It's the same with innovation. It takes a bit of practice and a lot of time before this mind function comes easily when called. This article will teach you a few tips on how to bring innovation into your life.
Spend time on it. I cannot stress that enough, although please do not mistake this tip to tell you to quit your day job entirely. Do not. This involves some tricky time management but with a little discipline you'll be able to squeeze both in.
Exercise. Take a walk. Run a mile or two. Send all those endorphins coursing through your veins. Exercising certainly clears and relaxes your mind and allows for anything to pop up.
Find your own style. You can always tell a Van Gogh from a Matisse. You'll know Hemingway wrote something by the choice of words on the paper. So it is the same with you. People will appreciate your innovation more because it is uniquely yours and that no one else would have thought of what you were thinking. That will let people see how valuable an asset you are.
Don't hide behind nifty gadgets or tools. You don't need the most expensive set of paints to produce a masterpiece. The same way with writing. You don't need an expensive fountain pen and really smooth paper for a bestseller. In fact, J.K. Rowling wrote the first book of the Harry Potter Series on bits of tissue. So what if you've got an expensive SLR camera if you're a crappy photographer? Who cares if you've got a blinging laptop if you can't write at all? The artist reduces the number of tools he has as he gets better at his craft: he knows what works and what doesn't.
Sometimes you just want something so bad you become virtually unstoppable. And that is passion. Passion will keep you going.
Don't worry about inspiration. You can't force it; inspiration hits when you least expect it to, for those unpredictable yet inevitable moments you should prepare. An idea could strike you on the subway, yet alas, you poor unfortunate soul; you have no sheet of paper to scribble down a thought that could change the world. Avoid these disasters. Have a pen and paper within your arm's reach at all times. If you have nothing, record or type it on your phone.
I hope this article has helped you bring more innovation into your life. Keep in mind that you're doing these things for your own satisfaction and not anybody else's. But soon enough they will notice, and everything should snowball from there.
You can go through watching talk shows; radio programs; clubs dedicated to public speaking; ordinary conversations; certain rules still apply when it comes to interaction through words. It may sound tedious, I know, but even though it's your mouth that's doing the work, your brain works twice as hard to churn out a lot of things you know. So what better way to start learning to be an effective communication is to know the very person closest to you: yourself.
We all make mistakes, and sometimes we tend to slur our words, stutter, and probably mispronounce certain words even though we know what it means, but rarely use it only to impress listeners. So in a group, don't be afraid to ask if you're saying the right word properly and if they're unsure about it then make a joke out of it. I promise you it'll make everyone laugh and you can get away with it as well.
A little bit of humor can do wonders to lift the tension, or worse boredom when making your speech. That way, you'll get the attention of the majority of the crowd and they'll feel that you're just as approachable, and as human to those who listen.
6. Be like the rest of them
Interaction is all about mingling with other people. You'll get a lot of ideas, as well as knowing what people make of them as they are.
9. A Role Model
There must be at least one or two people in your life you have listened to when they're at a public gathering or maybe at church. Sure, they read their lines, but taking a mental note of how they emphasize what they say can help you once you take center stage.
Make the most out of preparation rather than just scribbling notes and often in a hurried panic. Some people like to write things down on index cards, while others resort to being a little more silly as they look at their notes written on the palm of their hand (not for clammy hands, please). Just be comfortable with what you know since you enjoy your work.
Empower yourself when it comes to public or private speaking. It never hurts to be with people to listen how they make conversations and meetings far more enjoyable as well as educational.
Many of us develop negative thinking patterns because we become frustrated by our challenges and frequent feelings of being overwhelmed. This negative outlook then makes it even harder for us to manage those challenges and move forward.
