While providing a service for people is good, it is often the most time-consuming of the three. For example, if you write resumes for people you only get paid if you work. But if you sell an already-made product, such as an information product or an affiliate product, after you are set-up you can set up your website on autopilot and make sales with little work on your part.
Your product does not have to be long, especially if it is a specialized product. For example, a well-written 5 page how-to article on grooming your dog could sell for $15-$20 dollars. Think about it: People are looking for your information because they do not want to go to the groomer’s (probably because they think it is overpriced). If they normally pay $40 per visit, and they visit once per month, they pay $480 yearly to the groomer. On the other hand, if they buy your information, even at $20, you will have saved them $460 (minus the cost of grooming equipment they will have to buy) and quite possibly gain a customer for life.
You have provided your customer with a very well-written explanation of how they can save money by grooming their dog at home. Even though they have saved money, they still need grooming tools and equipment. You can research the various grooming tools, looking for best price and best value, and add one or two pages to your booklet recommending these. Add value to your business by setting yourself up as an affiliate for those products, and recommend your affiliate link in your booklet. Then, when your customers click on the link to buy the grooming tools, you make a commission. Congratulations! You just experienced multiple streams of income, as you were paid twice: once on the purchase of your info product, and again on the purchase of the grooming tools you affiliated for. This is how to parlay your experiences into multiple streams of income online.  Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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The million dollar question is: How can I do this and get the best results? I have prepared an article that will guide you through the process in 3 steps:
Before I go any further, it's important to understand that keywording is one of several important steps in your SEO strategy. This alone will help but it's not the final solution for ranking If you've already written several pages of content, that's alright, but the best course of action is to start with keyword research, selection and density. Trust me, this is time well spent. If search engines understand what you’re all about, it's easier to include your website in the results. Follow the steps I have mentioned below and your website will enjoy better ranking in search results.
1) Think about what keywords you would choose while you search for certain products or services. Think from a customer point of view and not from a search engine or SEO point of view. Collect and write it down. I suggest using a spreadsheet so that it will help you in the stages as well. 2) Another option is to ask your customers and friends how they search on the net to find your business. People think differently and might not use the same keyword phrase to find that product or service. This will be a source of target keywords. Collect and store them. 3) Keyword suggestion tools. There are 100's of tools on the web some of them are free and others charge a fee. This link will help you out to select the one that works best for you. Type in your keywords and phrases into these tools and you will find 100's of keyword suggestions for a particular product or service along with monthly search stats. They also indicate how much competition there is for that particular keyword phrase. It's always more challenging to rank for high search volume keywords. Choose keywords that are less competitive, so that your website will rank well for that particular keyword phrase in search engine results. Try to include long tail keywords (4 words or more). They are often less sought after and can provide a competitive edge. Once these steps are done, use your spreadsheet to determine the ideal keywords. Google likes websites with more content. Why do you think Wikipedia is usually the #1 result in any search? Build a spreadsheet that will list the relevant keywords for your business compared to the search volume and competition it faces to be well ranked. As mentioned before, try to choose less competitive keywords. After this stage is completed, it's time to start building content for your website. 4) If you’ve already published your website, check your web logs and gather keywords that people use to find your site. This will guide you to adjust your content. Make sure to register your website with Google Search Console as it captures the queries used to find your site.
Density Search engine robots are very intelligent spiders they can determine when you're trying to cheat them. They index web pages to determine how many times a keyword has been used on a particular page and can flag a website if it identifies word stuffing. Now you see now why keyword density is so important - it can hurt your ranking! An ideal rate would be between 10-15 % of keyword density on the page (based on the total amount of words). Use different keywords related to a phrase so that the words are picked up by search engines. If the job is well done, search engines will determine a page or website as relevant and identify it as authoritative content. For example, a search for the keyword "dog supplies" shows numerous related terms like "dog supplies online" "dog supply store" etc. Select words and related expressions that will help better identify your website within the market it represents and build your content avoiding keyword concentration.
Use your spreadsheet with the selected keywords to place them in your article as links to make them your anchor text. These will eventually be picked up by search engines and become keywords related to your website. Also consider including your site in relevant business listings. Search for the term "business listing {name of city where your business is located}". Some are free, others are paid and several of them provide DoFollow links to your website. The more external links pointing to your website from relevant websites (content and rating) the better. Search engines read this as authority and reward it with a better ranking. And remember, this is not a sprint, it's a marathon. If you are well prepared slowly but surely your website will increase in importance and start showing up in search results. Make sure your design is user friendly, the content is easy to find and you offer several contact options. Visitors don't spend time on websites that they can't find what they're looking for. Happy keywording!  Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
Here's a fact: You already have the resources you need. You do not need to buy into anybody elseís program. For that matter, you don't even need to buy into mine. All you really need to do is remember one simple word, 'network'. Just network. Here are a few ideas to help bring it into focus.
This is one reason why I refuse to throw my website on auto-pilot. I want people to know that there is actually another living, breathing person on the other end, and I want to be accessible to those people who choose to do business with me.
Then, help your friends succeed. Trade banners, trade links, and really get into the business of promoting each other. Contribute to each otherís newsletter. Do what's right and good for both, and don’t be afraid to take chances. Try something new.
Just remember to make friends, not business partners.  Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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