Ask the experts about the most vital parts of online marketing, and you'll invariably come up with a list of five major responses. The five critical online marketing principles are:
Therefore, when you're designing your web marketing strategy, before even building your site, you'll need to ask yourself how you'll obtain your visitors. You'll then need to choose which activities will get you to these results, and which of them can be done in-house, as others are outsourced.
The second step is to inform these prospective customers about your products and services. The free stuff doesn't need to be something tangible. Even the information has value, and then once they're hooked, they're ready to learn about what you have to sell them.
A customer-friendly system based on quality and transparency allows you to build your credibility and will earn the trust of your prospective customers, leading to more sales of your products and services.
A niche allows a business, no matter how large or small, to focus on a certain corner of the marketplace, limiting the competition, and focusing on the precise type of person who is most likely to become a customer. The key to niche marketing is to begin with a business plan to identify and define your focus and purpose, and then build your website and marketing strategy based upon the vision you've outlined. This encourages consistency and accuracy throughout your web marketing efforts.
"Opportunity is missed by most people because it is dressed in overalls and looks like work." - Thomas A. Edison
What do these people have in common? Walt Disney, Winston Churchill, Thomas Edison, Abraham Lincoln, Joanne Rowling (Author of the Harry Potter books), just to name a few.
Well, I'll give you a hint. You might say they all attended the same school. Took some of the same courses, in a manner of speaking.
Oh sure, circumstances played a part. Had not World War II happened along, Winston Churchill would have remained a has-been rather than becoming one of the world's most famous statesmen. Had Abraham Lincoln caught a fatal disease in his youth, we would never have known his name, and how much of our world would be different?
I've never met a person yet who joined a program and was making appreciable amounts of money in just a few days. I've HEARD about such things, and I am sure that there are a few who have either had the skill or luck to create a huge network business practically overnight. However, it doesn't happen to most of us.
The sad part is that most of these people do not truly become "failures" until they give up. Yes, some will never be successful, but that is true about everything from brain surgery to law to flipping burgers. Some people are just not going to be good at certain things. Some people are going to be in the wrong place at the wrong time almost every time, but that does not mean that they are failures or should be branded as such by themselves or by anyone else.
It is necessary to see the obstacles that a new marketer faces as training experiences, not as insurmountable or immovable objects.
The sad part is that so many people recruiting for network marketing programs go out of their way to play up the potential gains of the business while failing to prepare the new player for the difficulties of the game. Many of us who have achieved varying degrees of success in network marketing or internet marketing can tell many of the same stories. We tried all kinds of programs, methods, and techniques. We bought, or bought into, all kinds of books, programs, software, and miscellaneous mumbo-jumbo. We did it because we were ignorant, and perhaps a little greedy, but eventually we learned, and eventually we succeeded.
I have spent so much time following the wrong paths, and so much money (my term is "accidental tuition") buying things that did little or nothing for me. And yet, I cannot truly regret all that because I never gave up the idea that some day I would succeed, and each "failure" was just another lesson learned. Eventually, all those lessons reached the point where one day my wife looked at me and said, "You know all those ads you used to read to me about making a six-figure-income?"
I replied, "Yes. What about it?"
She said, "You are."
I had graduated from the school of hard knocks, at least for the time being, but I did not graduate because I was brilliant. I graduated because I didn't give up.
Wow! Me and Winston Churchill, Abraham Lincoln.....! Okay, I'll shut up now, but I started with a quote and I'll end with one.
"The greatest pleasure in life is doing what people say you cannot do." - Walter Bagehot
Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return.
To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:
There are a number of ways to do so online. Some of the most popular include Google AdSense, Overture, and Look smart. Other methods include affiliate programs and targeted website advertising. Research other websites that have the audience you're looking for and negotiate favorable ad rates for your online marketing campaign.
4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are most convincing to prospective purchasers.
6. Developing Trust. Before anyone buys from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.
Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure your return on investment and refine your marketing campaign over time to improve results.
If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or services. Alternatively, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it's using the web to communicate the value of your products and services.
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