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The Six Stages of Evolution

30/7/2021

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There are those people who come to the web with a solid business plan, a large amount of investment capital, and a precise strategy for how they are going to leverage the internet and exploit the incredible revenue potential of the cyber-age. Then there are the rest of us.

Millions of people have arrived on the internet with the notion of making their fortunes, and millions more will arrive in the next years. 
smartphone and social media icons
These hopeful masses hail from the full spectrum of financial status, from six-figure earners to minimum wage employees. Likewise, the newbie-networker can be an individual with an extensive background in traditional business, or a high school graduate with no clue about the dynamics of commerce and marketing.

I've observed an interesting progression among marketers who came onto the scene without a road map, and with little idea of how the microcosmos of internet marketing worked. Or maybe I've just watched my own journey, and it makes me feel better to assume others have shared my experience.

Either way. Indulge me in a few more paragraphs, if you will, as I lay out what I like to think of as the evolution of an internet marketer.
Stage One: Easy Money... Not!
Right out of the gate, most people seem to think the internet "levels the playing field", or allows anyone with fingers and a keyboard to generate staggering riches with just a few hours of busy work each week. It usually takes a couple of months for this bubble to pop, but when it finally does, the majority of newbies don't survive the event.
man on sofa working on laptop
However, when that dark day of realization comes, and it looms evident that one must work this business if he/she hopes to see any results, the strong of the networking gene pool sprout their working legs and move beyond the fog of delusion. Supremely confident in the knowledge they have surpassed those lazy sluggards who squeeled and fled at the suggestion of buckling down and putting some hard work in, the survivors of Stage One move onward and upward, where surely they will be rewarded for their tenacity.
Stage Two: Hard Work Doesn't Pay Server Fees
At Stage Two, our post primordial networkers are laboring tirelessly through the deep thickets of website construction, traffic-generation, email-list-building, and all manner of grueling and structured tedium. Their behinds sore from being glued to a worn-out office chair, and their eyes bloodshot and bleary from the all night clicking sessions, they push on day after day, certain of their forthcoming vindication.
people in coffee shop working in laptop
But they still aren't making any freakin' money. What's more, they are starting to see past the free web hosts, free classified ads, and free trial memberships. All the good stuff seems to cost money, but our Stage Twoers had hoped to put off any kind of monetary investment until they could create at least some kind of income to offset such expenditures.

And so another enormous batch of inferior networkers dies out. The thought of putting some cash into their web-business was more than their fragile little hearts could bear.

But, as always, those more suited to the challenge live on. With a deep breath and a good look at their monthly budgets, the survivors of Stage Two determine they will invest as much money as needed to keep their operations afloat until they are able to become self-funding marketers.
Stage Three: Throwing Money at it Doesn't Work Either
Enter the golden age of upgrades and paid memberships. Five bucks a month for this. Ten bucks a month for that. Anything with a Paypal button is fair game.

No longer clueless newbies who think this can be done for free, our marketers are in full stride. 
table with smartphones, sheets of paper, post-it and glass
Buying every ebook that comes down the pipe, upgrading into programs they login to once a month, and hitting every buy now button they can find, they cruise through cyberspace on a mission to buy their way right to the top. "I'm not afraid to spend money on *my* business." they tout.

Lots and lots of money goes out. Considerably less revenue comes back in.

Inevitably, the moment arrives when those who have made it to Stage Three see the folly of their current direction. Maybe it's when the credit card bill comes, or perhaps it happens when they are balancing the checkbook.

Once again, the brutal process of selection strikes down those without a heart for further trials. Uncountable numbers of washed-up, would-be internet marketers sink beneath the sludge of this stage.

And once again, that fraction of the whole with the guts and gumption to keep going grows stronger than ever before. More than a regimen of hard work and a willingness to invest money is needed here, they resolve. On the verge of a real breakthrough (they can feel it in their bones now), those who have thus far refused to fall decide a well devised plan for all future endeavors is in order.
Stage Four: Plan to Fail, Fail to Plan, and All that Other Crap
Plans are drawn up to cover every possible aspect of the game from here on out. A strict but healthy budget is imposed. Daily tasking is fine tuned for maximum effectiveness. Projections are made prior to each ad campaign, and results are measured afterwards. Tracking, testing, brain-storming, and constant attention to the hows and what-ifs become paramount.
team meeting around laptop
This carries on for some time. Until another moment of clarity is reached.

A question is posed...
"Is all of this work really worth the small amount of money I am generating?"

Or, more often...
"How is it that I'm still not making any @#$%! money?!"

This stage progresses rapidly into the next. Many specimens are lost in the transition, but due to the great speed with which Stage Four becomes Stage Five, a surprising number of marketers make the jump.
Stage Five: "What the Hell am I Doing Here?"
Here's where it gets ugly. Stage five is more of a bitter quagmire than part of the evolutionary journey.

