Ask the experts about the most vital parts of online marketing, and you'll invariably come up with a list of five major responses. The five critical online marketing principles are:
Therefore, when you're designing your web marketing strategy, before even building your site, you'll need to ask yourself how you'll obtain your visitors. You'll then need to choose which activities will get you to these results, and which of them can be done in-house, as others are outsourced.
The second step is to inform these prospective customers about your products and services. The free stuff doesn't need to be something tangible. Even the information has value, and then once they're hooked, they're ready to learn about what you have to sell them.
A customer-friendly system based on quality and transparency allows you to build your credibility and will earn the trust of your prospective customers, leading to more sales of your products and services.
A niche allows a business, no matter how large or small, to focus on a certain corner of the marketplace, limiting the competition, and focusing on the precise type of person who is most likely to become a customer. The key to niche marketing is to begin with a business plan to identify and define your focus and purpose, and then build your website and marketing strategy based upon the vision you've outlined. This encourages consistency and accuracy throughout your web marketing efforts.
Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return.
To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:
There are a number of ways to do so online. Some of the most popular include Google AdSense, Overture, and Look smart. Other methods include affiliate programs and targeted website advertising. Research other websites that have the audience you're looking for and negotiate favorable ad rates for your online marketing campaign.
4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are most convincing to prospective purchasers.
6. Developing Trust. Before anyone buys from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.
Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure your return on investment and refine your marketing campaign over time to improve results.
If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or services. Alternatively, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it's using the web to communicate the value of your products and services.
Here are seven simple yet POWERFUL ideas for you to reflect on. This will assist you adjust your marketing strategies...which can provide STRONG results on everything you sell.
3. You don't tell people to come back and visit. Customers may not purchase the first time they visit your website. The more times they show up, the greater the chance they will buy.
6. You don't make your website appear professional. It should be easy to navigate through. The graphics should be related to your main theme.
7. You don't test and improve your ads before going online. You have to continually test and improve your ad copy to get the highest possible response rate.
Here's a fact: You already have the resources you need. You do not need to buy into anybody elseís program. For that matter, you don't even need to buy into mine. All you really need to do is remember one simple word, 'network'. Just network. Here are a few ideas to help bring it into focus.
This is one reason why I refuse to throw my website on auto-pilot. I want people to know that there is actually another living, breathing person on the other end, and I want to be accessible to those people who choose to do business with me.
Then, help your friends succeed. Trade banners, trade links, and really get into the business of promoting each other. Contribute to each otherís newsletter. Do what's right and good for both, and don’t be afraid to take chances. Try something new.
Just remember to make friends, not business partners.
These hopeful masses hail from the full spectrum of financial status, from six-figure earners to minimum wage employees. Likewise, the newbie-networker can be an individual with an extensive background in traditional business, or a high school graduate with no clue about the dynamics of commerce and marketing.
I've observed an interesting progression among marketers who came onto the scene without a road map, and with little idea of how the microcosmos of internet marketing worked. Or maybe I've just watched my own journey, and it makes me feel better to assume others have shared my experience.
Either way. Indulge me in a few more paragraphs, if you will, as I lay out what I like to think of as the evolution of an internet marketer.
However, when that dark day of realization comes, and it looms evident that one must work this business if he/she hopes to see any results, the strong of the networking gene pool sprout their working legs and move beyond the fog of delusion. Supremely confident in the knowledge they have surpassed those lazy sluggards who squeeled and fled at the suggestion of buckling down and putting some hard work in, the survivors of Stage One move onward and upward, where surely they will be rewarded for their tenacity.
But they still aren't making any freakin' money. What's more, they are starting to see past the free web hosts, free classified ads, and free trial memberships. All the good stuff seems to cost money, but our Stage Twoers had hoped to put off any kind of monetary investment until they could create at least some kind of income to offset such expenditures.
And so another enormous batch of inferior networkers dies out. The thought of putting some cash into their web-business was more than their fragile little hearts could bear.
But, as always, those more suited to the challenge live on. With a deep breath and a good look at their monthly budgets, the survivors of Stage Two determine they will invest as much money as needed to keep their operations afloat until they are able to become self-funding marketers.
Buying every ebook that comes down the pipe, upgrading into programs they login to once a month, and hitting every buy now button they can find, they cruise through cyberspace on a mission to buy their way right to the top. "I'm not afraid to spend money on *my* business." they tout.
Lots and lots of money goes out. Considerably less revenue comes back in.
