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One-way links, reciprocal links, three-way links: what works best?

10/9/2021

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​There are a lot of rumors about one-way links, reciprocal links and three-way links on the Internet. Which of these links work best for your business and which links do you need to get higher search engine rankings?
What are one-way links?
A one way link is a simple link from one website to the other. For example, if you link to http://finance.yahoo.com/ and that page doesn't link back to your website then it's a one-way link from your site to their site.

What are reciprocal links?
A link is a reciprocal link if you link to a website and that website links back to your website. You send visitors to the other site and the other website sends visitors back to you.
internet router
That makes sense because all visitors leave a website sooner or later. You can send your visitors back to search engines or you can send them to affiliate websites that send you traffic in return.

What are three-way links?
Some webmasters believe that reciprocal links don't help web pages to get higher search engine rankings. That's why they invented three way links: Website A links to website B, website B links to website C, website C links to website A.
​Which links will help you to get higher search engine rankings?

Good inbound links will help you get higher search engine rankings. None of the link types above are worth more than the other.

It's important that the links to your website are from related sites and on-topic. ​
Google
If a reciprocal link is on a low quality page with links to every Tom, Dick and Harry then it won't count much. However, that's also true if the same page carries a one-way link or a three-way link.

It doesn't matter if a link is one-way, reciprocal or three-way. It does matter if the link is on a related website. Links from high quality websites will help your rankings, and links from garbage sites won't.

If you want to improve your search engine rankings, try to get links from web pages that have something to do with your site. Link building tools can help you to find these sites.
dartboard and darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Internet Marketing Tactics - The Ultimate Guide

23/7/2021

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​Companies selling goods and services over the Internet need to employ web based marketing tactics that serve to draw traffic to their website, improve visitors-to-buyers ratios and increase the amount each buyer spends. The use of the web as a marketing tool is a challenge because Internet users are now much more mission oriented in their web behavior and are less inclined to surf or allow themselves to be enticed into entering a web path that deviates from their intended destination.
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​The effectiveness of an online marketing program is dependent on the extent to which it succeeds in reaching the intended target audience at a time when the marketing message is relevant to the target. Initially it was believed that the web, with its data mining capabilities, would open up dramatic new opportunities to marketers, but the initial enthusiasm has proven exaggerated, largely because marketers were unclear in how they defined relevant and bombarded consumers with automated marketing messages that proved to have little genuine relevance to the site visitor.
​The lesson to be learned from the initial shortcomings of online marketing is that people cannot be fooled into believing something is relevant just because a banner advertisement or window pops up on their computer screen. Nor can we, as professional online marketers, assume that relevancy is determined by the immediate activity of the web user. Not everyone searching for a site on telecommunications wants to buy a book on the topic. True, they might have a greater interest than someone who never visits a telecommunications website, but that is not the same as relevancy.
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The real way to guarantee relevancy is to allow the user to determine what is relevant to him or her at any given moment. It's true that this is being done to some extent by having a presence where relevancy might occur. Still, the challenge for online marketers is to create new tactics or new twists on existing tactics that will serve the interests of online marketers by serving the needs of online buyers.
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Search engines allow online users to declare relevancy by electing the topics to which they wish to be directed. Registering your site with search engines will help drive traffic to your site. Effective registration is a three-phase process. You need to (1) be identified by the search engines, (2) be placed relatively close to the top of the search list, and (3) get selected by the searcher. 
​Hints for effective use of search engines include:
  • Don't wait for the search engine crawlers to find you. Submit the URLs you want listed to the search engines. You'll need to be patient though. The birthrate of new websites is such that it could take a few weeks before your site gets listed. But if you put in the time and work correctly soon enough the website will be crawled and your quest to the top of the rankings has started.
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  • Keep resubmitting your URL. Even the best search engines only feature about 10% of the web pages out there. With more than a billion pages on the web the task is overwhelming and getting more so every day. Still, the huge number of new web pages means that the search engines often have to remove existing pages in order to accommodate new ones. By resubmitting on a regular basis you will insure that even if you were bumped, you're back on.

