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"A Piece of Blarney Stone" Ten Ways To Empower Your Communication

18/3/2022

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​The Blarney Stone is a historical stone, or actually part of the Blarney Castle in Ireland where it was believed that kissing the stone can grant you the gift of gab. Yeah, it seems strange in this day and age, but who are we to question tradition? It's not like I'm saying that Santa Claus doesn't exist (OOPS!).

There is so much to know about conversation that anyone, even I, could ever realize. 
blarney castle
You can go through watching talk shows; radio programs; clubs dedicated to public speaking; ordinary conversations; certain rules still apply when it comes to interaction through words. It may sound tedious, I know, but even though it's your mouth that's doing the work, your brain works twice as hard to churn out a lot of things you know. So what better way to start learning to be an effective communication is to know the very person closest to you: yourself.
1. What you know
Education is all about learning the basics, but to be an effective speaker is to practice what you've learned. We all have our limitations, but that doesn't mean we can't learn to keep up and share what we know.

2. Listening
It's just as important as asking questions. Sometimes listening to the sound of our own voice can teach us to be a little bit confident with ourselves and to say the things we believe in with conviction.
old lady speaking with grandson
3. Humility
We all make mistakes, and sometimes we tend to slur our words, stutter, and probably mispronounce certain words even though we know what it means, but rarely use it only to impress listeners. So in a group, don't be afraid to ask if you're saying the right word properly and if they're unsure about it then make a joke out of it. I promise you it'll make everyone laugh and you can get away with it as well.
​4. Eye Contact
There's a lot to say when it comes to directing your attention to your audience with an eye-catching gaze. It's important that you keep your focus when talking to a large group in a meeting or a gathering, even though he or she may be gorgeous.


three people on bench in front of picture mural
5. Humor
A little bit of humor can do wonders to lift the tension, or worse boredom when making your speech. That way, you'll get the attention of the majority of the crowd and they'll feel that you're just as approachable, and as human to those who listen.

6. Be like the rest of them
Interaction is all about mingling with other people. You'll get a lot of ideas, as well as knowing what people make of them as they are.
7. Me, Myself, and I
Admit it, there are times you sing to yourself in the shower. I know I do! Listening to the sound of your own voice while you practice your speech in front of a mirror can help correct the stress areas of your pitch. And while you're at it, you can spruce up as well.

8. Smile
A smile says it all, much like eye contact. There's no point in grimacing or frowning in a meeting or a gathering, unless it's a wake. You can better express what you're saying when you smile.
mans speaking in public
9. A Role Model
There must be at least one or two people in your life you have listened to when they're at a public gathering or maybe at church. Sure, they read their lines, but taking a mental note of how they emphasize what they say can help you once you take center stage.

10. Preparation
Make the most out of preparation rather than just scribbling notes and often in a hurried panic. Some people like to write things down on index cards, while others resort to being a little more silly as they look at their notes written on the palm of their hand (not for clammy hands, please). Just be comfortable with what you know since you enjoy your work.
Empower yourself when it comes to public or private speaking. It never hurts to be with people to listen how they make conversations and meetings far more enjoyable as well as educational.
dartboard with darts
TPPro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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"Who's the Boss?" 10 ways to start taking control (time management, goal setting, record tracking)

11/3/2022

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Many of us develop negative thinking patterns because we become frustrated by our challenges and frequent feelings of being overwhelmed. This negative outlook then makes it even harder for us to manage those challenges and move forward. 

Practicing positive thinking allows people to focus on our strengths and accomplishments, which increases happiness and motivation. This, in turn, allows us to spend more time making progress, and less time feeling down and stuck. The following tips provide practical suggestions that you can use to help you shift into more positive thinking patterns:
1. Take Good Care of Yourself
It's much easier to be positive when you are eating well, exercising, and getting enough rest.

2. Remind Yourself of the Things You Are Grateful For
Stress and challenges don't seem quite as bad when you are constantly reminding yourself of the things that are right in life. Taking just 60 seconds a day to stop and appreciate the good things will make a huge difference.
hiker reaching summit
3. Look for Proof Instead of Making Assumptions
A fear of not being liked or accepted sometimes leads us to assume that we know what others are thinking, but our fears are usually not reality. If you have a fear that a friend or family member's bad mood is due to something you did, or that your co-workers are secretly gossiping about you when you turn your back, speak up and ask them. Don't waste time worrying that you did something wrong unless you have proof that there is something to worry about.
4. Refrain from Using Absolutes
Have you ever told a partner "You're ALWAYS late!" or complained to a friend "You NEVER call me!"? Thinking and speaking in absolutes like 'always' and 'never' makes the situation seem worse than it is, and programs your brain into believing that certain people are incapable of delivering.