Inevitably, the moment arrives when those who have made it to Stage Three see the folly of their current direction. Maybe it's when the credit card bill comes, or perhaps it happens when they are balancing the checkbook.
Once again, the brutal process of selection strikes down those without a heart for further trials. Uncountable numbers of washed-up, would-be internet marketers sink beneath the sludge of this stage.
And once again, that fraction of the whole with the guts and gumption to keep going grows stronger than ever before. More than a regimen of hard work and a willingness to invest money is needed here, they resolve. On the verge of a real breakthrough (they can feel it in their bones now), those who have thus far refused to fall decide a well devised plan for all future endeavors is in order.
This carries on for some time. Until another moment of clarity is reached.
A question is posed...
"Is all of this work really worth the small amount of money I am generating?"
Or, more often...
"How is it that I'm still not making any @#$%! money?!"
This stage progresses rapidly into the next. Many specimens are lost in the transition, but due to the great speed with which Stage Four becomes Stage Five, a surprising number of marketers make the jump.
As you might readily imagine, droves and droves of networkers die out over the course of this stage.
But those who are able to survive this particularly crucial stretch of development will find the arduous journey has paid off. For in the breathless, weary aftermath of their well-earned tantrums, an epiphany is born.
Nobody cares how much money we invest, or how many hours we spend each day in front of our computer. Competition is fierce, expectations are high, and the only thing that matters is whether or not we can penetrate, deliver, and get the sale.
This is a pretty far cry from what most of us want to hear. But lessons that are worth learning usually have a bitter taste.
Seek out people who are successful in this field, and find out what they are doing. Watch them. Ask them questions. Take notes. Absorb as much knowledge as you can, then put that knowledge into practice.
The effectiveness of an online marketing program is dependent on the extent to which it succeeds in reaching the intended target audience at a time when the marketing message is relevant to the target. Initially it was believed that the web, with its data mining capabilities, would open up dramatic new opportunities to marketers, but the initial enthusiasm has proven exaggerated, largely because marketers were unclear in how they defined relevant and bombarded consumers with automated marketing messages that proved to have little genuine relevance to the site visitor.
The real way to guarantee relevancy is to allow the user to determine what is relevant to him or her at any given moment. It's true that this is being done to some extent by having a presence where relevancy might occur. Still, the challenge for online marketers is to create new tactics or new twists on existing tactics that will serve the interests of online marketers by serving the needs of online buyers.
Search engines allow online users to declare relevancy by electing the topics to which they wish to be directed. Registering your site with search engines will help drive traffic to your site. Effective registration is a three-phase process. You need to (1) be identified by the search engines, (2) be placed relatively close to the top of the search list, and (3) get selected by the searcher.
You can then use the knowledge of their presence to welcome them and offer a level of personalized assistance. This will allow the consumer the chance to indicate their relevancy as they enter your website, giving you the chance to work on suggested products and impulse buys.
Merchandise - traditional retailers use a variety of physical elements to promote the sale of goods in their stores. Some of these include scent machines, music, lighting and shelf placement. Your online entity needs to merchandise its goods without the benefit of these subliminal influences. It is therefore essential that you present your products in an orderly and logical manner. Make sure to incorporate sophisticated search engines that provide the consumer with the ability to search regardless of their perspective of the product. Also, when presenting merchandise it is best to offer a photo, as well as in-depth product specifications. Some sites also offer consumer reviews and product of the day. Both of these are effective and useful merchandising strategies.
Have Good Web Architecture - when designing the architecture of your site, keep in mind the consumer experience and strive to construct a site that provides the greatest possible levels of convenience, information and comfort. The way products are presented is only part of the puzzle. You must also pay attention to the user path, the check-out and payment process, and the placement of special offers. You are aiming to create a gratifying and enjoyable consumer experience. Design your website to deliver.
Use e-mail - mail can serve as a valuable marketing tool provided you structure your messages well and avoid engaging in spam. Use your e-mail campaign to develop a relationship with your shoppers, allowing them access to special offers and updates about new product offerings.
Practice Loyalty Marketing - loyalty marketing is valuable because it creates a bond between you and your customers and gives them an incentive to come back and buy from your website again. Some loyalty programs allow buyers to earn points that can be redeemed at a variety of network-affiliated websites. Other programs allow points to be converted to cash. You also have the option of developing your own incentive loyalty program, although Tudog does not recommend this unless you are prepared to provide extremely attractive rewards. There is a consumer perception of added value in programs that allow for redemption through multiple sites or as cash. The important thing to keep in mind is that loyalty programs show customers that you appreciate their business and they in turn reward you with repeat purchases.
