TPPro Digital Marketing
  • Home
  • Services
    • Web Design
    • Search Engine Optimization
    • Lead Generation
    • Ad Campaigns
    • Social Media Marketing
    • Consulting
  • TPPro Blog
  • About
  • Contact

Troubleshooting To Get Results From Your Search Engine Traffic

30/4/2021

0 Comments

 
"I did what you said and I'm getting 100 visitors a day from Google. But they still aren't buying my product."

​Never mind that some small businesses would be deliriously happy with 3000 additional visitors a month - what do you do when the plan you had to increase your search engine traffic doesn't give you the results you want?
snapshot of google homepage
You re-evaluate your plan.

Did you target the right keyword? Are your pages ready to convert? What's your lead capture system? Do you even have one?

You'll need to ask yourself all these questions, and more, but before you even get to that, here's the thing that doesn't seem obvious, the thing you have to resolve before you can move forward.

There's some outside chance - way, way outside - that an increase in search engine traffic just isn't the right way to solve your traffic problem.

What's more likely is that you have made one of the following mistakes or oversights. Make sure that the reason your search engine traffic isn't converting is for one of the following reasons before you abandon all efforts.
​1. You're trying to generate more traffic than a particular keyword can provide.
There might not be ten thousand people online looking for how to make ropes out of cheese every day. If your area is obscure, find out how much of a traffic yield you can expect from search engines, get as much of it as you can, then move on.

2. Lack of content optimization and searchability.
For every plan, you'll have to work on optimizing both your content and how it is found. 
SEO
There's just no two ways about it. Depending on your site and how it delivers its information, how frequently it does so, how many sites are linking to it, and a host of other factors, whether you'll have to lean more on updating content or links, will vary.

There's no cookie cutter solution, so take all the suggested steps for traffic success.
​3. You don't have a plan.
You know what they say about a failure to plan. If you don't, trust me, it ain't good. Have a goal. If you don't know what to set it on, base it on an increase in revenue. Think backwards from the increase in buyers you would need to make the kind of money you'd like.

4. You're using the wrong plan.
Not every traffic generation method you can leverage for search engine traffic is good for every site or business.
digital marketing scrabble
While it's true that the proper blog configuration can turn your site into a search engine magnet, that isn't the only reason to blog, and it doesn't mean that just any platform is suited to your site.

By all means, don't stop blogging because no one is reading your blog - find out why and address that problem.  It could be that they can't find it.
​5- You bought into a sales pitch as a search engine traffic plan.
I'm not going to tell you that article marketing won't help your search engine traffic if executed correctly. I will, however, tell you that most people don't set it up to get the most benefit out of the process, and that it's not a search engine strategy in and of itself.
laptop, smartphone and earbuds
6. You're not paying attention to analytics, so you have no idea what changed and when.
Getting 100 visitors a day to a site that was getting none is a triumph. Getting 100 more visitors a day from search engines to a site that used to get 1000 search engine visitors a day? Not so much.

You need, at bare minimum, a starting place to compare to, or else how do you know you've gotten anywhere?

7 - The traffic plan is fine. Your conversion plan isn't so hot.
If Google sends you a million visitors and they land on a page full of huge banners, they'll just leave. Give every page a clear purpose, and make sure each one has the ability to get your visitors to buy, subscribe, join, or whatever you'd like them to do, right then or on another day.

​These are the seven most common ways that search engine traffic can leak back out of your site. Even if one of those doesn't solve your search engine traffic problem, if you take action on each applicable point, it will at least help you get more out of your existing traffic.
dartboard with darts
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
0 Comments



Leave a Reply.

    Author

    TPPro Blog brings you the best insights and hacks to build a success story with digital marketing. Boost your business by reading our weekly posts.

    Archives

    April 2022
    March 2022
    February 2022
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020

    Categories

    All
    Affiliate Marketing
    Article Marketing
    Boost Your Blog
    Build Your Brand
    Content Is King
    Digital Marketing
    Entrepreneurship
    Home Business
    Innovation
    Internet Marketers
    Keywords
    Linking
    Marketing
    Marketing Myths
    Niche Marketing
    Online Business
    Online Sales
    Promote Your Business
    Retain Customers
    Search Engine Marketing
    Search Engine Traffic
    Self Improvement
    SEO
    Testimonials
    Visibility In Target Markets
    Web Design
    Website Design
    Website Performance
    Website Strategy
    Website Success Plan
    Website Traffic
    Website Usability
    Word Of Mouth Marketing

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Services
    • Web Design
    • Search Engine Optimization
    • Lead Generation
    • Ad Campaigns
    • Social Media Marketing
    • Consulting
  • TPPro Blog
  • About
  • Contact