Here are seven simple yet POWERFUL ideas for you to reflect on. This will assist you adjust your marketing strategies...which can provide STRONG results on everything you sell.
3. You don't tell people to come back and visit. Customers may not purchase the first time they visit your website. The more times they show up, the greater the chance they will buy.
6. You don't make your website appear professional. It should be easy to navigate through. The graphics should be related to your main theme.
7. You don't test and improve your ads before going online. You have to continually test and improve your ad copy to get the highest possible response rate.
While providing a service for people is good, it is often the most time-consuming of the three. For example, if you write resumes for people you only get paid if you work. But if you sell an already-made product, such as an information product or an affiliate product, after you are set-up you can set up your website on autopilot and make sales with little work on your part.
Your product does not have to be long, especially if it is a specialized product. For example, a well-written 5 page how-to article on grooming your dog could sell for $15-$20 dollars.
Think about it: People are looking for your information because they do not want to go to the groomer’s (probably because they think it is overpriced). If they normally pay $40 per visit, and they visit once per month, they pay $480 yearly to the groomer.
On the other hand, if they buy your information, even at $20, you will have saved them $460 (minus the cost of grooming equipment they will have to buy) and quite possibly gain a customer for life.
You have provided your customer with a very well-written explanation of how they can save money by grooming their dog at home. Even though they have saved money, they still need grooming tools and equipment.
You can research the various grooming tools, looking for best price and best value, and add one or two pages to your booklet recommending these. Add value to your business by setting yourself up as an affiliate for those products, and recommend your affiliate link in your booklet. Then, when your customers click on the link to buy the grooming tools, you make a commission.
Congratulations! You just experienced multiple streams of income, as you were paid twice: once on the purchase of your info product, and again on the purchase of the grooming tools you affiliated for.
This is how to parlay your experiences into multiple streams of income online.
We all want to believe that you have the best "gadget & widget" out there. We want to believe it because you said so. But the harsh reality is that we simply can't just take your word for it.
For instance, just for an example, let's use "Company Logo Design". Here is the difference between facts tell and stories sell.
Ex #2 (Story + Facts)
"PERFECT, that's the only word I can use when describing this company's logo design service. They not only saved me a lot of time but they also spent most of their time finding out what I wanted. In the end, they provided EXACTLY the type of logo I was looking for, thank you so much!!!!"
We are here to help you succeed and want to deliver something you're looking for, not only what our designers want to create. Get a logo you are looking for with these extra features attached:
It's all about "Fear Of Loss"
Fear of loss is a powerful tool to use. Don't tell people what they need. Have them fear the fact that if they don't have it, nothing will work out for them. A good industry to follow is in "Make-up" companies & Beauty Products. The industry has used "fear of loss" to its fullest. They consistently insert into young female minds that, if they don't use their products, they will never be as beautiful as they hope to be.
As mentioned before, we all want to believe that you have the best product out there, by simply inserting a testimonial, this will ultimately help your visitors to further believe that you do.
If you've accomplished this correctly, your visitor could go looking at another company for the same services but, they will likely have problems concentrating on anything else.
Around 8/10 people go with company from a gut feeling, not facts. This is a very high number to lose by simply failing to appeal to feelings instead of just facts.
I'll put it to you another way. When you look at a web design company. They may have the best price out there, but your main concern is to view their work. See their portfolio in action. Adding testimonials to each website in their portfolio would be a powerful venture for any web design company. Why do we always want to see their work? Fear of loss.
The more you can grab someone's attention and keep them interested online, the more they will learn to like you, trust you, and call you for your services, no matter the price.
Spice up your piece of the pie by spicing up some stories and grabbing people's attention through fear of loss & success stories.
Hope this article helps you out!
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