  • Choose your search engines. Insofar as you do not want to make site submission a full time occupation, it is wise to select which search engines are most important for your company. In most cases you will elect to submit to the larger, more active engines, but if, for example, you are in a specialized category, you may want to register with an engine dedicated to your sector as well.

  • Use titles and meta tags. Search engines will rank titles and meta descriptions highly, so this will help you get placed more prominently in search results. Also, your title and description will most likely be used by the search engine in the search results, so make certain what you write is what you want the search results to show. 
Here are a number of online marketing tactics you can employ on your website:
Personalize It - you can create a personal and ongoing relationship with your customers through the use of personalization. By providing your customers with a registration option that comes with a variety of convenience-oriented benefits, you will be able to identify users as they login and offer unique and targeted experiences.
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You can then use the knowledge of their presence to welcome them and offer a level of personalized assistance. This will allow the consumer the chance to indicate their relevancy as they enter your website, giving you the chance to work on suggested products and impulse buys.

Merchandise - traditional retailers use a variety of physical elements to promote the sale of goods in their stores. Some of these include scent machines, music, lighting and shelf placement. Your online entity needs to merchandise its goods without the benefit of these subliminal influences. It is therefore essential that you present your products in an orderly and logical manner. Make sure to incorporate sophisticated search engines that provide the consumer with the ability to search regardless of their perspective of the product. Also, when presenting merchandise it is best to offer a photo, as well as in-depth product specifications. Some sites also offer consumer reviews and product of the day. Both of these are effective and useful merchandising strategies.

Have Good Web Architecture - when designing the architecture of your site, keep in mind the consumer experience and strive to construct a site that provides the greatest possible levels of convenience, information and comfort. The way products are presented is only part of the puzzle. You must also pay attention to the user path, the check-out and payment process, and the placement of special offers. You are aiming to create a gratifying and enjoyable consumer experience. Design your website to deliver.

Use e-mail - mail can serve as a valuable marketing tool provided you structure your messages well and avoid engaging in spam. Use your e-mail campaign to develop a relationship with your shoppers, allowing them access to special offers and updates about new product offerings.

Practice Loyalty Marketing - loyalty marketing is valuable because it creates a bond between you and your customers and gives them an incentive to come back and buy from your website again. Some loyalty programs allow buyers to earn points that can be redeemed at a variety of network-affiliated websites. Other programs allow points to be converted to cash. You also have the option of developing your own incentive loyalty program, although Tudog does not recommend this unless you are prepared to provide extremely attractive rewards. There is a consumer perception of added value in programs that allow for redemption through multiple sites or as cash. The important thing to keep in mind is that loyalty programs show customers that you appreciate their business and they in turn reward you with repeat purchases.
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Develop an Affiliate Network - affiliates serve your site by creating points-of-awareness at various websites of similar or related interests. They can serve to create credibility through association that can lend exposure to your affiliate efforts.
Dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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5 Common Mistakes That Drive Visitors Away From a Website

4/12/2020

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The way your website is designed and presented influences your opportunities to make money online.
A professionally designed and well presented website will bring you a lot of customers and sales.
So, what common mistakes drive visitors away from a website?
1. A template that is similar to other websites.
​There are a lot of website templates which although they make things easy for you since you get a ready-to-go website for your online business; they are not good for your business in the long term. It is not good for your business if your website is similar to hundreds and thousands others. Online customers do not want to see precisely the same website layout. Have your own original website designed, or if you buy the ready made website template, it is highly recommended that you hire someone to adjust your template to personalize it and make it your own.
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2. Confusing websites.
​These are the websites whose layout is not efficient, and you can not easily navigate the site. For some websites, the website name, URL and blog names do not seem related the websiteís focus. These websites can also have a lot of products and services on offer that are not related. Make sure that your website, as well as services and products you offer are focused.
3. Too many graphics.
​Too many graphics simply make your website slow to load. For many people websites with too many graphics can be annoying and unprofessional. These graphics do not add much to your website in terms of search engine rankings or user-friendliness, and are not therefore helpful for your online business. What is important to have on your website is distinctive, relevant and high quality content.
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4. Ineffective use of keywords and phrases.
​This is essential for your visibility on search engines. Make sure that your website is well optimized.
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5. A website that lacks any "benefits" to prospects.
​Although you are selling your online businessí services or products mainly, your website must also offer the reader high quality unique information. Also, if you offer an e-zine or e-course on your website, it must also offer some useful information. It is also a good idea that you get creative and offer many other ëstuffí that relates to your website. The idea is to make visitors want to come back again.
​If you want to succeed online, it is important that you avoid these common website mistakes. A professional and informative website will make your visitors want to come back again, which is good for your business.
target with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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Ultimate Secrets to Build a Successful Web Business Part 4