Develop an Affiliate Network - affiliates serve your site by creating points-of-awareness at various websites of similar or related interests. They can serve to create credibility through association that can lend exposure to your affiliate efforts.
If you are developing a new website, or just want to improve the natural search results of an existing website, there are a few Internet marketing secrets you need to know - especially those that can provide a significant boost to your rankings.
One of the simplest internet marketing secrets you can put into effect immediately is to register your domain name for 3 years. Many individuals who begin a web-based business register for one year only. You must realize, however, that Google is in the business of generating quality results from legitimate businesses. If you're an established business, chances are that your website has been up for more than a year. Google likes to see longevity and commitment. If you plan to be around for some time, register your domain for three years and show Google that you're in business to stay.
You will need to copy what the best websites for that keyword phrase have done and improve upon it. You don't need a marketing expert to show you how to do what I've just described, simply copy the best and evaluate each point noted. Shape your site to appeal to Google and other key search engines.
The best advice I can give you, however, is to research SEO and link building software/websites on the Internet. This will allow you to make the most of your time and target the best sites to improve your link popularity.
Building your link popularity is an arduous task. I've certainly learned over the last few years that your effectiveness in this area is ultimately determined by the tools you use and the effort you exert. Take my word on it, you don't want to build your links manually, you'll never get ahead.
Once you begin developing the links, you'll need to monitor them on an ongoing basis. Keep in mind that you will often have to provide a link on your website to the third party site. Be sure to create a links page where you maintain your link exchanges and monitor it regularly to insure that third party links to your domain still exist. If removed, you should remove your link as well.
The internet marketing secrets shared in this article are essential for improving your search engine results. Take your time and implement each one in a controlled and disciplined manner and you will see your rankings improve.
1) You start signing up for everyone's email list to "learn for free"
2) You start seeing what everyone is doing and you think to yourself... "I should do that"
3) You finally get the courage to start pursuing something but you start pursuing everything. You go in all different directions and only make a half-assed effort one way or the other.
4) Because you didn't experience "ultimate success" the first go around, you start buying products and information on IM.
7) Because sales aren't pouring in, you decide to buy some traffic from Google Adwords.
8) After your Google Adwords account gets run up and you've blown a whack of cash AND still don't have that many sales you start to get a bitter taste in your mouth about IM.
9) Then it hits you... I'm all over the place and don't have a plan at all.
This story repeats itself time and time again.
I'll never forget the moment when a well known internet marketer shared an ENORMOUS tip that this year has helped many people make thousands of dollars.
To make this work, you first need to close your mind mapping software with those "million dollar ideas".
It may seem confusing but let me put some sense into it:
Create a flow chart to help you clearly understand the "steps" in the process. Then focus on each step and either master them yourself or find reliable outsourcing partners who can take care of certain "steps" for you.
3) Start taking consistent action!!
This is where most people drop the ball. They jump in too quick, lose some money and get out. It takes consistent action of doing the same things over and over. Build momentum over time.
4) Focus on who you like learning from.
In the beginning, when you narrow down who you learn from the process becomes clear a lot more quickly. Zero in on two people first and then slowly (very slowly) branch off once you have a grip on where you are heading and have implemented what you've learned.
Follow this earlier and your life will be a heck of a lot easier!
Here's to your 'early days' being more lucrative!
Face it. There are tons of websites out there but few that pull their weight and get results. Effective website design is not easy. If it was, every business that put up a website would realize enormous success. It takes many different skill sets to pull together a killer website.
That being said, here is a list of website design sins for your edification. Consider these deeply and I highly recommend you make sure your website doesn’t commit them.
No means of capturing visitor’s contact information. You are missing a tremendous opportunity to gather prospects who are clearly interested in what you have to offer ñ hence qualified prospects to market to going forward. Do whatever it takes here. Offer what we call an ‘ethical bribe’ in exchange for their contact information.
Website doesn’t give visitors a reason to come back. Unless your website is a one-time sales website, you must keep it chock full of new and great content to keep it producing for you.
The website has no substance, all style. Dovetailing on the previous sin, the focus should be more on adding valuable content as opposed to having flashy animations. Flashy animations may wow your visitors once (if you’re lucky), but great content starts building a relationship or dare I say a dependency on you. Bottom line you’re adding value to your prospects.
