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The Ultimate Internet Marketing Strategy - 5 Fundamentals

26/2/2021

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​How do I effectively develop an Internet marketing strategy? Every online business owner asks this question at some point in time. Unfortunately there is no universal answer to developing your Internet marketing strategy.

There are many different methods being used and new ones being tried every day. However, there are fundamentals that must be in place to develop a successful Internet marketing strategy.
Internet marketing strategy one: Know your target market.
Don’t guess, those who guess fail. Check your reality; don’t think everyone needs what you are selling. Take the time and effort to develop a very specific outline of your preferred customer.

Research, ask questions, talk to people, get a firm understanding of who it is you are selling to and don’t depend on “if you build it they will come”.
chess on ipad
When you have a grasp of your target market you’ll be able to make accurate decisions about your business, not guesses based on guesses. Developing an Internet marketing strategy is like building the foundation of your business. When you analyze your target audience, you'll want to find out the answers to questions such as the ones listed below.
people writing on board
What products/services do you currently buy? Why do you buy your current brand? What do you like about it? What could be improved? If you could recreate the product/service, how would you change it? What websites do you frequent? What ezines or newsletters do you receive via email? Sex? Age? Annual income? Occupation? Title? Are you a business owner?
Depending on what your business sells or offers, there should be more questions you can develop to further hone your target market and therefore you Internet marketing strategy.

How do you get this information? Talk to people in person or in groups. Conduct an online survey. Make use of online forums. Put a forum on your site. Use a promotional give away to get information. Be creative and be real.
Internet marketing strategy two: Understand why people stay on your website once they are there.
People who come to your website and leave seconds later are not customers. Your first page should load very quickly. Be brief and to the point. Verbosity is marketing death. Good design, good writing and white space are preferred. Use tables with padding and spacing to give your pages a quality feel. Hiring professionals can be money well spent.
woman looking at internet icons
Internet marketing strategy three: Don’t base your sales pitch on deception.
Make sure your links accurately describe what the viewer will get. It is a common con to have a link to a freebie or discount lead to nothing more than a hard sales pitch that the viewer wouldn’t have chosen. If you do, you’ll likely lose the potential customer.
online marketing strategy
Internet marketing strategy four: Always provide something for the viewer, even information can make them return again and again.
Your viewers like to get new, updated material. Therefore, make sure to provide ongoing quality information as often as possible.

Internet marketing strategy five: Always research the methods you may want to use to advertise, i.e. link exchanges, click through programs, pay per click programs, advertising on search engines, banner ads, etc. Make sure the methods you select reach your target market. Don’t market your ego; market your product or service.
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Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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10 Great Tips for Content Creation

19/2/2021

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It has been discovered that visitors to websites read the content differently than they would if they were reading the same content in print.  When a website visitor is reading a websiteís content, then instead of reading it word for word, it is more likely that he or she will scan over the page looking for the specific information that he or she wants from the page. Therefore, the style of writing used for print material is not the same as that which should be utilized for a website.
woman typing on laptop
The style for the web, especially in the case of marketing, must be much more succinct and effective. Remember that it is the reader, not the writer, of the content who will determine the sequence that will be followed for the content.

​To do this, there are a number of things that you need to keep in mind as you write your web content:
1. Instead of thinking like an online marketer, you need to think like the reader. This means that you need to make certain that anyone scanning over your content will find it easy to discover the information they’ve been seeking.

2. Always keep the reader in mind as you write each part of the copy. Use a style that is much more casual than you would in print, because the reader will need to be able to relate to the wording.
image of wordpress post
3. Apply more of a journalistic-type writing style. This means that your wording will be simple and direct, and any complex sentence structures should be avoided. Don't use any unnecessary words or "fluff".
​4. Never let the end purpose of your content leave your mind as you write. Online marketing is something that must be done with purpose in order to reach a specific target. The design itself, the copy, and the navigational tools should all work together toward your online marketing message.

5. Make your copy personal so that it reads as though you're speaking directly to your prospective client.  
feather pen writing
This can be done by using the second person, that is, writing "you", so that the reader will feel as though he or she can personally relate with what you are trying to say.

