Your brand is you. It's everything that your business is, encapsulated in a name, and sometimes in a slogan. But naming your business and creating a slogan isn't enough. You've got to build your brand by showing what your brand stands for.
Here are the top five ways to build your brand online:
Aim to add something to your website every day, even if it's only one blog post (see below). Building your website is the easiest, cheapest, and fastest way to build your brand, online or offline.
Your blog can help you to build your brand as nothing else can. Spend a few minutes today checking out the websites of others in your industry. You may be surprised, and even shocked, to discover how many of your competitors are blogging.
This has huge benefits for your Search Engine Optimization (SEO) activities. Can you imagine what this could do to build your brand? Once you've written the articles, post them to your website, and to article directories, of which there are hundreds online. When you post these documents to article directories, people are made aware of your brand, and your brand's message spreads virally, as other people promote your material on their Web sites.
Tip: your local media, newspapers, radio and TV, are always desperate for stories -- send your releases to your local media, as well as posting them online.
Integrate it with a payment gateway and they'll be able to purchase your content online.
Branding is a function of marketing, and whether your business is brand new or well-established, branding your business makes your business memorable, so it's essential. These top five activities will create a strong brand for you, much sooner than you think possible.
therefore, content is still the most important aspect of your website. Great design, flash, graphics, and a cool banner will not get you ranked well for your keywords and phrases. Great content will!
Let's first look at the content in your website. Images are great with alt tags. That helps. But it is the text on the pages that, when done correctly, will help your search engine results. This text is also what will convert your customers into sales.
to your website if they read and like the articles you write or have written for you.
Just having your articles in thousands of article directories is not the goal of article marketing, although there are article-marketing gurus out there who think it is. The goal is for webmasters to find those articles and place them in their blogs and websites. If they use your article, their website or blog is likely related to the same topic as your website.
You are looking for these quality links. The links for just being in the article directories do not hurt you, but they do not help nearly as much as those from related websites do.
The reverse is also true in the reader's mind. If the articles are written poorly, then likely your products and services are of little or no value as well. It is not only about the number of keywords and phrases placed into the article folks.
With all of that being said, I still find all over the web, especially at freelance websites, people going in and saying things like; "I need 400 articles written for SEO and I'm willing to pay $1.50 per article." Or they say something like; "I need someone to write content for my website and I'm only willing to pay $10 per page."
I really try to refrain from telling people they are, well... stupid, but I am finding it harder and harder each day when I read this stuff.
writers and paying for text that converts sales, you will begin to be successful on the web. That cheap content is not going to make you any money.
A website that is beautiful but gets no traffic and sales may as well be an ugly website. An ugly website that ranks well in the search engine and that makes sales gets more beautiful by the dollar.
It provides meaningful content for the individual searching the web for good information. And It provides an avenue whereby the article writer can be noticed on the web.
classifieds, and traffic generation programs are not as effective. The mass advertising forms are much more effective, cost-wise, when promoting a product that has wide market appeal.
Sometimes article writers will write generic articles that really don’t provide any real benefit to the reader, thinking that an article is an article. That is simply not true. Think about yourself. When you read an article, if you do not learn something new when you read the article, are you disposed to learning more about the person, company, or products represented by the article writer?
Good, well-written, articles are the key to niche marketing in today’s Internet marketing environment. Write articles, submit them to the most-used article databases, and watch your website traffic grow.
This may have to do with your current job, a job you used to have, a hobby you enjoy, an art form, a sport, or anything else that you happen to enjoy in life.
You never know; the idea you write down right now might not seem like much, but when you read it over later, it might stir much bigger thoughts.
Put all of these things into a logical order, and then break them down into smaller parts which are then arranged in their own logical orders.
Once you have some substantial ideas in front of you, consider showing them to your friends and family. Listen carefully to their thoughts and opinions and let them inspire you for further ideas and details. You might be surprised at what the people around you might think of that may never have crossed your mind.
Another great resource is the internet. Do some research around your topic and prospective product(s), finding websites of general interest and potential competition. This will give you some great ideas about what’s out there and an understanding of what people are really looking for. It will help you to better polish your idea or develop a whole new one that you think is better.
you are willing to learn and accept failures from time to time, learn from your mistakes and apply that knowledge - the money will come. Don't give up. There are lots of people who truly do make money this way.
As long as you free your mind from this kind of skepticism, you have taken your first step. While this profession takes time to figure out, it is not hard to figure out. Remember, the only person stopping you is you!
You will spend many hours reading, writing, and learning what works and what doesn't. It will get tedious and hard to stick to. Persevere, your reward is coming.
You will be just as exhausted from working and researching all day as you would sling 50 pound sacks of flour all day. When you are mentally exhausted you will be physically exhausted. You work hard; don't allow the people who minimize your efforts get to you.
Read your newsletters and the articles in them. Listen to those who are already successful. They are already telling you what to do and how to do it. Now you just need to listen and learn.
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