Typical phenomena exhibited by specimens at this stage include verbal outbursts like:

"Lousy bunch of @#$%! stinkin' #$@%!!! I can't believe I've wasted three @#$#*& years of my @#$%$# life with this bunch of @!!#$% silly @#$%#@!!!, and still don't have @#$%## to show for it!"
team meeting with social icons in foreground
As you might readily imagine, droves and droves of networkers die out over the course of this stage.

But those who are able to survive this particularly crucial stretch of development will find the arduous journey has paid off. For in the breathless, weary aftermath of their well-earned tantrums, an epiphany is born.
Stage Six: Cold Hard Facts
For the love of cheese fries, this is a business like any other. Hard work, monetary investment, and sound planning are required, but all of these combined are not enough to put you into profit.

You have to know what works, and you have to understand to some extent why it works. Real knowledge of the market, the methods, and the meaning behind the apparent madness is what makes the difference between a person who works their butt off for nothing, and a person who makes a big, sweaty fortune with the same or less effort.
bearded man typing on laptop
Nobody cares how much money we invest, or how many hours we spend each day in front of our computer. Competition is fierce, expectations are high, and the only thing that matters is whether or not we can penetrate, deliver, and get the sale.

This is a pretty far cry from what most of us want to hear. But lessons that are worth learning usually have a bitter taste.

Seek out people who are successful in this field, and find out what they are doing. Watch them. Ask them questions. Take notes. Absorb as much knowledge as you can, then put that knowledge into practice.
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Internet Marketing Tactics - The Ultimate Guide

23/7/2021

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​Companies selling goods and services over the Internet need to employ web based marketing tactics that serve to draw traffic to their website, improve visitors-to-buyers ratios and increase the amount each buyer spends. The use of the web as a marketing tool is a challenge because Internet users are now much more mission oriented in their web behavior and are less inclined to surf or allow themselves to be enticed into entering a web path that deviates from their intended destination.
man working on desktop
​The effectiveness of an online marketing program is dependent on the extent to which it succeeds in reaching the intended target audience at a time when the marketing message is relevant to the target. Initially it was believed that the web, with its data mining capabilities, would open up dramatic new opportunities to marketers, but the initial enthusiasm has proven exaggerated, largely because marketers were unclear in how they defined relevant and bombarded consumers with automated marketing messages that proved to have little genuine relevance to the site visitor.
​The lesson to be learned from the initial shortcomings of online marketing is that people cannot be fooled into believing something is relevant just because a banner advertisement or window pops up on their computer screen. Nor can we, as professional online marketers, assume that relevancy is determined by the immediate activity of the web user. Not everyone searching for a site on telecommunications wants to buy a book on the topic. True, they might have a greater interest than someone who never visits a telecommunications website, but that is not the same as relevancy.
newsletter reach out spread sheet
The real way to guarantee relevancy is to allow the user to determine what is relevant to him or her at any given moment. It's true that this is being done to some extent by having a presence where relevancy might occur. Still, the challenge for online marketers is to create new tactics or new twists on existing tactics that will serve the interests of online marketers by serving the needs of online buyers.
​
Search engines allow online users to declare relevancy by electing the topics to which they wish to be directed. Registering your site with search engines will help drive traffic to your site. Effective registration is a three-phase process. You need to (1) be identified by the search engines, (2) be placed relatively close to the top of the search list, and (3) get selected by the searcher. 
​Hints for effective use of search engines include:
  • Don't wait for the search engine crawlers to find you. Submit the URLs you want listed to the search engines. You'll need to be patient though. The birthrate of new websites is such that it could take a few weeks before your site gets listed. But if you put in the time and work correctly soon enough the website will be crawled and your quest to the top of the rankings has started.
tablet on table
  • Keep resubmitting your URL. Even the best search engines only feature about 10% of the web pages out there. With more than a billion pages on the web the task is overwhelming and getting more so every day. Still, the huge number of new web pages means that the search engines often have to remove existing pages in order to accommodate new ones. By resubmitting on a regular basis you will insure that even if you were bumped, you're back on.

  • Choose your search engines. Insofar as you do not want to make site submission a full time occupation, it is wise to select which search engines are most important for your company. In most cases you will elect to submit to the larger, more active engines, but if, for example, you are in a specialized category, you may want to register with an engine dedicated to your sector as well.

  • Use titles and meta tags. Search engines will rank titles and meta descriptions highly, so this will help you get placed more prominently in search results. Also, your title and description will most likely be used by the search engine in the search results, so make certain what you write is what you want the search results to show. 
Here are a number of online marketing tactics you can employ on your website:
Personalize It - you can create a personal and ongoing relationship with your customers through the use of personalization. By providing your customers with a registration option that comes with a variety of convenience-oriented benefits, you will be able to identify users as they login and offer unique and targeted experiences.
laptop on table with floating profile icons
You can then use the knowledge of their presence to welcome them and offer a level of personalized assistance. This will allow the consumer the chance to indicate their relevancy as they enter your website, giving you the chance to work on suggested products and impulse buys.