​5. Detach From Negative Thoughts
Your thoughts can't hold any power over you if you don't judge them. If you notice yourself having a negative thought, detach from it, witness it, and don't follow it.
motivation words on board
6. Squash the "ANTs"
In his book "Change Your Brain, Change Your Life," Dr. Daniel Amen talks about "ANTs" - Automatic Negative Thoughts. These are the bad thoughts that are usually reactionary, like "Those people are laughing, they must be talking about me," or "The boss wants to see me? It must be bad!" When you notice these thoughts, realize that they are nothing more than ANTs and squash them!
7. Practice Lovin', Touchin' & Squeezin' (Your Friends and Family)
You don't have to be an expert to know the benefits of a good hug. Positive physical contact with friends, loved ones, and even pets, is an instant pick-me-up. One research study on this subject had a waitress touch some of her customers on the arm as she handed them their checks. She received higher tips from these customers than from the ones she didn't touch!
runners on track
8. Increase Your Social Activity
By increasing social activity, you decrease loneliness. Surround yourself with healthy, happy people, and their positive energy will affect you in a positive way!

9. Volunteer for an Organization, or Help another Person
Everyone feels good after helping. You can volunteer your time, your money, or your resources. The more positive energy you put out into the world, the more you will receive in return.

10. Use Pattern Interrupts to Combat Rumination
If you find yourself ruminating, a great way to stop it is to interrupt the pattern and force yourself to do something completely different. Rumination is like hyper-focusing on something negative. It's never productive, because it's not rational or solution-oriented, it's just excessive worry. Try changing your physical environment - go for a walk or sit outside. You could also call a friend, pick up a book, or turn on some music. ​
​When it comes to the corporate world, protocol is pretty much a religion. Knowing the things needed to do are the basics of productivity, but interaction and having a steady mind makes up the entire thing to true productivity. There are those who seem to work well even under pressure, but they're uncommon ones and we are human and imperfect. To get these little things like stress under our skin won't solve our problems. Sometimes it takes a bit of courage to admit that we're turning to be workaholics rather than tell ourselves that we're not doing our best.
dartboard with darts
TPPro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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The Five Basic Principles of Online Marketing

4/3/2022

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Ask the experts about the most vital parts of online marketing, and you'll invariably come up with a list of five major responses. The five critical online marketing principles are:
  1. Dead Ends 
  2. Giving and selling 
  3. Trust 
  4. Push and pull 
  5. Niche marketing
 Dead Ends
The dead end principle means that your web marketing effort can't just exist. It must give prospective customers a reason to look around and take action. Otherwise, it's the same as having them see your ad, then turn around and go elsewhere. Your ad was a dead end to them, they didn't get anything out of it. No matter how informative your website is, with gorgeous graphics and a winning layout, if it does not ​encourage your visitors to take certain actions, then it is just taking up web space and isn't filling a purpose.
dead end
Therefore, when you're designing your web marketing strategy, before even building your site, you'll need to ask yourself how you'll obtain your visitors. You'll then need to choose which activities will get you to these results, and which of them can be done in-house, as others are outsourced.
Giving and Selling
The giving and selling principle refers to the fact that when people shop online, they expect to receive something a little extra. Therefore, one fantastic method for attracting customers to your website is to give something to them for free, and then attempt to sell them something else. The strategy typically goes as follows: the first step is to attract people to your site using a good amount of free information. 
gift box
The second step is to inform these prospective customers about your products and services. The free stuff doesn't need to be something tangible. Even the information has value, and then once they're hooked, they're ready to learn about what you have to sell them.
Trust
Trust is an extremely important principle for web marketing. In fact, many experts believe that it is the most important of all the other principles for selling your products and services. Without this trust, people simply won't buy from you and you won't have a business. Trust is built in a number of ways. This can include selling well known and respected name brands, by clearly displaying your privacy, shipping, and return policies, by joining well known and respected organizations, and by offering guarantees that you'll stand by. 
handshake and laptop
A customer-friendly system based on quality and transparency allows you to build your credibility and will earn the trust of your prospective customers, leading to more sales of your products and services.
Push and Pull
The push and pull principle works by pulling people into your website using attractive content, and then pushing your information to them on a regular basis using email. This can be done in a number of ways; most commonly, this has to do with opt-in programs such as newsletters and updates about sales and other promotions. Since websites are relatively passive, it is extremely useful to add an active element to your marketing campaign that will remind your prospective customers of your existence, and entice them to act on what you have to offer.
woman and megaphone
Niche Marketing
Niche marketing has become a vital part of the web marketing industry. It is a recognized fact that to be successful, especially with an online business, you need to know your niche, and market directly to them. With a small business, finding the niche must be filled in order to give them enough leverage against the competition. 
laptop and network
A niche allows a business, no matter how large or small, to focus on a certain corner of the marketplace, limiting the competition, and focusing on the precise type of person who is most likely to become a customer. The key to niche marketing is to begin with a business plan to identify and define your focus and purpose, and then build your website and marketing strategy based upon the vision you've outlined. This encourages consistency and accuracy throughout your web marketing efforts.
dart with dartboards
TPPro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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