Practicing positive thinking allows people to focus on our strengths and accomplishments, which increases happiness and motivation. This, in turn, allows us to spend more time making progress, and less time feeling down and stuck. The following tips provide practical suggestions that you can use to help you shift into more positive thinking patterns:
3. Look for Proof Instead of Making Assumptions
A fear of not being liked or accepted sometimes leads us to assume that we know what others are thinking, but our fears are usually not reality. If you have a fear that a friend or family member's bad mood is due to something you did, or that your co-workers are secretly gossiping about you when you turn your back, speak up and ask them. Don't waste time worrying that you did something wrong unless you have proof that there is something to worry about.
6. Squash the "ANTs"
In his book "Change Your Brain, Change Your Life," Dr. Daniel Amen talks about "ANTs" - Automatic Negative Thoughts. These are the bad thoughts that are usually reactionary, like "Those people are laughing, they must be talking about me," or "The boss wants to see me? It must be bad!" When you notice these thoughts, realize that they are nothing more than ANTs and squash them!
8. Increase Your Social Activity
By increasing social activity, you decrease loneliness. Surround yourself with healthy, happy people, and their positive energy will affect you in a positive way!
9. Volunteer for an Organization, or Help another Person
Everyone feels good after helping. You can volunteer your time, your money, or your resources. The more positive energy you put out into the world, the more you will receive in return.
10. Use Pattern Interrupts to Combat Rumination
If you find yourself ruminating, a great way to stop it is to interrupt the pattern and force yourself to do something completely different. Rumination is like hyper-focusing on something negative. It's never productive, because it's not rational or solution-oriented, it's just excessive worry. Try changing your physical environment - go for a walk or sit outside. You could also call a friend, pick up a book, or turn on some music.
When it comes to the corporate world, protocol is pretty much a religion. Knowing the things needed to do are the basics of productivity, but interaction and having a steady mind makes up the entire thing to true productivity. There are those who seem to work well even under pressure, but they're uncommon ones and we are human and imperfect. To get these little things like stress under our skin won't solve our problems. Sometimes it takes a bit of courage to admit that we're turning to be workaholics rather than tell ourselves that we're not doing our best.
Ask the experts about the most vital parts of online marketing, and you'll invariably come up with a list of five major responses. The five critical online marketing principles are:
Therefore, when you're designing your web marketing strategy, before even building your site, you'll need to ask yourself how you'll obtain your visitors. You'll then need to choose which activities will get you to these results, and which of them can be done in-house, as others are outsourced.
The second step is to inform these prospective customers about your products and services. The free stuff doesn't need to be something tangible. Even the information has value, and then once they're hooked, they're ready to learn about what you have to sell them.
A customer-friendly system based on quality and transparency allows you to build your credibility and will earn the trust of your prospective customers, leading to more sales of your products and services.
A niche allows a business, no matter how large or small, to focus on a certain corner of the marketplace, limiting the competition, and focusing on the precise type of person who is most likely to become a customer. The key to niche marketing is to begin with a business plan to identify and define your focus and purpose, and then build your website and marketing strategy based upon the vision you've outlined. This encourages consistency and accuracy throughout your web marketing efforts.
Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return.
To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:
There are a number of ways to do so online. Some of the most popular include Google AdSense, Overture, and Look smart. Other methods include affiliate programs and targeted website advertising. Research other websites that have the audience you're looking for and negotiate favorable ad rates for your online marketing campaign.
4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are most convincing to prospective purchasers.
6. Developing Trust. Before anyone buys from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.
Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure your return on investment and refine your marketing campaign over time to improve results.
If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or services. Alternatively, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it's using the web to communicate the value of your products and services.
Here are seven simple yet POWERFUL ideas for you to reflect on. This will assist you adjust your marketing strategies...which can provide STRONG results on everything you sell.
3. You don't tell people to come back and visit. Customers may not purchase the first time they visit your website. The more times they show up, the greater the chance they will buy.
6. You don't make your website appear professional. It should be easy to navigate through. The graphics should be related to your main theme.
7. You don't test and improve your ads before going online. You have to continually test and improve your ad copy to get the highest possible response rate.
