TPPro Digital Marketing
  • Home
  • Services
    • Web Design
    • Search Engine Optimization
    • Lead Generation
    • Ad Campaigns
    • Social Media Marketing
    • Consulting
  • TPPro Blog
  • About
  • Contact

Facts Tell, Stories Sell - Increasing Your Online Sales!

23/4/2021

0 Comments

 
​We all want a piece of the pie. Why not, it's large enough to spare a chunk to you right? There's nothing wrong with wanting more than just a piece, you're an entrepreneur, you want a LARGE piece.

I want to show you how, by simply adding a few testimonials here and there, you can dramatically increase your chances of making more sales online and offline.
marketing business woman
We all want to believe that you have the best "gadget & widget" out there. We want to believe it because you said so. But the harsh reality is that we simply can't just take your word for it.

For instance, just for an example, let's use "Company Logo Design". Here is the difference between facts tell and stories sell.
Ex #1 (Facts Only)
Company Logo Design - You will get
  • 5 concepts to choose from
  • Unlimited Revisions to 1 concept
  • Cloud File (All images print ready)
  • Satisfaction Guaranteed!
All of this for $199.00 CLICK HERE

​Sounds like a good service for the buck no? Not bad. Now let's see the power of adding a story to these facts.
two men shaking hands
Ex #2 (Story + Facts)
"PERFECT, that's the only word I can use when describing this company's logo design service. They not only saved me a lot of time but they also spent most of their time finding out what I wanted. In the end, they provided EXACTLY the type of logo I was looking for, thank you so much!!!!"

We are here to help you succeed and want to deliver something you're looking for, not only what our designers want to create. Get a logo you are looking for with these extra features attached:
  • 5 Concepts to choose from
  • Unlimited Revisions to 1 concept
  • Cloud file
  • YOUR SATISFACTION GUARANTEED!
Click Here to Order Now!
​Do you see the difference between the two???? In the example #1, features and price were added. In the 2nd example, not even the price was added. Even without the price, example #2 will bring in more sales than the example #1 ever will. Facts included before the pitch can radically transform perception and create "fear of loss" in the mind of potential customers.
keyboard with add to cart button
It's all about "Fear Of Loss"
Fear of loss is a powerful tool to use. Don't tell people what they need. Have them fear the fact that if they don't have it, nothing will work out for them. A good industry to follow is in "Make-up" companies & Beauty Products. The industry has used "fear of loss" to its fullest. They consistently insert into young female minds that, if they don't use their products, they will never be as beautiful as they hope to be.

As mentioned before, we all want to believe that you have the best product out there, by simply inserting a testimonial, this will ultimately help your visitors to further believe that you do.
When promoting online, here's another given you should always consider:
People are simply sitting at a computer desk browsing through the internet. There's no personal touch to searching for services, in your visitors mind, it's only duty that should be strictly informational. Testimonials and utilizing that "fear of loss" help create a sub-conscious emotion that triggers an attachment to your company's services. 
laptop with dollar tag
If you've accomplished this correctly, your visitor could go looking at another company for the same services but, they will likely have problems concentrating on anything else.

Around 8/10 people go with company from a gut feeling, not facts. This is a very high number to lose by simply failing to appeal to feelings instead of just facts.

​I'll put it to you another way. When you look at a web design company. They may have the best price out there, but your main concern is to view their work. See their portfolio in action. Adding testimonials to each website in their portfolio would be a powerful venture for any web design company. Why do we always want to see their work? Fear of loss.
What would you feel like if you saw a portfolio that was full of sensory rich web sites that not only looked great but also functioned perfectly? Would you be excited to talk to these people at that affordable price? I know I would. On the other hand, yeah the price is right but the quality is poor. Most of us will simply move onto the next web design company.
computer screens exchanging credit card for product
The more you can grab someone's attention and keep them interested online, the more they will learn to like you, trust you, and call you for your services, no matter the price.
In Conclusion:
Spice up your piece of the pie by spicing up some stories and grabbing people's attention through fear of loss & success stories.

Hope this article helps you out!
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Author

    TPPro Blog brings you the best insights and hacks to build a success story with digital marketing. Boost your business by reading our weekly posts.

    Archives

    April 2022
    March 2022
    February 2022
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020

    Categories

    All
    Affiliate Marketing
    Article Marketing
    Boost Your Blog
    Build Your Brand
    Content Is King
    Digital Marketing
    Entrepreneurship
    Home Business
    Innovation
    Internet Marketers
    Keywords
    Linking
    Marketing
    Marketing Myths
    Niche Marketing
    Online Business
    Online Sales
    Promote Your Business
    Retain Customers
    Search Engine Marketing
    Search Engine Traffic
    Self Improvement
    SEO
    Testimonials
    Visibility In Target Markets
    Web Design
    Website Design
    Website Performance
    Website Strategy
    Website Success Plan
    Website Traffic
    Website Usability
    Word Of Mouth Marketing

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Services
    • Web Design
    • Search Engine Optimization
    • Lead Generation
    • Ad Campaigns
    • Social Media Marketing
    • Consulting
  • TPPro Blog
  • About
  • Contact