You re-evaluate your plan.
Did you target the right keyword? Are your pages ready to convert? What's your lead capture system? Do you even have one?
You'll need to ask yourself all these questions, and more, but before you even get to that, here's the thing that doesn't seem obvious, the thing you have to resolve before you can move forward.
There's some outside chance - way, way outside - that an increase in search engine traffic just isn't the right way to solve your traffic problem.
What's more likely is that you have made one of the following mistakes or oversights. Make sure that the reason your search engine traffic isn't converting is for one of the following reasons before you abandon all efforts.
There's just no two ways about it. Depending on your site and how it delivers its information, how frequently it does so, how many sites are linking to it, and a host of other factors, whether you'll have to lean more on updating content or links, will vary.
There's no cookie cutter solution, so take all the suggested steps for traffic success.
While it's true that the proper blog configuration can turn your site into a search engine magnet, that isn't the only reason to blog, and it doesn't mean that just any platform is suited to your site.
By all means, don't stop blogging because no one is reading your blog - find out why and address that problem. It could be that they can't find it.
6. You're not paying attention to analytics, so you have no idea what changed and when.
Getting 100 visitors a day to a site that was getting none is a triumph. Getting 100 more visitors a day from search engines to a site that used to get 1000 search engine visitors a day? Not so much.
You need, at bare minimum, a starting place to compare to, or else how do you know you've gotten anywhere?
7 - The traffic plan is fine. Your conversion plan isn't so hot.
If Google sends you a million visitors and they land on a page full of huge banners, they'll just leave. Give every page a clear purpose, and make sure each one has the ability to get your visitors to buy, subscribe, join, or whatever you'd like them to do, right then or on another day.
These are the seven most common ways that search engine traffic can leak back out of your site. Even if one of those doesn't solve your search engine traffic problem, if you take action on each applicable point, it will at least help you get more out of your existing traffic.
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