While providing a service for people is good, it is often the most time-consuming of the three. For example, if you write resumes for people you only get paid if you work. But if you sell an already-made product, such as an information product or an affiliate product, after you are set-up you can set up your website on autopilot and make sales with little work on your part.
Your product does not have to be long, especially if it is a specialized product. For example, a well-written 5 page how-to article on grooming your dog could sell for $15-$20 dollars.
Think about it: People are looking for your information because they do not want to go to the groomer’s (probably because they think it is overpriced). If they normally pay $40 per visit, and they visit once per month, they pay $480 yearly to the groomer.
On the other hand, if they buy your information, even at $20, you will have saved them $460 (minus the cost of grooming equipment they will have to buy) and quite possibly gain a customer for life.
You have provided your customer with a very well-written explanation of how they can save money by grooming their dog at home. Even though they have saved money, they still need grooming tools and equipment.
You can research the various grooming tools, looking for best price and best value, and add one or two pages to your booklet recommending these. Add value to your business by setting yourself up as an affiliate for those products, and recommend your affiliate link in your booklet. Then, when your customers click on the link to buy the grooming tools, you make a commission.
Congratulations! You just experienced multiple streams of income, as you were paid twice: once on the purchase of your info product, and again on the purchase of the grooming tools you affiliated for.
This is how to parlay your experiences into multiple streams of income online.
So here are 7 killer Internet marketing tools that you can implement on a shoestring budget without having to have a website of your own:
Blogging is a great tool if you would like to step up a notch and stay in constant contact with your prospects and clients. Some ideas on how to use it might be to post what’s new with you or your business, post informative content as a value-add to your clients, or hold an interactive forum with your clients geared towards understanding how to better serve them.
There are a handful of free or low cost blog hosts out there that really make this process simple (e.g. Blogger and TypePad).
3. Article Marketing
This is a phenomenal approach to bringing notoriety, interest and ultimately leads for many types of businesses. It can be used as a major differentiator or value-add on why someone should buy from you instead of your competitors. Whether your clients are local, regional, national or global - articles are portable and usable in all situations - that's part of their charm.
If they don’t promote and directly lead to a sale for you, they don’t get paid. For do-it-yourselfers, there are plenty of tools out there to help you set up this type of program. For everyone else, there are excellent service providers out there who can coordinate and manage this process for you.
6. Viral Marketing
Again, a great approach to getting others to promote and help create a buzz about you, your business, your products and/or your services. The best and most genuine way to get this started is by creating raving fans out of your existing clients and then helping them help you spread the word.
7. Public Relations
If I tell you I’m the best at what I do, you’ll take it with a grain of salt. Maybe you’ll believe me, maybe you won’t. However, people tend to believe what they read. So if a respected publication tells you that I’m the best at what I do, that usually holds more weight and adds instant credibility to me.
Spend some effort here. Become a resource for the press. You help them and they can significantly help you.
I highly recommend you spend some time with these. Explore how you can implement one, some, or all of these Internet marketing tools to help explode your business.
Answering that question is one of the most fundamental tasks your website needs to accomplish - and it's as simple to do as it is important.
By using testimonials - reviews and comments from your satisfied customers, in text, audio, or video - on your website, you not only answer the question, you also transform your sales pitch into a credible, unbiased recommendation for your product.
Testimonials build trust: Whether your customers are raving about what your product has done for them or about the great service you gave, they are telling your visitors first and foremost that they had a positive experience with your products and company. Testimonials aren't "salesy": Because testimonials aren't written in your "voice," they stand out in your copy as candid and unbiased accounts of how well your product works. Testimonials overcome skepticism: A good testimonial has the power to convince even your "tough sell" visitors that your product or service really made a difference in your customer's life - and can help them, too. For example, let's say that you're selling a special lotion designed for dry skin. A visitor finds your website - someone with dry skin who needs some relief - and reads all about the amazing moisturizing ingredients in your product and how wonderful it smells.
