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7 Internet Marketing Mistakes and How To Fix Them

8/10/2021

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Here are seven simple yet POWERFUL ideas for you to reflect on. This will assist you adjust your marketing strategies...which can provide STRONG results on everything you sell.
1. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your website. Include your business history, profile of employees, contact information, etc.

2. You don't make people feel secure when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their email address and all their information will be kept confidential.
marketing meeting
3. You don't tell people to come back and visit. Customers may not purchase the first time they visit your website. The more times they show up, the greater the chance they will buy.
​4. You don't invest in online advertising. Follow the ìFirst impression is the last impressionî rule. Your advertiser is the one who will be marketing from your side even while you are sleeping in a bed or out of vacation! Always go for economical, tested advertiser. 

5. You don't make your ad copy attractive. Your ads are not watchful. The ad does not attract your target audience. You don't list any testimonials or guarantees.
man writing on transparent board
6. You don't make your website appear professional. It should be easy to navigate through. The graphics should be related to your main theme.

7. You don't test and improve your ads before going online. You have to continually test and improve your ad copy to get the highest possible response rate.
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Mix Info Products and Affiliate Marketing for Massive Profits

20/8/2021

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​Believe it or not, finding a product to market is usually the least of your concerns. There are many ways to find a product. You can create your own information product, sell a service, or market other people’s products for a commission. Use your creativity, be persistent and course correct. After some time you will see results coming in.
e-commerce
While providing a service for people is good, it is often the most time-consuming of the three. For example, if you write resumes for people you only get paid if you work. But if you sell an already-made product, such as an information product or an affiliate product, after you are set-up you can set up your website on autopilot and make sales with little work on your part.
Let me be very clear: You will have to work. You must maintain, at an absolute minimum, your advertising. If you do not, your lead generating machine will dry up. 

You may decide to write your own information products. This is not as difficult as it sounds. You know something about something: What do you do for a career? What hobbies do you have? What do you like reading about? Correlate these ideas together, and out comes an ebook, an autoresponder course, or a special report! 
e-book
Your product does not have to be long, especially if it is a specialized product. For example, a well-written 5 page how-to article on grooming your dog could sell for $15-$20 dollars. 

Think about it: People are looking for your information because they do not want to go to the groomer’s (probably because they think it is overpriced). If they normally pay $40 per visit, and they visit once per month, they pay $480 yearly to the groomer.

​On the other hand, if they buy your information, even at $20, you will have saved them $460 (minus the cost of grooming equipment they will have to buy) and quite possibly gain a customer for life. ​
​You may choose, however, to market someone else’s product. This is called "affiliate marketing" and is probably the most popular form of internet marketing. One caveat: Pick your product well, because some products, especially those sold by the "gurus" are in over-saturated markets. 

You can be innovative and combine the two (info product and affiliate marketing). Take the example of the how-to article on bathing and grooming your dog. 
woman reading kindle
You have provided your customer with a very well-written explanation of how they can save money by grooming their dog at home. Even though they have saved money, they still need grooming tools and equipment. 

You can research the various grooming tools, looking for best price and best value, and add one or two pages to your booklet recommending these. Add value to your business by setting yourself up as an affiliate for those products, and recommend your affiliate link in your booklet. Then, when your customers click on the link to buy the grooming tools, you make a commission.
​Congratulations! You just experienced multiple streams of income, as you were paid twice: once on the purchase of your info product, and again on the purchase of the grooming tools you affiliated for. 

This is how to parlay your experiences into multiple streams of income online.
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
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Facts Tell, Stories Sell - Increasing Your Online Sales!

23/4/2021

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​We all want a piece of the pie. Why not, it's large enough to spare a chunk to you right? There's nothing wrong with wanting more than just a piece, you're an entrepreneur, you want a LARGE piece.

I want to show you how, by simply adding a few testimonials here and there, you can dramatically increase your chances of making more sales online and offline.
marketing business woman
We all want to believe that you have the best "gadget & widget" out there. We want to believe it because you said so. But the harsh reality is that we simply can't just take your word for it.

For instance, just for an example, let's use "Company Logo Design". Here is the difference between facts tell and stories sell.
Ex #1 (Facts Only)
Company Logo Design - You will get
  • 5 concepts to choose from
  • Unlimited Revisions to 1 concept
  • Cloud File (All images print ready)
  • Satisfaction Guaranteed!
All of this for $199.00 CLICK HERE

​Sounds like a good service for the buck no? Not bad. Now let's see the power of adding a story to these facts.
two men shaking hands
Ex #2 (Story + Facts)
"PERFECT, that's the only word I can use when describing this company's logo design service. They not only saved me a lot of time but they also spent most of their time finding out what I wanted. In the end, they provided EXACTLY the type of logo I was looking for, thank you so much!!!!"

We are here to help you succeed and want to deliver something you're looking for, not only what our designers want to create. Get a logo you are looking for with these extra features attached:
  • 5 Concepts to choose from
  • Unlimited Revisions to 1 concept
  • Cloud file
  • YOUR SATISFACTION GUARANTEED!
Click Here to Order Now!
​Do you see the difference between the two???? In the example #1, features and price were added. In the 2nd example, not even the price was added. Even without the price, example #2 will bring in more sales than the example #1 ever will. Facts included before the pitch can radically transform perception and create "fear of loss" in the mind of potential customers.
keyboard with add to cart button
It's all about "Fear Of Loss"
Fear of loss is a powerful tool to use. Don't tell people what they need. Have them fear the fact that if they don't have it, nothing will work out for them. A good industry to follow is in "Make-up" companies & Beauty Products. The industry has used "fear of loss" to its fullest. They consistently insert into young female minds that, if they don't use their products, they will never be as beautiful as they hope to be.

As mentioned before, we all want to believe that you have the best product out there, by simply inserting a testimonial, this will ultimately help your visitors to further believe that you do.
When promoting online, here's another given you should always consider:
People are simply sitting at a computer desk browsing through the internet. There's no personal touch to searching for services, in your visitors mind, it's only duty that should be strictly informational. Testimonials and utilizing that "fear of loss" help create a sub-conscious emotion that triggers an attachment to your company's services. 
laptop with dollar tag
If you've accomplished this correctly, your visitor could go looking at another company for the same services but, they will likely have problems concentrating on anything else.

Around 8/10 people go with company from a gut feeling, not facts. This is a very high number to lose by simply failing to appeal to feelings instead of just facts.

​I'll put it to you another way. When you look at a web design company. They may have the best price out there, but your main concern is to view their work. See their portfolio in action. Adding testimonials to each website in their portfolio would be a powerful venture for any web design company. Why do we always want to see their work? Fear of loss.
What would you feel like if you saw a portfolio that was full of sensory rich web sites that not only looked great but also functioned perfectly? Would you be excited to talk to these people at that affordable price? I know I would. On the other hand, yeah the price is right but the quality is poor. Most of us will simply move onto the next web design company.
computer screens exchanging credit card for product
The more you can grab someone's attention and keep them interested online, the more they will learn to like you, trust you, and call you for your services, no matter the price.
In Conclusion:
Spice up your piece of the pie by spicing up some stories and grabbing people's attention through fear of loss & success stories.

Hope this article helps you out!
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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