6 Word of Mouth Marketing Methods You Can Apply To Your Business

Haven't you heard that word of mouth marketing methods work? In fact, according to research, well over 75% of the most effective methods of marketers use word of mouth marketing, which, for the purposes of this article I shall refer to as WOM.

So, you want to start a WOM campaign. The first thing you need to do is to have a goal for your WOM campaign. I can immediately think of a few reasons why you might want to do this:

"If you build a great experience, customers tell each other about that. Word of mouth is very powerful."
Jeff Bezos

1. Generate leads. This is probably easy to do if you have a few bonus products in hand. Giving free things away to people definitely will encourage them to think of a few people whom you can refer to you for the same thing.

All you need to do is get an autoresponder message set up so that they can forward you the email addresses of the people they'd like you to contact.

2. Generate affiliates. Okay, this one is a little easier, but you will have to educate the affiliates you build. WOM for affiliate marketing is great because you now have an army of people who are incentivized to market on your behalf.

3 Convert into sales. For this to happen, you definitely need to create a lot of testimonials in order to create the buzz. This approach will then get other people talking about the quality and the level of "must-haveness" of the product you are promoting.

4. Build credibility. This approach will help solidify your brand in the long run, so you will most likely have to have points of proof that people will talk about and associate with you. This article, for instance, is a way to generate credibility because you are reading it in the first place!

5. Retain current subscribers. Few people would have heard of this, but sometimes your current list of subscribers need perks to keep them 'alive' and warm. 

Send them freebies or get a campaign going to increase the buzz amongst them. Promote monthly Zoom calls where different people get together and meet each other and chat so that they know who's who instead of a nickname in a forum. This keeps people from opting out of your mailing list!

6. Warm up for a product launch. When you want to do a product launch, you want to ensure that people are ready for you. How can you do this? Well, all it takes is to create more buzz. Warming up people on a list also takes time, but the sequence in which you do it is important. With this goal in mind, you can already think of some ways to get your list of people excited, talking to each other and involving themselves in a discussion.

Once your goal is clear enough for you, it will be far easier to keep track of your results. After all, without a clear direction, you won't know how far you need to go, or what you are aiming for in the first place.

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