Ultimate Secrets to Build a Successful Web Business Part 2

Part 1 of this series really got down and dirty about content. Content’s main focus is twofold - making your visitors and search engines happy. This article is all about making you happy! Think of this as your starter guide to increasing traffic and building a profitable business.

Ultimate Secret #2) Without Traffic - What’s the Point?
Traffic can be summed up in 2 words - free and paid. 

We consider all PPC (pay-per-click), on and offline advertising, and paid directory submissions a form of paying for your traffic.  We also consider any project that takes up your time to be paid advertising.  After all, in the business world, time is money. Paid advertising can result in excellent results as long as you push the right message to your target audience.  It also means that you are paying to receive traffic or any other form of call to action that you may be looking for - app downloads, e-commerce, newsletter signups or free e-book offers.

Free traffic is harder to attract, but it costs you absolutely no money. Almost all free traffic is the result of users finding your site on the search engines. We talked about using content as your ultimate search engine ranking booster in the last article.

​Here are several ways to increase traffic.
Some are paid advertising options and others are totally free.

Write articles and submit them to several niche websites. Manually submitting articles to many websites can take a long time. We use a submission service to do all the hard work.  Contact us for more info.

Post in forums. Many forums will not allow you to market your product or services. That’s totally understandable. What we recommend doing is finding a really great forum that you can participate in. When people have questions, provide top notch and comprehensive answers. No selling. Almost all forums allow you to post your website in your profile. Take advantage of that.

Submit each page of your website to all major search engines. Also submit each page to all major search engines whenever you make a change on that page. Be careful with this one. Each engine has very specific directions and rules about submission rules. Make sure you do not spam! Submit pages according to each engine’s guidelines. Google Search Console is a good option if you want to DIY.

Create joint ventures with non-competing websites. Work with a company that compliments your product or service. Also be sure the joint venture is a win-win-win for you, the other company and your customers. Joint ventures can be a pain to set up and complete, but well worth it if done correctly.

Look into advertising, web advertising and/or PPC. Each method takes an initial investment and some time to learn, but can bring back traffic. 

Print your website name on all business correspondences. This is a simple task, but one that is simple to do. Add it to your email sig line, forum sig lines, letterhead and business cards.

Create an atmosphere of amazing customer service. This always leads to referrals from current clients.  The more referrals the more traffic!

​The bottom line is without traffic your site is floating in a sea of doom. No one is seeing your content or services. Traffic is the lifeline for any business, and the rule of thumb is that more traffic means more income.

This brings me to my last and final point about traffic. Once you develop a nice flow of visitors you need to know specifics. Where did those visitors come from? How did they find you? What pages are the most popular on your site? 

What page did they enter into your site? What page did they leave your site? What keywords did they use to find you?  You must know your visitor inside and out! Google Analytics and Search Console are very handy tools to gather this kind of information.

Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.