Merchandise - traditional retailers use a variety of physical elements to promote the sale of goods in their stores. Some of these include scent machines, music, lighting and shelf placement. Your online entity needs to merchandise its goods without the benefit of these subliminal influences. It is therefore essential that you present your products in an orderly and logical manner. Make sure to incorporate sophisticated search engines that provide the consumer with the ability to search regardless of their perspective of the product. Also, when presenting merchandise it is best to offer a photo, as well as in-depth product specifications. Some sites also offer consumer reviews and product of the day. Both of these are effective and useful merchandising strategies.

Have Good Web Architecture - when designing the architecture of your site, keep in mind the consumer experience and strive to construct a site that provides the greatest possible levels of convenience, information and comfort. The way products are presented is only part of the puzzle. You must also pay attention to the user path, the check-out and payment process, and the placement of special offers. You are aiming to create a gratifying and enjoyable consumer experience. Design your website to deliver.

Use e-mail - mail can serve as a valuable marketing tool provided you structure your messages well and avoid engaging in spam. Use your e-mail campaign to develop a relationship with your shoppers, allowing them access to special offers and updates about new product offerings.

Practice Loyalty Marketing - loyalty marketing is valuable because it creates a bond between you and your customers and gives them an incentive to come back and buy from your website again. Some loyalty programs allow buyers to earn points that can be redeemed at a variety of network-affiliated websites. Other programs allow points to be converted to cash. You also have the option of developing your own incentive loyalty program, although Tudog does not recommend this unless you are prepared to provide extremely attractive rewards. There is a consumer perception of added value in programs that allow for redemption through multiple sites or as cash. The important thing to keep in mind is that loyalty programs show customers that you appreciate their business and they in turn reward you with repeat purchases.
​
Develop an Affiliate Network - affiliates serve your site by creating points-of-awareness at various websites of similar or related interests. They can serve to create credibility through association that can lend exposure to your affiliate efforts.
Dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Internet Marketing Secrets

16/7/2021

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​If you are developing a new website, or just want to improve the natural search results of an existing website, there are a few Internet marketing secrets you need to know - especially those that can provide a significant boost to your rankings.
Marketing Experts Start with Google
I have seen various statistics, but one thing is clear, Google is the dominant player of search - commanding approximately 60% of all search engine traffic.  Ask any marketing expert where he or she would spend their search engine optimization efforts and they will undoubtedly say "Google". Do what you can to rank well on Google.  As a result, you will see results on other search engines as well.
woman working on laptop
One of the simplest internet marketing secrets you can put into effect immediately is to register your domain name for 3 years. Many individuals who begin a web-based business register for one year only. You must realize, however, that Google is in the business of generating quality results from legitimate businesses. If you're an established business, chances are that your website has been up for more than a year. Google likes to see longevity and commitment. If you plan to be around for some time, register your domain for three years and show Google that you're in business to stay.​
Optimize Your Home Page for a Keyword Phrase
You have to use the right keywords if you want your website to appear at the top of any search result list. This can be tricky because most single key words are very competitive. What to do?  Another internet marketing secret is to use a keyword phrase, not just a single keyword. Additionally, you want to find a keyword phrase that isn't very competitive but generates a decent level of traffic on a daily and monthly basis.  To do so, follow these simple steps:
man checking analytics on screen
  1. Visit search tools that show you how many individuals typed in a particular search term for the previous month.
  2. Type in your keyword and notice other keyword suggestions.  Select a number of keyword phrases to evaluate. The higher number of people searching for a keyword phrase generally means that it will be harder for you to get top placement for that term.  A good number to shoot for, in terms of monthly keyword phrase searches, is about 1000 - 2000 per month.
  3. Go to http://www.google.com and type in the keyword phrase(s) you've selected one at a time. After entering each, notice the total number of results listed in the upper right hand corner after your search.  This is the number of web pages that are also associated with this keyword phrase.  You want to find the keyword phrase that commands the highest number of monthly searches (step 2 above) and the least number of competitors.​
On-Page Optimization
If you are going to rank well for any keyword phrase, you need to effectively manage your on-page optimization. Specifically, your use of H1 and H2 tags, page titles, alt images, bolded text, italicized text, underlined text, and keyword proximity. The internet marketing secret here is to copy your competition and do things slightly better.  To do so, type in your keyword phrase in Google and visit the top 5 sites listed individually. Select "view source" in the internet browser window you're using for each site and see what your toughest competition has done.
SEO options
  • Have they included the keyword phrase in their page title?  
  • Does the keyword appear in bolded text only once?  
  • Italicized text one?  Underlined text only once?  
  • Does the keyword phrase appear in the first 25 words on the page? The last 25 words? 

