begins.

After choosing your great new name and having found as many relevant keyword phrases for your niche, then take the plunge and get it hosted somewhere. I love godaddy and have used them for years, but you may not. Just get it out there in front of new eyeballs at your host of choice.
laptop, notepad, pen, phone and coffee on table
It does not have to be a huge site to begin with. You should put up at least an "about me" section stating who you are and what you do and what your going to do and when, and then make sure that the major search engines have a chance to let their spiders crawl it and chew on it for an appetizer.

Note: A pet peeve of mine when consulting newbies is that they want to be "finished" with their site, their Whole site, before submitting anything. 
Your Site Won't EVER be finished. Don't let getting ready to get ready to get ready doom you from the start, just jump in the waters fine.

I don't buy the saying "knowledge is power" but I would if it said knowledge combined with action is power.

Anyway, on to the next step.

Bring on the main course for those hungry little spiders with 20 to 30 pages of really relevant content containing all of your relevant keyword phrases for each page. The spiders will be happy and you will have given them a good reason to pay you back with good search results.

You may want to stay away from slam bam graphics and flash in your site design. It is easier to keep your visitors on your site if it is simple and easy to navigate. If they wanted entertainment they would be watching TV.
Optimize your site as much as possible so that it is quick to load even for the dial up visitors, yes there are still plenty of them out there.

Do a quick search for "usability" for tips on not violating website design characteristics.

Make sure to put your keyword phrases in your title and headers and in your content. If it's baby bumpers then your writing will be about baby bumpers. In other words, you write about your keywords, you don't just stick them somewhere.
woman and icon maze
Keep the navigation the same on all pages ie.. graphical interfaces on the left or top with a text version at the bottom.​

Don't let that visitor slip away too quickly by grabbing their attention with bold headers because when they first visit your page they're just scanning or window shopping, not reading.

Build a site map that links to your pages and stick it in a text link at the bottom of your pages.

Remember I said your site is never finished and now that you have built the foundation for your business, it's time to add some goodies. Write a new content page every two to three days, say around 200-500 words to keep visitors coming back for your words of wisdom.

DON'T use tricks such as keyword stuffing and doorway pages leading to useless garbage, it will cost you in the end.
man checking website on laptop
Find out who is linking to your competitors by using Google's link service ie...type in "link:http://www.competitorsdomain.com" and you will see who is linking to them. Contact them and get them to link to you too.

Submit your site to 4 or 5 directories that are suited to your niche and local directories such as the yellow pages.
You need a blog to get to know some of the millions of wonderful people (buyers) out there and to show that you're a human being that they can trust. post at least once per week.

Stay away from reciprocal links and link farms, but do submit your site to appropriate webmasters and ask them to link to you because it will benefit them in some way.

Track your visitors. track your sales. track your links, track your tracks, and if you don't know where you're at, you sure won't know how to get where you're going.​

Pay per click sites such as google adwords work to keep your brand out there, and are a good investment in your business. You did know that there would be some overhead, right? Good then, I'm not writing to someone in la-la land.

Keep up to date on new trends and write an article once a week and submit it to as many article directories as possible.

Study your traffic patterns after 60 to 90 days so you can determine how best to guide them through your site and also check the search engines and directories that you submitted too and resubmit if your not found.

Press releases are great for new products or service announcements and for new content, why not offer RSS feeds to your visitors?

