Keyword research for your site is a must. Find and use some kind of keyword research tool to select the perfect keyword phrases for your site and to also check what phrases your competitors are using.
You will want to get a domain name that is no more than two words and that is relevant to your content. If you are selling rubber baby buggy bumpers then you might try "safebaby.com" or babybumper.com. You need to create your brand and your domain is where your brand begins.
After choosing your great new name and having found as many relevant keyword phrases for your niche, then take the plunge and get it hosted somewhere. I love godaddy and have used them for years, but you may not. Just get it out there in front of new eyeballs at your host of choice.
Your Site Won't EVER be finished. Don't let getting ready to get ready to get ready doom you from the start, just jump in the waters fine.
I don't buy the saying "knowledge is power" but I would if it said knowledge combined with action is power.
Anyway, on to the next step.
Bring on the main course for those hungry little spiders with 20 to 30 pages of really relevant content containing all of your relevant keyword phrases for each page. The spiders will be happy and you will have given them a good reason to pay you back with good search results.
You may want to stay away from slam bam graphics and flash in your site design. It is easier to keep your visitors on your site if it is simple and easy to navigate. If they wanted entertainment they would be watching TV.
Keep the navigation the same on all pages ie.. graphical interfaces on the left or top with a text version at the bottom.
Don't let that visitor slip away too quickly by grabbing their attention with bold headers because when they first visit your page they're just scanning or window shopping, not reading.
Build a site map that links to your pages and stick it in a text link at the bottom of your pages.
Remember I said your site is never finished and now that you have built the foundation for your business, it's time to add some goodies. Write a new content page every two to three days, say around 200-500 words to keep visitors coming back for your words of wisdom.
DON'T use tricks such as keyword stuffing and doorway pages leading to useless garbage, it will cost you in the end.
You need a blog to get to know some of the millions of wonderful people (buyers) out there and to show that you're a human being that they can trust. post at least once per week.
Stay away from reciprocal links and link farms, but do submit your site to appropriate webmasters and ask them to link to you because it will benefit them in some way.
Track your visitors. track your sales. track your links, track your tracks, and if you don't know where you're at, you sure won't know how to get where you're going.
Pay per click sites such as google adwords work to keep your brand out there, and are a good investment in your business. You did know that there would be some overhead, right? Good then, I'm not writing to someone in la-la land.
Keep up to date on new trends and write an article once a week and submit it to as many article directories as possible.
Study your traffic patterns after 60 to 90 days so you can determine how best to guide them through your site and also check the search engines and directories that you submitted too and resubmit if your not found.
Press releases are great for new products or service announcements and for new content, why not offer RSS feeds to your visitors?
If you do these things consistently and persistently and keep your content fresh, you will almost be guaranteed to have a successful website this time next year.
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