How do I effectively develop an Internet marketing strategy? Every online business owner asks this question at some point in time. Unfortunately there is no universal answer to developing your Internet marketing strategy.
There are many different methods being used and new ones being tried every day. However, there are fundamentals that must be in place to develop a successful Internet marketing strategy.
When you have a grasp of your target market you’ll be able to make accurate decisions about your business, not guesses based on guesses. Developing an Internet marketing strategy is like building the foundation of your business. When you analyze your target audience, you'll want to find out the answers to questions such as the ones listed below.
Depending on what your business sells or offers, there should be more questions you can develop to further hone your target market and therefore you Internet marketing strategy.
How do you get this information? Talk to people in person or in groups. Conduct an online survey. Make use of online forums. Put a forum on your site. Use a promotional give away to get information. Be creative and be real.
Internet marketing strategy three: Don’t base your sales pitch on deception.
Make sure your links accurately describe what the viewer will get. It is a common con to have a link to a freebie or discount lead to nothing more than a hard sales pitch that the viewer wouldn’t have chosen. If you do, you’ll likely lose the potential customer.
The style for the web, especially in the case of marketing, must be much more succinct and effective. Remember that it is the reader, not the writer, of the content who will determine the sequence that will be followed for the content.
To do this, there are a number of things that you need to keep in mind as you write your web content:
3. Apply more of a journalistic-type writing style. This means that your wording will be simple and direct, and any complex sentence structures should be avoided. Don't use any unnecessary words or "fluff".
This can be done by using the second person, that is, writing "you", so that the reader will feel as though he or she can personally relate with what you are trying to say.
6. Always tell your reader the benefits of whatever you're saying. Copy should be written in order to directly inform readers of "what's in it for them". This means not only saying the features of any given product or service, but also why these features are good for the reader's needs and desires.
Smaller, more manageable and more inviting paragraphs of no more than two or three sentences are easier to read and scan. You can also use subheadings and bullets to make scanning easier and more appealing.
SEO (search engine optimization) is one of the most effective online marketing efforts you can make. Furthermore, scanning your content becomes much easier when keywords are there to be spotted.
None of these points are very difficult, however, they are somewhat time consuming. Fortunately, they are worth every moment you can put into them. Whether this means hiring a professional, or doing it yourself, these techniques provide you substantial results that youíll be able to see growing over time. Just donít forget to keep up those efforts as you add new pages to your website, or if you change the siteís design in the future!
Virtually anybody can succeed with their very own successful home business, and yet the majority fail with their home business.
Why?...Three main reasons why people fail.
Same with your home business, you will have falls, it is all part of the learning curve, you will learn more from these slight setbacks than from your successes enabling you and your business skills to develop.
not really believe in your home business how will you convince anybody else too. Believe in your business and other people will as well, believe, and your business will thrive.
What motivates somebody to start their own home business, desires, pleasure. Millions dream of the benefits of owning a successful business, financial Independence for one and with that comes personal freedom. Figures out there indicate that on an average day, six million residents in America alone search for home business opportunities, but desires and dreams of a better lifestyle are not always enough to motivate somebody into action. The biggest motivator of all is often pain, losing one's source of income, or a reduction in income for whatever reason. The emotional pain that comes with trying to exist on a reduced income level has motivated thousands of people into starting their own successful home businesses. Don't let pain be your motivator, instead let your desires and goals motivate you and your business, allowing you and your family to live the lifestyle you deserve and dream about.
Once you have made the decision to start your own home business, just keep focused on what motivated you to start your home business in the first place, this will provide the drive required to push your home business forward. A final thought, what if you were to take the action required today? What might your lifestyle be like in a year's time?
Keyword research for your site is a must. Find and use some kind of keyword research tool to select the perfect keyword phrases for your site and to also check what phrases your competitors are using.
You will want to get a domain name that is no more than two words and that is relevant to your content. If you are selling rubber baby buggy bumpers then you might try "safebaby.com" or babybumper.com. You need to create your brand and your domain is where your brand begins.
After choosing your great new name and having found as many relevant keyword phrases for your niche, then take the plunge and get it hosted somewhere. I love godaddy and have used them for years, but you may not. Just get it out there in front of new eyeballs at your host of choice.
Your Site Won't EVER be finished. Don't let getting ready to get ready to get ready doom you from the start, just jump in the waters fine.
I don't buy the saying "knowledge is power" but I would if it said knowledge combined with action is power.
Anyway, on to the next step.
Bring on the main course for those hungry little spiders with 20 to 30 pages of really relevant content containing all of your relevant keyword phrases for each page. The spiders will be happy and you will have given them a good reason to pay you back with good search results.
You may want to stay away from slam bam graphics and flash in your site design. It is easier to keep your visitors on your site if it is simple and easy to navigate. If they wanted entertainment they would be watching TV.
Keep the navigation the same on all pages ie.. graphical interfaces on the left or top with a text version at the bottom.
Don't let that visitor slip away too quickly by grabbing their attention with bold headers because when they first visit your page they're just scanning or window shopping, not reading.
Build a site map that links to your pages and stick it in a text link at the bottom of your pages.
Remember I said your site is never finished and now that you have built the foundation for your business, it's time to add some goodies. Write a new content page every two to three days, say around 200-500 words to keep visitors coming back for your words of wisdom.
DON'T use tricks such as keyword stuffing and doorway pages leading to useless garbage, it will cost you in the end.
You need a blog to get to know some of the millions of wonderful people (buyers) out there and to show that you're a human being that they can trust. post at least once per week.
Stay away from reciprocal links and link farms, but do submit your site to appropriate webmasters and ask them to link to you because it will benefit them in some way.
Track your visitors. track your sales. track your links, track your tracks, and if you don't know where you're at, you sure won't know how to get where you're going.
Pay per click sites such as google adwords work to keep your brand out there, and are a good investment in your business. You did know that there would be some overhead, right? Good then, I'm not writing to someone in la-la land.
Keep up to date on new trends and write an article once a week and submit it to as many article directories as possible.
Study your traffic patterns after 60 to 90 days so you can determine how best to guide them through your site and also check the search engines and directories that you submitted too and resubmit if your not found.
Press releases are great for new products or service announcements and for new content, why not offer RSS feeds to your visitors?
If you do these things consistently and persistently and keep your content fresh, you will almost be guaranteed to have a successful website this time next year.
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