If you do these things consistently and persistently and keep your content fresh, you will almost be guaranteed to have a successful website this time next year.
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Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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A Successful Niche Matches Your Skills and Knowledge

8/1/2021

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​When you’re trying to choose the precise niche that your business will fill, the best strategy is to make sure that you know what you’re doing with the product, so that you’ll feel much more comfortable in your niche and you’ll enjoy what you’re doing. The best successes are always achieved by those who like their work. Therefore, the first step that you can take for defining your own niche is to make a list of all the things that you like to do best. 
man looking at board with many papers
This may have to do with your current job, a job you used to have, a hobby you enjoy, an art form, a sport, or anything else that you happen to enjoy in life.
drawing of lightbulb with crumpled blue paper on it
Begin by writing down your areas of interest, and then look at each part of that list separately so that you can break it down into more focused sections. To help inspire you in building your list, think about the following questions and get your mind moving.  Write down everything at first, not really thinking about whether or not it really has potential. The key to this step is simply to get the ideas flowing and see what you come up with, getting it all down on paper. 
You never know; the idea you write down right now might not seem like much, but when you read it over later, it might stir much bigger thoughts.
  • Would you like to be in this field every day as your job? 
  • Do you already have any skills or knowledge in that category? 
  • What type of person would be interested in the type of product that would come from that category? 
  • Would you enjoy working with your niche market target?
​Once you’ve come up with your primary list of interests, use the above questions to go over it and narrow it down to those that have the highest chances of bringing you success. Give yourself a bit of time to mull over those topics that remain, and choose one of them that appeals to you the most.

Use that topic and begin writing down all of the basic things that you would require to learn or obtain in order to achieve success within that category. 
darts stuck in dartboard
Put all of these things into a logical order, and then break them down into smaller parts which are then arranged in their own logical orders.
line of people with magnifying glass on a small group
​Once you’re done, you should have a much clearer idea of what you’ll be able to offer your prospective customers, and if you have the ability and motivation to work toward success in that specific category from your original list. To help determine if your successes are likely, go over your current list and ask yourself the following questions:
  • Do you have any special knowledge about this topic? 
  • Do you have any skills that are related to this topic? 
  • Are you able to come up with a product that would help or please people in some way within this topic? 
  • Is there anything that you can offer on this topic that is outstanding and not already present in today’s marketplace?
​Make sure that you’re always writing your ideas down. With all of the thinking and brainstorming you’ll be doing, you’ll be surprised how fleeting ideas are if you don’t get them down on paper. Even if some of them look rather odd when you write them down, when you delve into them, they might have a lot more potential than you first thought.
SWOT matrix
Once you have some substantial ideas in front of you, consider showing them to your friends and family. Listen carefully to their thoughts and opinions and let them inspire you for further ideas and details. You might be surprised at what the people around you might think of that may never have crossed your mind.

Another great resource is the internet. Do some research around your topic and prospective product(s), finding websites of general interest and potential competition. This will give you some great ideas about what’s out there and an understanding of what people are really looking for. It will help you to better polish your idea or develop a whole new one that you think is better.
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Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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7 Levels of Internet Marketers - What kind of Internet marketer do you want to be?

26/12/2020

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​If you want to jump-start your life and your business, you have to know what type of Internet Marketer you are.

True financial success only comes to those that master this concept. So ask yourself, "Do you know what kind of Internet marketer you are"?

Have your marketing experiences on the internet been positive, negative or mixed?
success tree
As you read through the seven levels of marketers provided below, I want you to know that successful marketers have been at almost every single one of them. It was only as their knowledge and experience increased that they were able to upgrade to the level where they are at today.

At some point while reading the descriptions of each level, you will probably recognize where you or other people you know are.

I recommend while reading you write down where you currently are as you discover your level, to help improve your awareness of your current strategy. This will also help you realize where you need to go.

Here are the seven levels of Internet marketers.
couch potatoes
Level 1 - The Mooches

"Mooches" are people at the very bottom level of marketing. They're clueless and sit around wasting their time. Most are completely ignorant of the moneymaking opportunities available on the Web. These people spend their time whining about their financial status without taking the time to evaluate what they need to do to get ahead.
Most Mooches don't have a clue about Internet marketing. If you ask them what the Internet is for, they'll say, "to chat" or "to e-mail friends" or even better, "to watch porn". You know, something useless.
 ​Level 2 - The Wanna-Be