These next three sins are absolutely inexcusable and should not require much explanation. Nothing will frustrate your visitor more and detract from your credibility faster.
Poor or inconsistent navigation. Don’t make people think. Make it real easy for visitors to find what they are looking for.
Dead links. This is a credibility killer. Always do what you say you’re going to do. It is amazing what people can read into a dead link, the worst being that you simply don’t care enough about your visitor.
Slow website. I know, it’s hard to believe, but not everyone is using high speed broadband Internet connections yet. A little compassion here goes a long way.
So here are 7 killer Internet marketing tools that you can implement on a shoestring budget without having to have a website of your own:
Blogging is a great tool if you would like to step up a notch and stay in constant contact with your prospects and clients. Some ideas on how to use it might be to post what’s new with you or your business, post informative content as a value-add to your clients, or hold an interactive forum with your clients geared towards understanding how to better serve them.
There are a handful of free or low cost blog hosts out there that really make this process simple (e.g. Blogger and TypePad).
3. Article Marketing
This is a phenomenal approach to bringing notoriety, interest and ultimately leads for many types of businesses. It can be used as a major differentiator or value-add on why someone should buy from you instead of your competitors. Whether your clients are local, regional, national or global - articles are portable and usable in all situations - that's part of their charm.
If they don’t promote and directly lead to a sale for you, they don’t get paid. For do-it-yourselfers, there are plenty of tools out there to help you set up this type of program. For everyone else, there are excellent service providers out there who can coordinate and manage this process for you.
6. Viral Marketing
Again, a great approach to getting others to promote and help create a buzz about you, your business, your products and/or your services. The best and most genuine way to get this started is by creating raving fans out of your existing clients and then helping them help you spread the word.
7. Public Relations
If I tell you I’m the best at what I do, you’ll take it with a grain of salt. Maybe you’ll believe me, maybe you won’t. However, people tend to believe what they read. So if a respected publication tells you that I’m the best at what I do, that usually holds more weight and adds instant credibility to me.
Spend some effort here. Become a resource for the press. You help them and they can significantly help you.
I highly recommend you spend some time with these. Explore how you can implement one, some, or all of these Internet marketing tools to help explode your business.
We all want to believe that you have the best "gadget & widget" out there. We want to believe it because you said so. But the harsh reality is that we simply can't just take your word for it.
For instance, just for an example, let's use "Company Logo Design". Here is the difference between facts tell and stories sell.
Ex #2 (Story + Facts)
"PERFECT, that's the only word I can use when describing this company's logo design service. They not only saved me a lot of time but they also spent most of their time finding out what I wanted. In the end, they provided EXACTLY the type of logo I was looking for, thank you so much!!!!"
We are here to help you succeed and want to deliver something you're looking for, not only what our designers want to create. Get a logo you are looking for with these extra features attached:
It's all about "Fear Of Loss"
Fear of loss is a powerful tool to use. Don't tell people what they need. Have them fear the fact that if they don't have it, nothing will work out for them. A good industry to follow is in "Make-up" companies & Beauty Products. The industry has used "fear of loss" to its fullest. They consistently insert into young female minds that, if they don't use their products, they will never be as beautiful as they hope to be.
As mentioned before, we all want to believe that you have the best product out there, by simply inserting a testimonial, this will ultimately help your visitors to further believe that you do.
If you've accomplished this correctly, your visitor could go looking at another company for the same services but, they will likely have problems concentrating on anything else.
Around 8/10 people go with company from a gut feeling, not facts. This is a very high number to lose by simply failing to appeal to feelings instead of just facts.
I'll put it to you another way. When you look at a web design company. They may have the best price out there, but your main concern is to view their work. See their portfolio in action. Adding testimonials to each website in their portfolio would be a powerful venture for any web design company. Why do we always want to see their work? Fear of loss.
The more you can grab someone's attention and keep them interested online, the more they will learn to like you, trust you, and call you for your services, no matter the price.
Spice up your piece of the pie by spicing up some stories and grabbing people's attention through fear of loss & success stories.
Hope this article helps you out!
These strategies can apply to any Internet business. In addition, it doesn’t matter what your educational background is because everyone can utilize these techniques.
Your KISS strategy should encompass the following three types of websites: Branding site, Sales Letter site, and Power Squeeze Site. We will discuss each site in further detail.
