TPPro Digital Marketing
  • Home
  • Services
    • Web Design
    • Search Engine Optimization
    • Lead Generation
    • Ad Campaigns
    • Social Media Marketing
    • Consulting
  • TPPro Blog
  • About
  • Contact

10 Deadly Sins of a Poorly Designed Website

4/6/2021

0 Comments

 
​Face it. There are tons of websites out there but few that pull their weight and get results. Effective website design is not easy. If it was, every business that put up a website would realize enormous success. It takes many different skill sets to pull together a killer website.

That being said, here is a list of website design sins for your edification. Consider these deeply and I highly recommend you make sure your website doesn’t commit them.
Sin #1
The website does not have a crystal clear objective. Why do you have or want to have a website in the first place? What do you want it to do for your business?

Sin #2
No clear call to action. This sin dovetails on the previous one. Once you are clear on your website’s objective, make it really clear to your visitor what action you want them to take.  Clearly spell it out. Trust me, leave no room for interpretation.
Screens and websites
Sin #3
No means of capturing visitor’s contact information. You are missing a tremendous opportunity to gather prospects who are clearly interested in what you have to offer ñ hence qualified prospects to market to going forward. Do whatever it takes here.  Offer what we call an ‘ethical bribe’ in exchange for their contact information.

Sin #4
Website doesn’t give visitors a reason to come back. Unless your website is a one-time sales website, you must keep it chock full of new and great content to keep it producing for you.

Sin #5
The website has no substance, all style. Dovetailing on the previous sin, the focus should be more on adding valuable content as opposed to having flashy animations. Flashy animations may wow your visitors once (if you’re lucky), but great content starts building a relationship or dare I say a dependency on you. Bottom line you’re adding value to your prospects.
Sin #6
Website has an ‘it’s all about me’ mentality. Keep the copy conversational in tone and focus clearly on what’s in it for your visitor. Make them feel that it’s all about them, make them feel special.

Sin #7
The website is inconsistent with your brand. Your website does not have to be the best looking site out there. It is far more critical to be consistent (same overall look, feel and design as your other marketing materials).
screen, websites and options
These next three sins are absolutely inexcusable and should not require much explanation. Nothing will frustrate your visitor more and detract from your credibility faster.

Sin #8
Poor or inconsistent navigation. Don’t make people think. Make it real easy for visitors to find what they are looking for.

Sin #9 
Dead links. This is a credibility killer. Always do what you say you’re going to do. It is amazing what people can read into a dead link, the worst being that you simply don’t care enough about your visitor.

 Sin #10 
Slow website. I know, it’s hard to believe, but not everyone is using high speed broadband Internet connections yet. A little compassion here goes a long way.
dartboard and darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now or schedule a talk.
0 Comments



Leave a Reply.

    Author

    TPPro Blog brings you the best insights and hacks to build a success story with digital marketing. Boost your business by reading our weekly posts.

    Archives

    April 2022
    March 2022
    February 2022
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020

    Categories

    All
    Affiliate Marketing
    Article Marketing
    Boost Your Blog
    Build Your Brand
    Content Is King
    Digital Marketing
    Entrepreneurship
    Home Business
    Innovation
    Internet Marketers
    Keywords
    Linking
    Marketing
    Marketing Myths
    Niche Marketing
    Online Business
    Online Sales
    Promote Your Business
    Retain Customers
    Search Engine Marketing
    Search Engine Traffic
    Self Improvement
    SEO
    Testimonials
    Visibility In Target Markets
    Web Design
    Website Design
    Website Performance
    Website Strategy
    Website Success Plan
    Website Traffic
    Website Usability
    Word Of Mouth Marketing

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Services
    • Web Design
    • Search Engine Optimization
    • Lead Generation
    • Ad Campaigns
    • Social Media Marketing
    • Consulting
  • TPPro Blog
  • About
  • Contact