"Wanna-Bes" have ambition, but not enough. They wander around in the dark looking under stones for a magic treasure box. They want to make money, but don't have a clue how. They get sucked into ridiculous scams and waste their money on garbage ideas that won't get them anywhere. They need to get smart quick about where they need to go to turn their life around.
mouse trap with chocolate
Most Wanna-Be marketers have heard of the Internet and know people who make money on the Net, so they are easily excited about opportunities. Unfortunately they spend most of their money on MLM and other moneymaking scams rather than chasing real opportunities.
pantomime artist enacting suprise
Level 3 - The Pretend To Be

The "Pretend To Be" is living a lie. They pretend to work hard, to do what it takes to get where they need to be. But they don't actually DO anything. Most are perfectionists, worried about getting it right the first time. They don't realize just how much they can learn even by making a few mistakes.
Most Pretenders are waiting for the perfect time to start a new business. They don't realize the perfect time is NOW. They talk talk talk about starting an Internet business but lack the guts necessary to DO IT. Many have successful offline businesses and spend lots of their hard earned money attending seminars and buying e-books about Internet marketing.

A good example of a Pretender is a successful overworked doctor who spends $20,000 on info-products but doesn't develop a website. The Pretender doesn't understand a key principle of this industry: You don't have to get it right the first time, you just have to get started.
Level 4 - The Newbie

The "Newbie" is on their way to the fast track, they just lack experience. They have the desire to learn and grow, and may have the skill and talent necessary. They jump into opportunities with all the freshness one would expect of an eager beaver in the industry. They have done some homework, but lack the technical know-how to get where they need to be.
woman working on laptop on the floor
There is hope for the Newbie. They feel excited and probably have read a few books about Internet marketing. Unlike Pretenders, they are willing to invest a lot of time in themselves. They buy resale rights, reprint rights, licenses of many products, but lack the know-how about how to market them.
man working on dual screen desktop
Level 5 - The Marketer

The "Marketer" is well on their way to victory. They are making some money. They are strong marketers. They still lack the ambition necessary however to get off their butt and do what they need to do to truly realize victory.

Most Marketers have a website or a moneymaker but don't have a business. They possess a strong 
understanding of marketing, copywriting and traffic generation and have a clear sense of what their audience is looking for. They are often leaders within their niche and make good money.

They enjoy a comfortable living. The problem is they are sitting on their "ass-ets" and thinking what they have accomplished so far is all they can do. They fail to realize there is more opportunity available if they are willing to put in a little extra effort.
​Level 6 - The Master

The "Master" is a smart marketing agent. They are making good money, and can teach others how to do the same. Most are visionaries, charismatic leaders who have a good handle on everything they need to succeed. They'll fail only if they stop thinking about what more they can do. There is always more success just around the corner, if only one takes the time to look.
chess game
Master marketers are millionaires, or at least making 6 figures a year. They are leaders in their industry. They are well versed in direct response marketing and can teach others. They have a vast amount of knowledge both online and offline and have experience working in different businesses.

Most have experience working with adversity. They are high performance people who make great mentors. Most understand traffic conversion and traffic generation.

The Master marketer can get into any niche and make money, even if they don't have any affinity or experience working with a niche.

They recognize the Internet is nothing more than a medium they can use to make money. They integrate online and offline marketing. They possess a solid understanding of copywriting, testing and tracking. They build a team of experts around them and delegate responsibility to talented people.
gold bars
Level 7 - The Entrepreneur

This is where everyone should aspire to be. The Entrepreneur has already achieved true victory. They are the models that others try to mimic and follow. If you ask me, your goals should be no less than achieving "The Entrepreneur " statue.

These are the multi-millionaires, the master sales people and the master marketers. They have a strong team of talented people with different expertise surrounding them.
These are the people taking their companies public. They are raising capital and selling it to the public, to shareholders, but not to customers.

They have an exit strategy in place before starting something new. They recognize the purpose of a business is to sell it or put it on autopilot so they can enjoy their lives to the fullest. This is where you want to be.