Those are two good selling points - things that people would want to know before they decided to buy.
But lots of products can make those promises - and many of them don't work! So why should they purchase your product ahead of all the rest?
Then, as they look over the page, a testimonial catches their eye from one of your customers, explaining that your lotion quickly healed a lifelong, agonizing skin condition - something no other product had ever managed to do!
That's the power of an effective testimonial: it can convince your reader that your product DOES work - and that you can be trusted to deliver on your promises.
"I love this product! I can't get enough! I'm so glad I bought your stuff and I'll be back to get more, for sure!"
What could be wrong with that? It sounds like you have a happy customer on your hands!
But what does this testimonial really tell your visitors? Does this prove that the product works, or explain exactly how your customers benefited from using it? While the feedback is definitely positive, the testimonial does not provide enough detail to have any real impact on your visitors.
Here's an example of the kind of effective, benefits-driven testimonials that's worth including:
"I used the methods you told me to use and for three days my phone's been ringing! I sold over $3500 in goods and services in three days! It's the first time in 5 months that anyone had really purchased anything..."
Now that's a great testimonial! But what makes it so powerful?
Let's break down the elements of an effective testimonial in more detail...
A good testimonial is filled with benefits: A comment like, "This product is great!" is nice to hear, but it doesn't tell visitors what your product can do for them. You want the benefits of what you offer to be front and center in every testimonial: "This product doubled our profits in a month!" or "This product caused the pain in my back disappear completely - and did it fast!" or "We've never seen any product that could get the rust out of your car without damaging the paint - until now."
A good testimonial substantiates your claims: If you say your product can do something, your testimonials should back up your promises - complete with actual facts and figures. How much money did your customers save by using your product? How much time did they save by using your service? How did it solve their problems or improve their lives?
Now that you know what you're looking for in a testimonial, how do you gather the reviews you need from your customers?
So how do you collect the testimonials you need -- and keep them coming as you grow your business?
One easy way to collect testimonials is to include a link on your site with a form that allows your customers to give you their vote of confidence: "Tell us how this product changed your life!" or "Click here to let us know what you think!" Use this link next to some testimonials that you've already gathered to give customers an example of the kind of feedback you're looking for.
A more effective method is to create an autoresponder that contacts your buyers after they've purchased your product - even a month later - to ask how they're enjoying the product, as well as giving them a chance to offer feedback on their experience with your business.
And, of course, any time you receive a great letter or email from a customer, ask them if you can use their comments on your web site to recommend your product to others. If they are happy enough to let you know, they're bound to want to spread the word.
If you haven't yet begun selling your product and have no feedback yet, offer your product or service for free to a select group of customers in exchange for their thoughts on the product or some details on their experience with your site.
The impact that testimonials will have on your bottom line will be well worth the initial expense! As soon as your online business is up and running, make a point of giving every one of your customers a chance to share their experiences with your product or service. Ask for feedback - good and bad - from your autoresponders, your newsletters, and other spots on your website.
Place testimonials right in the middle of your homepage salescopy to keep your readers focused on your credibility as you outline the features and benefits of your product. Set up a whole page dedicated to your glowing testimonials, as well as include snippets of their comments throughout your site. Be sure to add a link to your testimonial page next to each of those snippets! Include testimonials on each and every page of your website. No matter where your visitors click, you want them to find a positive customer review of your product or service.
Now let's look at a few mistakes to avoid when using testimonials on your website...
These strategies can apply to any Internet business. In addition, it doesn’t matter what your educational background is because everyone can utilize these techniques.
Your KISS strategy should encompass the following three types of websites: Branding site, Sales Letter site, and Power Squeeze Site. We will discuss each site in further detail.
It is also important to note that only 1% of your customers will come from the subscription box on your branding site. Also, only 1% of your customers will come from the product page here. Therefore, the main purpose of the branding site is to create your brand.
