Submitting articles for publication creates links to your website resulting in higher ranking on the search engine result pages. The higher a site ranks, the bigger slice of the traffic flow pie they receive. With increased traffic to your website comes more profit and potential for producing other income streams as well.
It is not enough to just stuff your site with articles; there are other elements to be considered as well. You need these additional elements to obtain the maximum benefit articles can provide. A well-written article will peak the interest of site visitors and keep them coming back for more. These added elements can also prompt visitors to recommend your site to others.
Here are four tips to help you spice up your articles to produce more traffic that will result in increased attention to your site.
You need content on your website that has keywords that are related to what visitors are searching for. For example, if you maintain an auto parts site, you must have the auto parts listed in your article. Look for tools on the internet that can help you determine what keywords and keyword phrases are mostly sought after. You can use these tools to determine what keywords to use and write about.
Keyword density is the number of times a keyword or keyword phrase is used in an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as search engines. It comes off as overeager, and a low number may be ignored by the search engines.
People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.
There are three types of Entrepreneurs:
Things just don't work out for the Unsuccessful Entrepreneur. More often than not, they keep on trying, and get it a little more right next time. Eventually, some become successful. Often, they give up and return to the safety net of a 40 hour per week job. Their idea, product, or service just does not solve anyone’s problem, but their own.
I have a lot of respect for people that venture out into their own or try to turn an idea into action. These are people that generally don’t fit into the corporate structure, are generally liberal minded, having the audacity to question how things are being done and suggest there is a better way to do it.
Start-ups can end up in a common pattern: the 'New Entrepreneur' is excited about their great idea, yet they cannot really articulate how to make money with it. Their assumptions about their market are not well defined and they do not really understand what it takes to get a business going. They don’t understand why no one will invest in their business. They are passionate about the idea and their ego loves the fact that they can now put President on their business card.
So what is important for new Entrepreneurs? It is all about sales.
As a New Entrepreneur is weighing the idea, the emphasis needs to be on sales and marketing. Get the idea, product, or service out there and see if someone will pay you for it. Do you need an infrastructure to support it? Yes. Do you need to be able to deliver it? Yes. But figure out what kind of expectations you can put out there and manage. As another successful Entrepreneur told me, don’t be afraid of success. You can always find money, if you have a book of business to show an investor. You can always find ways to deliver.
The reality is New Entrepreneurs need to focus on results. In business, results equal sales and profits. Logos, names, and images can have value only if people buy because of the name, logo and image.
Get centered answering the questions of your buyers:
With limited resources and limited time, investment needs to be on finding the market, bringing them to you, engaging the market, and closing some deals or selling product.
The question to always ask:
Is what I am doing or spending money going to help me generate more sales?
2. Before you spend money on an expensive website, can you answer these questions:
a. How big is the market?
b. What words do people use to search for your product?
c. How much to advertise?
d. Who are your competitors?
e. What are they doing?
f. What are they not doing?
g. Who are the top ranked sites?
3. Have you budgeted for web marketing?
4. You are a new business, people don’t know you. And until you spend millions drilling your brand into their psyche, they aren't going to know your brand from a hole in the ground. Use what you do, or what your customers call your product as your name. This strategy worked fine in the past and still works fine today. Evidence: International Business Machines, Advanced Micro Devices, American Telephone and Telegraph, General Motors, General Electric, National Cash Register, American Airlines and Budget Rent-a-Car. Not an obscure latin name with an interesting meaning only to you.
There is really nothing sexy about Internet marketing. It's about execution and results. It's NOT about corporate ego. It is about what your product or service does for the buyer and the investor.
2) What type of visibility tactics do you enjoy? This is important. If you don’t enjoy what you are doing it will come across in your message.
If you enjoy speaking, what groups fit your criteria for your target market? Then, you might think of what groups fit the environment you enjoy. Once you have determined that, make those introductory calls to the group leaders and get on their speaking docket.
If you enjoy writing, what style of writing do you like? Mine happens to be writing from the heart through actual experiences. It is usually in story form. It reflects learning and provides positive viewpoints, giving others room to grow. The bottom line is, if you like to write -- then write! Do it in your style and get your stories out to your market.
I could go on but I bet you get the idea. Whatever approach you use, pay attention to what you enjoy and the strengths you have. Don’t be afraid to be creative. That’s when your uniqueness will shine.
3) Find other businesses that compliment what you do and vice versa. I have a peer and friend with www.nurse-entrepreneur-network.com who consistently looks for complimentary content that will benefit her client base. She has already requested that this article be in her database before it’s ready to go. There are many publishers on the Internet that will place your article on their website at no charge for other business owners to pick up. i.e. www.ezinearticles.com. There are also other websites that have a range of what they charge to publish your work.
What will you do to be seen? Think about what you enjoy, what is most effective for your product or service and get out there and DO IT! Consistency is key. Choose one or two marketing approaches, stick to the plan, evaluate the results and course correct. You will be happy with the outcome.
Whether you provide services or have your own store, you know you need to make yourself known by potential customers. The great question is how to do it. You may not have tons of money to invest in marketing. Besides, not all forms of marketing are the right choice for all businesses. The right marketing for you depends on the characteristics of your business. In this article we will explore how you can take advantage of the web to draw customers to your business.
It's then up to you to decide whether it will be a good idea or not to pay for it. It depends on your business, on whether your market is highly competitive or not, and of course it depends on whether you can afford it or not.
You can also promote your business every time you send an email. Just add your url to your signature. This way, every person to whom you send an email will also have a link to your website.
Last, but not least: you need to add content to your site periodically, so visitors come back and search engines rank your site better. Both people and search engines like sites with useful up-to-date content.
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