It is also important to note that only 1% of your customers will come from the subscription box on your branding site. Also, only 1% of your customers will come from the product page here. Therefore, the main purpose of the branding site is to create your brand.
It is also helpful to tell customers exactly what you want them to do on this page. In other words, if you want them to sign up for your customer list, so have a text that says "Just sign up here". This direction will increase sales conversions. Your Power Squeeze site is your most valuable site. You may need to tweak it often.
Take great care when creating these three sites. These sites are key to attracting and retaining valuable customers who purchase your products and services.
you are willing to learn and accept failures from time to time, learn from your mistakes and apply that knowledge - the money will come. Don't give up. There are lots of people who truly do make money this way.
As long as you free your mind from this kind of skepticism, you have taken your first step. While this profession takes time to figure out, it is not hard to figure out. Remember, the only person stopping you is you!
You will spend many hours reading, writing, and learning what works and what doesn't. It will get tedious and hard to stick to. Persevere, your reward is coming.
You will be just as exhausted from working and researching all day as you would sling 50 pound sacks of flour all day. When you are mentally exhausted you will be physically exhausted. You work hard; don't allow the people who minimize your efforts get to you.
Read your newsletters and the articles in them. Listen to those who are already successful. They are already telling you what to do and how to do it. Now you just need to listen and learn.
As you read through the seven levels of marketers provided below, I want you to know that successful marketers have been at almost every single one of them. It was only as their knowledge and experience increased that they were able to upgrade to the level where they are at today.
At some point while reading the descriptions of each level, you will probably recognize where you or other people you know are.
I recommend while reading you write down where you currently are as you discover your level, to help improve your awareness of your current strategy. This will also help you realize where you need to go.
Here are the seven levels of Internet marketers.
Most Mooches don't have a clue about Internet marketing. If you ask them what the Internet is for, they'll say, "to chat" or "to e-mail friends" or even better, "to watch porn". You know, something useless.
Most Wanna-Be marketers have heard of the Internet and know people who make money on the Net, so they are easily excited about opportunities. Unfortunately they spend most of their money on MLM and other moneymaking scams rather than chasing real opportunities.
Most Pretenders are waiting for the perfect time to start a new business. They don't realize the perfect time is NOW. They talk talk talk about starting an Internet business but lack the guts necessary to DO IT. Many have successful offline businesses and spend lots of their hard earned money attending seminars and buying e-books about Internet marketing.
A good example of a Pretender is a successful overworked doctor who spends $20,000 on info-products but doesn't develop a website. The Pretender doesn't understand a key principle of this industry: You don't have to get it right the first time, you just have to get started.
There is hope for the Newbie. They feel excited and probably have read a few books about Internet marketing. Unlike Pretenders, they are willing to invest a lot of time in themselves. They buy resale rights, reprint rights, licenses of many products, but lack the know-how about how to market them.
understanding of marketing, copywriting and traffic generation and have a clear sense of what their audience is looking for. They are often leaders within their niche and make good money.
They enjoy a comfortable living. The problem is they are sitting on their "ass-ets" and thinking what they have accomplished so far is all they can do. They fail to realize there is more opportunity available if they are willing to put in a little extra effort.
Master marketers are millionaires, or at least making 6 figures a year. They are leaders in their industry. They are well versed in direct response marketing and can teach others. They have a vast amount of knowledge both online and offline and have experience working in different businesses.
Most have experience working with adversity. They are high performance people who make great mentors. Most understand traffic conversion and traffic generation.
The Master marketer can get into any niche and make money, even if they don't have any affinity or experience working with a niche.
They recognize the Internet is nothing more than a medium they can use to make money. They integrate online and offline marketing. They possess a solid understanding of copywriting, testing and tracking. They build a team of experts around them and delegate responsibility to talented people.
These are the people taking their companies public. They are raising capital and selling it to the public, to shareholders, but not to customers.
They have an exit strategy in place before starting something new. They recognize the purpose of a business is to sell it or put it on autopilot so they can enjoy their lives to the fullest. This is where you want to be.
Example: ebay.com, google.com, yahoo.com, etc.
So now I ask you, Which one are you? Which one do you want to be? The people you know, which level are they at? Are they realizing their dreams? Why or why not?
You have to ask questions, have a firm understanding of where you are NOW and where you WANT to be soon if you want to succeed. Don't just charge ahead blindly, but don't sit on your ass either.
If you want to succeed, take charge of your life and your financial future. Find out where you are, and what steps you need to take to be where you want to be.
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