It is also helpful to tell customers exactly what you want them to do on this page. In other words, if you want them to sign up for your customer list, so have a text that says "Just sign up here". This direction will increase sales conversions. Your Power Squeeze site is your most valuable site. You may need to tweak it often.
Take great care when creating these three sites. These sites are key to attracting and retaining valuable customers who purchase your products and services.
There are three types of Entrepreneurs:
Things just don't work out for the Unsuccessful Entrepreneur. More often than not, they keep on trying, and get it a little more right next time. Eventually, some become successful. Often, they give up and return to the safety net of a 40 hour per week job. Their idea, product, or service just does not solve anyone’s problem, but their own.
I have a lot of respect for people that venture out into their own or try to turn an idea into action. These are people that generally don’t fit into the corporate structure, are generally liberal minded, having the audacity to question how things are being done and suggest there is a better way to do it.
Start-ups can end up in a common pattern: the 'New Entrepreneur' is excited about their great idea, yet they cannot really articulate how to make money with it. Their assumptions about their market are not well defined and they do not really understand what it takes to get a business going. They don’t understand why no one will invest in their business. They are passionate about the idea and their ego loves the fact that they can now put President on their business card.
So what is important for new Entrepreneurs? It is all about sales.
As a New Entrepreneur is weighing the idea, the emphasis needs to be on sales and marketing. Get the idea, product, or service out there and see if someone will pay you for it. Do you need an infrastructure to support it? Yes. Do you need to be able to deliver it? Yes. But figure out what kind of expectations you can put out there and manage. As another successful Entrepreneur told me, don’t be afraid of success. You can always find money, if you have a book of business to show an investor. You can always find ways to deliver.
The reality is New Entrepreneurs need to focus on results. In business, results equal sales and profits. Logos, names, and images can have value only if people buy because of the name, logo and image.
Get centered answering the questions of your buyers:
With limited resources and limited time, investment needs to be on finding the market, bringing them to you, engaging the market, and closing some deals or selling product.
The question to always ask:
Is what I am doing or spending money going to help me generate more sales?
2. Before you spend money on an expensive website, can you answer these questions:
a. How big is the market?
b. What words do people use to search for your product?
c. How much to advertise?
d. Who are your competitors?
e. What are they doing?
f. What are they not doing?
g. Who are the top ranked sites?
3. Have you budgeted for web marketing?
4. You are a new business, people don’t know you. And until you spend millions drilling your brand into their psyche, they aren't going to know your brand from a hole in the ground. Use what you do, or what your customers call your product as your name. This strategy worked fine in the past and still works fine today. Evidence: International Business Machines, Advanced Micro Devices, American Telephone and Telegraph, General Motors, General Electric, National Cash Register, American Airlines and Budget Rent-a-Car. Not an obscure latin name with an interesting meaning only to you.
There is really nothing sexy about Internet marketing. It's about execution and results. It's NOT about corporate ego. It is about what your product or service does for the buyer and the investor.
2) What type of visibility tactics do you enjoy? This is important. If you don’t enjoy what you are doing it will come across in your message.
If you enjoy speaking, what groups fit your criteria for your target market? Then, you might think of what groups fit the environment you enjoy. Once you have determined that, make those introductory calls to the group leaders and get on their speaking docket.
If you enjoy writing, what style of writing do you like? Mine happens to be writing from the heart through actual experiences. It is usually in story form. It reflects learning and provides positive viewpoints, giving others room to grow. The bottom line is, if you like to write -- then write! Do it in your style and get your stories out to your market.
I could go on but I bet you get the idea. Whatever approach you use, pay attention to what you enjoy and the strengths you have. Don’t be afraid to be creative. That’s when your uniqueness will shine.
