TPPro Digital Marketing
  • Home
  • Services
    • Web Design
    • Search Engine Optimization
    • Lead Generation
    • Ad Campaigns
    • Social Media Marketing
    • Consulting
  • TPPro Blog
  • About
  • Contact

Brand You: The Top Five Ways To Build Your Brand Online

29/1/2021

0 Comments

 
​Your brand is you. It's everything that your business is, encapsulated in a name, and sometimes in a slogan. But naming your business and creating a slogan isn't enough. You've got to build your brand by showing what your brand stands for.

Here are the top five ways to build your brand online:
1. Create a Website
Your website can be anything from a tiny billboard site to a huge ten-thousand page extravaganza. Either way, your website builds your brand. Of course, the more pages your site has, the more you can showcase your products and your expertise.

Tip: You're never done building your brand, and you're never done building your website either. 
plans for building a website
Aim to add something to your website every day, even if it's only one blog post (see below). Building your website is the easiest, cheapest, and fastest way to build your brand, online or offline.
man posting in a blog
2. Develop a blog
A blog lets you broadcast your branding messages far and wide via the magic of Really Simple Syndication (RSS). Within minutes after you've written a blog post and published it, your post is visible on in blog search engines. Make sure you tag categories and include an SEO post title and description.

The general business community is now wide awake to the power of blogs. 
Your blog can help you to build your brand as nothing else can. Spend a few minutes today checking out the websites of others in your industry. You may be surprised, and even shocked, to discover how many of your competitors are blogging.
3. Write articles to showcase your expertise
What do you know? What do you do? How do you do it? Why do you do it? When do you do it?

Your customers have many questions that they want answered before and after they do business with you. One of the easiest ways you can answer their questions is to write articles, white papers, and reports. If you do enough of this, your website will become a trusted portal for news about your industry. 
notepad, pen and laptop on table
This has huge benefits for your Search Engine Optimization (SEO) activities. Can you imagine what this could do to build your brand? Once you've written the articles, post them to your website, and to article directories, of which there are hundreds online. When you post these documents to article directories, people are made aware of your brand, and your brand's message spreads virally, as other people promote your material on their Web sites.
microphone and computer screen in studio
4. Write news releases
Up to 80 per cent of all news on news sites is taken directly from press releases sent out by companies and organizations.

Whenever a story appears about you in the press, whether online or offline, the resulting free publicity is branding that you can't buy, no matter how much money you spend on ad campaigns. You can leverage your brand with just one story in a daily paper. 
Tip: your local media, newspapers, radio and TV, are always desperate for stories -- send your releases to your local media, as well as posting them online.
5. Teach your expertise to others
When you teach others, you learn too. In fact, you may only become fully aware of what your brand is when you start to sell franchises, or when you teach others your processes.

Take advantage of video platforms like google meets and zoom to offer your expertise or build a restricted area on your website with pre-recorded material. What's best is that your students can be anywhere in the world and watch. 
woman teaching students
Integrate it with a payment gateway and they'll be able to purchase your content online.
​Branding is a function of marketing, and whether your business is brand new or well-established, branding your business makes your business memorable, so it's essential. These top five activities will create a strong brand for you, much sooner than you think possible.
dartboard with darts in center
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Author

    TPPro Blog brings you the best insights and hacks to build a success story with digital marketing. Boost your business by reading our weekly posts.

    Archives

    April 2022
    March 2022
    February 2022
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020

    Categories

    All
    Affiliate Marketing
    Article Marketing
    Boost Your Blog
    Build Your Brand
    Content Is King
    Digital Marketing
    Entrepreneurship
    Home Business
    Innovation
    Internet Marketers
    Keywords
    Linking
    Marketing
    Marketing Myths
    Niche Marketing
    Online Business
    Online Sales
    Promote Your Business
    Retain Customers
    Search Engine Marketing
    Search Engine Traffic
    Self Improvement
    SEO
    Testimonials
    Visibility In Target Markets
    Web Design
    Website Design
    Website Performance
    Website Strategy
    Website Success Plan
    Website Traffic
    Website Usability
    Word Of Mouth Marketing

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Services
    • Web Design
    • Search Engine Optimization
    • Lead Generation
    • Ad Campaigns
    • Social Media Marketing
    • Consulting
  • TPPro Blog
  • About
  • Contact