2) What type of visibility tactics do you enjoy? This is important. If you don’t enjoy what you are doing it will come across in your message.
If you enjoy speaking, what groups fit your criteria for your target market? Then, you might think of what groups fit the environment you enjoy. Once you have determined that, make those introductory calls to the group leaders and get on their speaking docket.
If you enjoy writing, what style of writing do you like? Mine happens to be writing from the heart through actual experiences. It is usually in story form. It reflects learning and provides positive viewpoints, giving others room to grow. The bottom line is, if you like to write -- then write! Do it in your style and get your stories out to your market.
I could go on but I bet you get the idea. Whatever approach you use, pay attention to what you enjoy and the strengths you have. Don’t be afraid to be creative. That’s when your uniqueness will shine.
3) Find other businesses that compliment what you do and vice versa. I have a peer and friend with www.nurse-entrepreneur-network.com who consistently looks for complimentary content that will benefit her client base. She has already requested that this article be in her database before it’s ready to go. There are many publishers on the Internet that will place your article on their website at no charge for other business owners to pick up. i.e. www.ezinearticles.com. There are also other websites that have a range of what they charge to publish your work.
What will you do to be seen? Think about what you enjoy, what is most effective for your product or service and get out there and DO IT! Consistency is key. Choose one or two marketing approaches, stick to the plan, evaluate the results and course correct. You will be happy with the outcome.
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