3) Find other businesses that compliment what you do and vice versa. I have a peer and friend with www.nurse-entrepreneur-network.com who consistently looks for complimentary content that will benefit her client base. She has already requested that this article be in her database before it’s ready to go. There are many publishers on the Internet that will place your article on their website at no charge for other business owners to pick up. i.e. www.ezinearticles.com. There are also other websites that have a range of what they charge to publish your work.
What will you do to be seen? Think about what you enjoy, what is most effective for your product or service and get out there and DO IT! Consistency is key. Choose one or two marketing approaches, stick to the plan, evaluate the results and course correct. You will be happy with the outcome.
Whether you provide services or have your own store, you know you need to make yourself known by potential customers. The great question is how to do it. You may not have tons of money to invest in marketing. Besides, not all forms of marketing are the right choice for all businesses. The right marketing for you depends on the characteristics of your business. In this article we will explore how you can take advantage of the web to draw customers to your business.
It's then up to you to decide whether it will be a good idea or not to pay for it. It depends on your business, on whether your market is highly competitive or not, and of course it depends on whether you can afford it or not.
You can also promote your business every time you send an email. Just add your url to your signature. This way, every person to whom you send an email will also have a link to your website.
Last, but not least: you need to add content to your site periodically, so visitors come back and search engines rank your site better. Both people and search engines like sites with useful up-to-date content.
The style for the web, especially in the case of marketing, must be much more succinct and effective. Remember that it is the reader, not the writer, of the content who will determine the sequence that will be followed for the content.
To do this, there are a number of things that you need to keep in mind as you write your web content:
3. Apply more of a journalistic-type writing style. This means that your wording will be simple and direct, and any complex sentence structures should be avoided. Don't use any unnecessary words or "fluff".
This can be done by using the second person, that is, writing "you", so that the reader will feel as though he or she can personally relate with what you are trying to say.
6. Always tell your reader the benefits of whatever you're saying. Copy should be written in order to directly inform readers of "what's in it for them". This means not only saying the features of any given product or service, but also why these features are good for the reader's needs and desires.
Smaller, more manageable and more inviting paragraphs of no more than two or three sentences are easier to read and scan. You can also use subheadings and bullets to make scanning easier and more appealing.
SEO (search engine optimization) is one of the most effective online marketing efforts you can make. Furthermore, scanning your content becomes much easier when keywords are there to be spotted.
None of these points are very difficult, however, they are somewhat time consuming. Fortunately, they are worth every moment you can put into them. Whether this means hiring a professional, or doing it yourself, these techniques provide you substantial results that youíll be able to see growing over time. Just donít forget to keep up those efforts as you add new pages to your website, or if you change the siteís design in the future!
Your brand is you. It's everything that your business is, encapsulated in a name, and sometimes in a slogan. But naming your business and creating a slogan isn't enough. You've got to build your brand by showing what your brand stands for.
Here are the top five ways to build your brand online:
Aim to add something to your website every day, even if it's only one blog post (see below). Building your website is the easiest, cheapest, and fastest way to build your brand, online or offline.
Your blog can help you to build your brand as nothing else can. Spend a few minutes today checking out the websites of others in your industry. You may be surprised, and even shocked, to discover how many of your competitors are blogging.
This has huge benefits for your Search Engine Optimization (SEO) activities. Can you imagine what this could do to build your brand? Once you've written the articles, post them to your website, and to article directories, of which there are hundreds online. When you post these documents to article directories, people are made aware of your brand, and your brand's message spreads virally, as other people promote your material on their Web sites.
Tip: your local media, newspapers, radio and TV, are always desperate for stories -- send your releases to your local media, as well as posting them online.
Integrate it with a payment gateway and they'll be able to purchase your content online.
Branding is a function of marketing, and whether your business is brand new or well-established, branding your business makes your business memorable, so it's essential. These top five activities will create a strong brand for you, much sooner than you think possible.
TPPro Blog brings you the best insights and hacks to build a success story with digital marketing. Boost your business by reading our weekly posts.