6. Always tell your reader the benefits of whatever you're saying. Copy should be written in order to directly inform readers of "what's in it for them". This means not only saying the features of any given product or service, but also why these features are good for the reader's needs and desires.
7. Give order to your content by saying the most important things first so that they are the first points that your readers will spot at the top of the page. Since your readers will be scanning to find information that is worthwhile to them, you need to catch their interest as soon as possible or they will simply go elsewhere.

8. Don't make your content one or two enormous blocks of text.  Instead, break up your paragraphs. 
woman sitting on floor and writing on laptop
Smaller, more manageable and more inviting paragraphs of no more than two or three sentences are easier to read and scan. You can also use subheadings and bullets to make scanning easier and more appealing.
9. Be consistent with your writing style throughout your site. Every page from your website should be written with the same feel, the same layout, the same words that are capitalized, and the same number of headings, so that everything remains consistent. This is extremely appealing to web users, since it makes scanning dramatically simpler.

10. Of course, you should never forget the ever-important keywords to be included to maximize 
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SEO (search engine optimization) is one of the most effective online marketing efforts you can make.  Furthermore, scanning your content becomes much easier when keywords are there to be spotted.

None of these points are very difficult, however, they are somewhat time consuming. Fortunately, they are worth every moment you can put into them.  Whether this means hiring a professional, or doing it yourself, these techniques provide you substantial results that youíll be able to see growing over time.  Just donít forget to keep up those efforts as you add new pages to your website, or if you change the siteís design in the future!
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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Could You Succeed With A Home Business?

12/2/2021

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Virtually anybody can succeed with their very own successful home business, and yet the majority fail with their home business.
Why?...Three main reasons why people fail.
1. Not really getting started.
Lots of people sign up for some program or another and think that is all there is to it, and that the money will come rolling in, wrong! As with anything getting started, it's the hardest part requiring planning and organisation, get this right and the momentum you create will then push your business forward in leaps and bounds. Any reputable program will have all the information you require to get your home business off to a flying start.
Man looking at board with papers
never give up
2. Half hearted approach.
Many people fall into this category. Oh well I gave i ago, but it did not work out for me, I didn't really expect it to, these people are just looking for an excuse to fail. This is an attitude that we acquire as we grow up as a child, failure was not part of your vocabulary. For example learning to ride a bicycle, no doubt you probably fell off more than once, it hurt, but it did not stop you, you would get back on it until you mastered the skill. 
Same with your home business, you will have falls, it is all part of the learning curve, you will learn more from these slight setbacks than from your successes enabling you and your business skills to develop.
3. Belief
This is probably the most common category, this is also the biggest difference between successful people and the vast majority of people, no matter what walk of life they come from, everybody has dreams and ideas, the difference between somebody successful, and the vast majority of people, is that successful people have the belief and conviction to make their ideas happen doing whatever is needed to fulfil their dreams, if you do 
woman giving thumbs up
not really believe in your home business how will you convince anybody else too. Believe in your business and other people will as well, believe, and your business will thrive.
start sign
Getting started
This can seem a pretty daunting task, and this is where most people fail, but don`t worry, even if you know absolutely nothing about home businesses, as stated earlier all reputable programs will supply you with all the help, information and support that you will require, to ensure that your business is a success.
Motivation
What motivates somebody to start their own home business, desires, pleasure. Millions dream of the benefits of owning a successful business, financial Independence for one and with that comes personal freedom. Figures out there indicate that on an average day, six million residents in America alone search for home business opportunities, but desires and dreams of a better lifestyle are not always enough to motivate somebody into action. The biggest motivator of all is often pain, losing one's source of income, or a reduction in income for whatever reason. The emotional pain that comes with trying to exist on a reduced income level has motivated thousands of people into starting their own successful home businesses. Don't let pain be your motivator, instead let your desires and goals motivate you and your business, allowing you and your family to live the lifestyle you deserve and dream about.
In Conclusion
Once you have made the decision to start your own home business, just keep focused on what motivated you to start your home business in the first place, this will provide the drive required to push your home business forward. A final thought, what if you were to take the action required today? What might your lifestyle be like in a year's time?
board with darts in it
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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Come on, I want a step by step website success plan.

