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The Five Basic Principles of Online Marketing

4/3/2022

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Ask the experts about the most vital parts of online marketing, and you'll invariably come up with a list of five major responses. The five critical online marketing principles are:
  1. Dead Ends 
  2. Giving and selling 
  3. Trust 
  4. Push and pull 
  5. Niche marketing
 Dead Ends
The dead end principle means that your web marketing effort can't just exist. It must give prospective customers a reason to look around and take action. Otherwise, it's the same as having them see your ad, then turn around and go elsewhere. Your ad was a dead end to them, they didn't get anything out of it. No matter how informative your website is, with gorgeous graphics and a winning layout, if it does not ​encourage your visitors to take certain actions, then it is just taking up web space and isn't filling a purpose.
dead end
Therefore, when you're designing your web marketing strategy, before even building your site, you'll need to ask yourself how you'll obtain your visitors. You'll then need to choose which activities will get you to these results, and which of them can be done in-house, as others are outsourced.
Giving and Selling
The giving and selling principle refers to the fact that when people shop online, they expect to receive something a little extra. Therefore, one fantastic method for attracting customers to your website is to give something to them for free, and then attempt to sell them something else. The strategy typically goes as follows: the first step is to attract people to your site using a good amount of free information. 
gift box
The second step is to inform these prospective customers about your products and services. The free stuff doesn't need to be something tangible. Even the information has value, and then once they're hooked, they're ready to learn about what you have to sell them.
Trust
Trust is an extremely important principle for web marketing. In fact, many experts believe that it is the most important of all the other principles for selling your products and services. Without this trust, people simply won't buy from you and you won't have a business. Trust is built in a number of ways. This can include selling well known and respected name brands, by clearly displaying your privacy, shipping, and return policies, by joining well known and respected organizations, and by offering guarantees that you'll stand by. 
handshake and laptop
A customer-friendly system based on quality and transparency allows you to build your credibility and will earn the trust of your prospective customers, leading to more sales of your products and services.
Push and Pull
The push and pull principle works by pulling people into your website using attractive content, and then pushing your information to them on a regular basis using email. This can be done in a number of ways; most commonly, this has to do with opt-in programs such as newsletters and updates about sales and other promotions. Since websites are relatively passive, it is extremely useful to add an active element to your marketing campaign that will remind your prospective customers of your existence, and entice them to act on what you have to offer.
woman and megaphone
Niche Marketing
Niche marketing has become a vital part of the web marketing industry. It is a recognized fact that to be successful, especially with an online business, you need to know your niche, and market directly to them. With a small business, finding the niche must be filled in order to give them enough leverage against the competition. 
laptop and network
A niche allows a business, no matter how large or small, to focus on a certain corner of the marketplace, limiting the competition, and focusing on the precise type of person who is most likely to become a customer. The key to niche marketing is to begin with a business plan to identify and define your focus and purpose, and then build your website and marketing strategy based upon the vision you've outlined. This encourages consistency and accuracy throughout your web marketing efforts.
dart with dartboards
TPPro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Persistence Is The Best Learning Tool

25/2/2022

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"Opportunity is missed by most people because it is dressed in overalls and looks like work." - Thomas A. Edison

What do these people have in common?  Walt Disney, Winston Churchill, Thomas Edison, Abraham Lincoln, Joanne Rowling (Author of the Harry Potter books), just to name a few.

Well, I'll give you a hint. You might say they all attended the same school. Took some of the same courses, in a manner of speaking.
​Every one of them is famous today, and is considered to be the model of a successful person. However, at times in their lives, and not just during the early years, they had pretty much either failed, or had not achieved anything of note in their lives.

They all attended, in one form or another, the school of hard knocks. But, they learned in that school, and they eventually accumulated enough knowledge, enough common sense, enough experience, enough guts, maybe, to rise to a point where their names have been recorded as a part of history.
backpacker at top of mountain
Oh sure, circumstances played a part. Had not World War II happened along, Winston Churchill would have remained a has-been rather than becoming one of the world's most famous statesmen. Had Abraham Lincoln caught a fatal disease in his youth, we would never have known his name, and how much of our world would be different?
​We have to look at our lives and our circumstances in this light. I AM here now, and I CAN make various choices. One of the choices is to do nothing. One of the choices, however, is to take a stand, give it an old college try, go out swinging...pick your literary cliche.