20/11/2020

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You may be a bit surprised to learn that monetization is the last of the 4 steps. Many business owners position monetization as their first goal. Everything they do from conception of the business is geared towards making money. After all, that is the point of owning your own web business, right?

Ultimate Secret #4) Monetization Will Flow When All Steps Have Been Followed.
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dollar jigsaw puzzle
​When I first learned of the four step approach to making successful web businesses, I was a bit skeptical. I have never heard of such a risky business idea - think of making money as the last goal. That sounded absurd to me! In all of my small business education the emphasis was on profit charts and balance sheets and projected annual returns. Being online does change some things. One of those things is how you start and run a long term and profitable business.
​Following the process of starting a web business often involved very little capital. The risk is typically much lower and the return on investment arrives in a shorter time span. Because of this you have a unique advantage to allow the natural progression of your site visitors come into play.

Letís back up a bit and review. People search for information, not products, online. They are not looking to spend money. 
network and man using finger
They type in their search query at the search engines. Your site should be on the first page. You should know how to provide a killer title and description that makes the potential visitor want to click on your site.
man on computer surrounded by screen tunnel
​Once they are on your site, their objective has not changed.  They still want information. So give it to them. As you provide valuable content that satisfies your visitors, you should be developing trust and positioning yourself as the expert. Make recommendations to your products or services. This is the natural progression of an online visitor. They want information, they find you, they receive answers from you, they develop trust in you and think of you as an expert. It is only when those criteria have been met that you gain customers.
Let me repeat that last line because it is the most important line in the entire 4 part series: it is only when the first three steps have been met that you earn income. The goods news is once you finish the first three steps (content, traffic, and pre-selling) you will continue to pull in hot, targeted traffic from the search engines month after month. All of this traffic is totally free!  No advertising costs! Monetization naturally occurs.
e-commerce, card and shopping bag
There are a few things you can do to help increase your conversion rates:
  • Only recommend 2-3 services or products.  Having more than this makes it difficult for your visitor to decide which is best for them.  It is also very difficult for you to recommend them all.
  • Place graphics of your product or service on each page of your content website.  This allows visitors to see your offerings more than once.
laptop and phone on table in office
  • Write a monthly newsletter and provide excellent content. Also provide a special on one of your services/products.
  • Test everything - price points, graphics, sales page, etc.
target with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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Ultimate Secrets to Build a Successful Web Business Part 2

6/11/2020

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Part 1 of this series really got down and dirty about content. Content’s main focus is twofold - making your visitors and search engines happy. This article is all about making you happy! Think of this as your starter guide to increasing traffic and building a profitable business.

Ultimate Secret #2) Without Traffic - What’s the Point?
Traffic can be summed up in 2 words - free and paid. 
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We consider all PPC (pay-per-click), on and offline advertising, and paid directory submissions a form of paying for your traffic.  We also consider any project that takes up your time to be paid advertising.  After all, in the business world, time is money. Paid advertising can result in excellent results as long as you push the right message to your target audience.  It also means that you are paying to receive traffic or any other form of call to action that you may be looking for - app downloads, e-commerce, newsletter signups or free e-book offers.
Free traffic is harder to attract, but it costs you absolutely no money. Almost all free traffic is the result of users finding your site on the search engines. We talked about using content as your ultimate search engine ranking booster in the last article.

​Here are several ways to increase traffic.
Some are paid advertising options and others are totally free.