5/2/2021

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Step by step, that's the way to go to have yourself a successful website in one year.

If you think a year is too long then I'm afraid you will be discouraged most of the time while marketing online because it will, unless your the real McCoy internet "Guru" in which case please contact me and let's make boatloads of cash.

If you're serious and are willing to walk the talk, let's begin.
woman holding sign
Keyword research for your site is a must. Find and use some kind of keyword research tool to select the perfect keyword phrases for your site and to also check what phrases your competitors are using.

You will want to get a domain name that is no more than two words and that is relevant to your content. If you are selling rubber baby buggy bumpers then you might try "safebaby.com" or babybumper.com. You need to create your brand and your domain is where your brand begins.

After choosing your great new name and having found as many relevant keyword phrases for your niche, then take the plunge and get it hosted somewhere. I love godaddy and have used them for years, but you may not. Just get it out there in front of new eyeballs at your host of choice.
laptop, notepad, pen, phone and coffee on table
It does not have to be a huge site to begin with. You should put up at least an "about me" section stating who you are and what you do and what your going to do and when, and then make sure that the major search engines have a chance to let their spiders crawl it and chew on it for an appetizer.

Note: A pet peeve of mine when consulting newbies is that they want to be "finished" with their site, their Whole site, before submitting anything. 
Your Site Won't EVER be finished. Don't let getting ready to get ready to get ready doom you from the start, just jump in the waters fine.

I don't buy the saying "knowledge is power" but I would if it said knowledge combined with action is power.

Anyway, on to the next step.

Bring on the main course for those hungry little spiders with 20 to 30 pages of really relevant content containing all of your relevant keyword phrases for each page. The spiders will be happy and you will have given them a good reason to pay you back with good search results.

You may want to stay away from slam bam graphics and flash in your site design. It is easier to keep your visitors on your site if it is simple and easy to navigate. If they wanted entertainment they would be watching TV.
Optimize your site as much as possible so that it is quick to load even for the dial up visitors, yes there are still plenty of them out there.

Do a quick search for "usability" for tips on not violating website design characteristics.

Make sure to put your keyword phrases in your title and headers and in your content. If it's baby bumpers then your writing will be about baby bumpers. In other words, you write about your keywords, you don't just stick them somewhere.
woman and icon maze
Keep the navigation the same on all pages ie.. graphical interfaces on the left or top with a text version at the bottom.​

Don't let that visitor slip away too quickly by grabbing their attention with bold headers because when they first visit your page they're just scanning or window shopping, not reading.

Build a site map that links to your pages and stick it in a text link at the bottom of your pages.

Remember I said your site is never finished and now that you have built the foundation for your business, it's time to add some goodies. Write a new content page every two to three days, say around 200-500 words to keep visitors coming back for your words of wisdom.

DON'T use tricks such as keyword stuffing and doorway pages leading to useless garbage, it will cost you in the end.
man checking website on laptop
Find out who is linking to your competitors by using Google's link service ie...type in "link:http://www.competitorsdomain.com" and you will see who is linking to them. Contact them and get them to link to you too.

Submit your site to 4 or 5 directories that are suited to your niche and local directories such as the yellow pages.
You need a blog to get to know some of the millions of wonderful people (buyers) out there and to show that you're a human being that they can trust. post at least once per week.

Stay away from reciprocal links and link farms, but do submit your site to appropriate webmasters and ask them to link to you because it will benefit them in some way.

Track your visitors. track your sales. track your links, track your tracks, and if you don't know where you're at, you sure won't know how to get where you're going.​

Pay per click sites such as google adwords work to keep your brand out there, and are a good investment in your business. You did know that there would be some overhead, right? Good then, I'm not writing to someone in la-la land.

Keep up to date on new trends and write an article once a week and submit it to as many article directories as possible.

Study your traffic patterns after 60 to 90 days so you can determine how best to guide them through your site and also check the search engines and directories that you submitted too and resubmit if your not found.

Press releases are great for new products or service announcements and for new content, why not offer RSS feeds to your visitors?

If you do these things consistently and persistently and keep your content fresh, you will almost be guaranteed to have a successful website this time next year.
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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