Example: ebay.com, google.com, yahoo.com, etc.
​So now I ask you, Which one are you? Which one do you want to be? The people you know, which level are they at? Are they realizing their dreams? Why or why not?

You have to ask questions, have a firm understanding of where you are NOW and where you WANT to be soon if you want to succeed. Don't just charge ahead blindly, but don't sit on your ass either.

If you want to succeed, take charge of your life and your financial future. Find out where you are, and what steps you need to take to be where you want to be.
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Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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6 Internet Marketing Myths

18/12/2020

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Every day thousands of people go online to make money but most of them fail miserably because they either truly believe one of the 6 Internet Marketing Myths or or all of them. You can read them below and discover the grain of salt in all of them. 
Myth #1: Internet Marketing is EASY 
This is probably the biggest myth of all, and let me tell you Internet marketing is hard, takes time, effort not mention money and anyone who suggests otherwise is trying to sell you a bunch of horse hockey. Granted that it's comparatively easier to brick and mortar in that there's no inventory to carry, no shipping of goods no sales staff and virtually no overhead, but a lot of work is still involved. 
woman working on laptop in cafe
laptops trading money for a purchase
Myth #2: ANYONE Can Make Money Online 
Folks, this is simply not true. Unless someone gets off their lazy boy recliner and download/read everything they can about internet marketing, and put an action plan in motion, they will never make a dime on the internet. DO NOTHING, MAKE NOTHING. 
Myth #3: You Can "GET RICH QUICK" On the Net! 
This is the trap that a lot of newbie internet marketers fall into, why? Because scammers make it sound so easy and let me tell you, chasing "get rich quick scheme" is a WASTE OF TIME!, money and energy. It just won't happen overnight. Instead do some research and find out what people really want and need then give it to them. Work with products/services that fill a gap or solve a problem and you'll increase your chances of success.
bundle of dollars
budget and tool holding coins
Myth #4: It's FREE to Do Business Online 
This is one of my favorite myths because people actually believe it and it’s just not true. Compared to opening your first coffee shop or gift shop, internet business start-up expenses and maintenance cost are pretty low. Once you have your domain set up, you pay for internet connection, advertising, ongoing educations and scaling up. You can't expect to make money selling free stuff and ask others to do the same. It takes money to make money. 
Myth #5: It's TOO LATE to Start an Internet Business 
Most internet marketers would love to hear people say "It's too late now, too much competition, I should just pack my bags and go home, the internet is too complicated, etc...". Do you know why? the less people they have to compete with the better, which in turn will make them more money. Fight the good fight, persevere, persist, fine-tune, innovate and your business will take off.
cafe with people working in their laptops
The fact is, it's never ever too late to start anything and that includes internet business. I firmly believe that the internet is not going anywhere and you should too. Every year the stats will show you the number of people shopping online is increasing, their spending dollars are growing and the number of people going online is increasing also.
gold bars up close
​Myth #6: The BIG Money Talk is JUST HYPE 
As I've told you before, "it takes money to make money" Well it's true, although you will be hard pressed to find experienced internet marketers to tell how much they spend on promoting and advertising. Sometimes, you have to dig a little deeper to find the truth in every hype you read. It's a fact that people that make a lot of money online also invest a lot on advertising, tools, resources and knowhow to get the job done. 
If you are willing to take the necessary action to make 'big money' happen for you - it will. It takes time. You can criticize, be skeptical and sure that 'big money' can't happen for you - and it won't. Sit down and write a financial and sound business plan. The Local Chamber of Commerce can give you all the info you need to get started.  If you believe that you will succeed you're right, if you believe that it won't work, you're right also. ​
To summarize, you have heard people's stories about how they're making a fortune on the internet and how easy it is but the reality is some stories are NOT out of this world or unrealistic but it just doesn't happen overnight. You just have to apply a bit of common sense into it, find what you love to do, have a game plan, stay focused and you, my friend, might find the right opportunity to make all your dreams come true.
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