Write articles and submit them to several niche websites. Manually submitting articles to many websites can take a long time. We use a submission service to do all the hard work.  Contact us for more info.
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Post in forums. Many forums will not allow you to market your product or services. That’s totally understandable. What we recommend doing is finding a really great forum that you can participate in. When people have questions, provide top notch and comprehensive answers. No selling. Almost all forums allow you to post your website in your profile. Take advantage of that.
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Submit each page of your website to all major search engines. Also submit each page to all major search engines whenever you make a change on that page. Be careful with this one. Each engine has very specific directions and rules about submission rules. Make sure you do not spam! Submit pages according to each engine’s guidelines. Google Search Console is a good option if you want to DIY.
Create joint ventures with non-competing websites. Work with a company that compliments your product or service. Also be sure the joint venture is a win-win-win for you, the other company and your customers. Joint ventures can be a pain to set up and complete, but well worth it if done correctly.
Look into advertising, web advertising and/or PPC. Each method takes an initial investment and some time to learn, but can bring back traffic. 

Print your website name on all business correspondences. This is a simple task, but one that is simple to do. Add it to your email sig line, forum sig lines, letterhead and business cards.

Create an atmosphere of amazing customer service. This always leads to referrals from current clients.  The more referrals the more traffic!
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​The bottom line is without traffic your site is floating in a sea of doom. No one is seeing your content or services. Traffic is the lifeline for any business, and the rule of thumb is that more traffic means more income.

This brings me to my last and final point about traffic. Once you develop a nice flow of visitors you need to know specifics. Where did those visitors come from? How did they find you? What pages are the most popular on your site? 
What page did they enter into your site? What page did they leave your site? What keywords did they use to find you?  You must know your visitor inside and out! Google Analytics and Search Console are very handy tools to gather this kind of information.
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Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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4 Online Marketing Techniques To Drive More Traffic

23/10/2020

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The most popular question asked by many online marketers is how to drive more traffic to their websites. The answer to this question is easy: "Have your website exposed to as many internet surfers as possible, once people can find your website, there will be traffic flow into your website'. But to make your website successfully exposed to internet users is not an easy task. Efforts, strategies and techniques need to be put in place in order to make it a success. Below are 4 common online marketing techniques used by most online marketers to drive internet traffic to their websites: 
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Search Engine Optimization (SEO)
Successful search engine optimization will greatly increase the number of visitors that come to your website. since over 60% of people who are looking for products and services use search engines to locate them. Now more than ever consumers are taking decisions based on information provided by search results. If your website is ranked high in the related keyword search by the search engines, you can increase free internet traffic to your website. 
One of the ways to optimize your website to be search engines friendly is by generating backlinks from other websites to your website. When websites provide a link to your site, the search engines deem your site as valuable and this affects your position in the listings.
Article Writing​
Articles are the greatest tool for online marketing. It helps in SEO by generating backlinks to your website and it also helps in getting exposure for your website through your articles' hyperlinks. 

By writing short articles on the topic related to your website, products or services, you can offer these articles for other website owners or newsletter publishers to use by submitting them to article directories, forums or blogs. 
New Post feature in blog
When publishers use your articles in their blogs or websites, they will retain your bio information which contains links to your website at the bottom of your articles, which means that the publishers will contribute their link from their websites to yours. The backlinks are counted in SEO. When their visitors who read your articles want to know more about your products or services, they may click the hyperlinks at the bottom of your articles to reach your website. ​
Adwords to attract website visitors
Pay Per Click Advertising
Pay Per Click is advertising provided by search engines (Google, Yahoo! and others) where you pay for top placement. Most search engines give top positions to the highest bidder. It's a quick way to have your ad on the first page of the keyword search as listed in the search engines. There is a catch: you have to pay for every click to your website. Make a budget and stick to it and make sure to monitor your account, those clicks add up fast. 
Affiliate Marketing
An affiliate program is another way to drive traffic to your website. Your affiliates are your commission-based sales people who make money when they sell your products. They drive traffic to your web site in exchange for commissions on sales. 
Affiliate marketing to drive web traffic
If you don't want to manage your affiliates yourself, you can subscribe to an affiliate network such as ClickBank if your products are digital items. ClickBank marketplace is able to expose your products to thousands of affiliates who are looking for products to sell online.
Any internet business will die without traffic streaming into their website. If you have already started your website, it's time for you to work out a marketing plan to flood it with traffic. The above 4 online marketing techniques are time-tested & proven methods to drive more traffic to a website. 
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Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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