In the world of network marketing and internet marketing, those with experience and "success" can almost to a person tell story after story of failure, embarrassment, defeat, rejection, and depression. 
woman climbing wall
I've never met a person yet who joined a program and was making appreciable amounts of money in just a few days.  I've HEARD about such things, and I am sure that there are a few who have either had the skill or luck to create a huge network business practically overnight.  However, it doesn't happen to most of us.
​What DOES happen to most of those who sign up for a network marketing program is that while we AREN'T experiencing overnight success, we DO experience failure, embarrassment, defeat, rejection, and depression, not to mention other "...slings and arrows of outrageous fortune." This combination of negative pressures without any offsetting positives (I'm talking about income) in the early stages of a network or internet business causes most of the so-called "failures" and drop-outs in the networking world.
graduation caps
The sad part is that most of these people do not truly become "failures" until they give up. Yes, some will never be successful, but that is true about everything from brain surgery to law to flipping burgers. Some people are just not going to be good at certain things. Some people are going to be in the wrong place at the wrong time almost every time, but that does not mean that they are failures or should be branded as such by themselves or by anyone else.
​Temporary failure, if we can see it that way, is not just a course in the school of hard knocks, it is a coach. Just as a coach may pit a boxer, wrestler, or entire team against a tougher opponent in hopes of teaching them to overcome such opponents, failure gives us the opportunity to learn new skills and to unlearn old, useless skills. Those who continue to grow through this process are the ones who will eventually be labeled "successful".
success
It is necessary to see the obstacles that a new marketer faces as training experiences, not as insurmountable or immovable objects.

The sad part is that so many people recruiting for network marketing programs go out of their way to play up the potential gains of the business while failing to prepare the new player for the difficulties of the game. Many of us who have achieved varying degrees of success in network marketing or internet marketing can tell many of the same stories. We tried all kinds of programs, methods, and techniques. We bought, or bought into, all kinds of books, programs, software, and miscellaneous mumbo-jumbo. We did it because we were ignorant, and perhaps a little greedy, but eventually we learned, and eventually we succeeded.
​I now make a living off the internet, the mystical target, the six-figure-income. However, beside me is a bookcase full of books, on top of my work station are all kinds of software, loaded onto my computer are many programs, tucked into nooks and crannies around the room are folders full of papers. Among all of these are many things that I use to promote and grow my business, but, to tell the truth, I could probably dispose of ninety percent of it and never miss it. 
man celebrating win
I have spent so much time following the wrong paths, and so much money (my term is "accidental tuition") buying things that did little or nothing for me. And yet, I cannot truly regret all that because I never gave up the idea that some day I would succeed, and each "failure" was just another lesson learned. Eventually, all those lessons reached the point where one day my wife looked at me and said, "You know all those ads you used to read to me about making a six-figure-income?"

I replied, "Yes. What about it?"
She said, "You are."

I had graduated from the school of hard knocks, at least for the time being, but I did not graduate because I was brilliant. I graduated because I didn't give up.

Wow! Me and Winston Churchill, Abraham Lincoln.....! Okay, I'll shut up now, but I started with a quote and I'll end with one.

"The greatest pleasure in life is doing what people say you cannot do." - Walter Bagehot

Donovan Baldwin
dartboard with darts
TPPro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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The 7 Secrets of Internet Marketing

18/2/2022

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​Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return.

To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:
​1.  Website Directory Listings. Before you begin any marketing campaign, make sure that the website you're promoting has been listed in the common directories such as DMOZ, Yahoo!, and Google. Even if you're using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you've launched your campaign. 

2.  Generating Traffic. In order to realize a return on your investment, you need to generate traffic to your marketing pages. 
online marketing
There are a number of ways to do so online.  Some of the most popular include Google AdSense, Overture, and Look smart. Other methods include affiliate programs and targeted website advertising. Research other websites that have the audience you're looking for and negotiate favorable ad rates for your online marketing campaign.
​3. Marketing Pages. Don't lead prospective purchasers to a generic website. If you do, potential buyers won't know what to do next. The easier you make if for prospects to take advantage of your offer, the better. Whenever creating a marketing campaign online, provide a specific page for leading purchasers of your product or service or a billboard that showcases the offer. Take the guess work out of making a purchase and more consumers will buy.
group meeting at office
4.  Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer.  Solicit testimonials after each purchase and use those that are most convincing to prospective purchasers.
5.  Create a Compelling Offer. Be sure to offer something that no one else is currently offering. If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more.  Of course, providing something for FREE is often a great way to entice potential customers. Maybe it's a 3-day free trial or a free evaluation of some kind. Be creative, try something new, and measure the response.
google browser
6.  Developing Trust. Before anyone buys from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.
7.  Provide a Guarantee. Nothing makes a consumer more comfortable with a purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction guarantee or a money back guarantee.  A guarantee is a great way to ease the risk of making a purchase. If your competitors are offering a guarantee, you want yours to be equal or better.
digital marketing
​Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure your return on investment and refine your marketing campaign over time to improve results. 

If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or services. Alternatively, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it's using the web to communicate the value of your products and services.
dart board with darts
TPPro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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