You will need to copy what the best websites for that keyword phrase have done and improve upon it. You don't need a marketing expert to show you how to do what I've just described, simply copy the best and evaluate each point noted. Shape your site to appeal to Google and other key search engines.​
Off-Page Optimization
The final Internet Marketing Secret you must learn is the importance of off-page optimization. This refers to the number of links pointing to your site, the PR rank (stands for Google Page Rank) of the sites linking to you, and the Anchor text of the link.  

There are some simple things you can do to begin developing an aggressive link campaign for those sites that link to your competitors - for the keyword phrase you've selected. 
code on screen
The best advice I can give you, however, is to research SEO and link building software/websites on the Internet. This will allow you to make the most of your time and target the best sites to improve your link popularity.

Building your link popularity is an arduous task. I've certainly learned over the last few years that your effectiveness in this area is ultimately determined by the tools you use and the effort you exert. Take my word on it, you don't want to build your links manually, you'll never get ahead.

Once you begin developing the links, you'll need to monitor them on an ongoing basis. Keep in mind that you will often have to provide a link on your website to the third party site. Be sure to create a links page where you maintain your link exchanges and monitor it regularly to insure that third party links to your domain still exist. If removed, you should remove your link as well.

The internet marketing secrets shared in this article are essential for improving your search engine results. Take your time and implement each one in a controlled and disciplined manner and you will see your rankings improve.​
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Earn 5-Figure Income every Month through Internet Affiliate Marketing Program

9/7/2021

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When you go surfing the Internet, you probably have noticed that every website that you visit contains several advertisements and some external links directing to other sites. You will also notice that these advertisements are just attractive enough to convince you to click these advertisements and links and see what is beyond that attractive ad and link.
Affiliate marketing
​Once you have clicked ads and links posted to a site, its owner is already making money out of your generous clicks. They are now among the thousands of individuals who are called the great affiliate marketers. 

​The name of their game is Internet affiliate marketing program, and they are making tens to hundreds of dollars per month. Moreover, there are affiliate marketers who are making a full-time living out of Internet marketing and they are generating a 5-figure income every month.
​Such a figure is quite unbelievable, but it is the reality of affiliate program. You have the power of earning thousands of dollars each month even if you do not have your own products to sell. All you have to do is to promote the products or services of other affiliates. You are dictating the flow of money that you want and at the same time freeing yourself of worries about customer’s issues, refunds, shipping, and other sales-related aspects.
social media mobile marketing
Just attract potential buyers to your website and redirect them to the affiliate link. Once they have purchased the products or services you have endorsed, you will be able to receive commissions from every sale that you have made. You will be paid depending on the percentage agreed upon on the affiliate contract. Basically, the commission that you will receive varies from 10 to 75 percent. 

For instance, you are selling a certain product that is worth $67 and the affiliate commission is set at 60 percent. It means that you will get paid $40.20 for every sale that you make from that product. Remember that it is just on a single product alone. 

Earning money through affiliate programs is quite simple, considering the fact that you do not have to create the best-selling product, compose the best sales letter to potential buyers, provide after-sales support to customers, handle concerns and problems, and others.
​When you sign up for an affiliate program, you will be provided with a special affiliate link with a unique code that will identify if the click on the link comes from your affiliate link. You can just copy and paste the code to your web pages, and the promotion will depend on you whether you will promote it through sending email newsletters, online forums, or on your website. 

However, despite the simplicity in earning through Internet affiliate marketing program, the main concern here is how to be successful in your chosen affiliate program. 
email marketing
What you need here is real people who will patronize the affiliate products or services you are endorsing. Once you have failed to draw more people to the assigned affiliate link, your dream of earning a huge 5-figure income in an affiliate program will remain to be a dream forever. 

To succeed in affiliate programs, you must be aware of the use of affiliate marketing tools. There are several tools you can use and some affiliate companies you are working with will offer some of these tools. You may use attractive webpage banners or online advertisements. These tools will help you achieve success in joining affiliate programs, so do not ever forget them in your priorities.
​Remember that your main target here is to drive heavy web traffic towards to your site that will click on the affiliate link provided in your web pages. Promotional tools such as free article directories and writing weblogs are just a few of the latest additions in promoting affiliate sites. Provide initial yet useful information about the products or services you are endorsing for sale, and use the power of words to attract them to visit your affiliate link. This way, you will be able to attract more potential buyers to your site and possibly give you the commission you are longing for. 
woman, money, laptop icon
Be one of thousands of affiliate marketers who have earned more than what you can expect by maximizing your ability and using effective strategies in your Internet affiliate marketing program.
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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