Face it. There are tons of websites out there but few that pull their weight and get results. Effective website design is not easy. If it was, every business that put up a website would realize enormous success. It takes many different skill sets to pull together a killer website.
That being said, here is a list of website design sins for your edification. Consider these deeply and I highly recommend you make sure your website doesn’t commit them.
No means of capturing visitor’s contact information. You are missing a tremendous opportunity to gather prospects who are clearly interested in what you have to offer ñ hence qualified prospects to market to going forward. Do whatever it takes here. Offer what we call an ‘ethical bribe’ in exchange for their contact information.
Website doesn’t give visitors a reason to come back. Unless your website is a one-time sales website, you must keep it chock full of new and great content to keep it producing for you.
The website has no substance, all style. Dovetailing on the previous sin, the focus should be more on adding valuable content as opposed to having flashy animations. Flashy animations may wow your visitors once (if you’re lucky), but great content starts building a relationship or dare I say a dependency on you. Bottom line you’re adding value to your prospects.
These next three sins are absolutely inexcusable and should not require much explanation. Nothing will frustrate your visitor more and detract from your credibility faster.
Poor or inconsistent navigation. Don’t make people think. Make it real easy for visitors to find what they are looking for.
Dead links. This is a credibility killer. Always do what you say you’re going to do. It is amazing what people can read into a dead link, the worst being that you simply don’t care enough about your visitor.
Slow website. I know, it’s hard to believe, but not everyone is using high speed broadband Internet connections yet. A little compassion here goes a long way.
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