Every day thousands of people go online to make money but most of them fail miserably because they either truly believe one of the 6 Internet Marketing Myths or or all of them. You can read them below and discover the grain of salt in all of them.
The fact is, it's never ever too late to start anything and that includes internet business. I firmly believe that the internet is not going anywhere and you should too. Every year the stats will show you the number of people shopping online is increasing, their spending dollars are growing and the number of people going online is increasing also.
If you are willing to take the necessary action to make 'big money' happen for you - it will. It takes time. You can criticize, be skeptical and sure that 'big money' can't happen for you - and it won't. Sit down and write a financial and sound business plan. The Local Chamber of Commerce can give you all the info you need to get started. If you believe that you will succeed you're right, if you believe that it won't work, you're right also. To summarize, you have heard people's stories about how they're making a fortune on the internet and how easy it is but the reality is some stories are NOT out of this world or unrealistic but it just doesn't happen overnight. You just have to apply a bit of common sense into it, find what you love to do, have a game plan, stay focused and you, my friend, might find the right opportunity to make all your dreams come true. Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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These 3 marketing myths can cause you to lose sales if you base your marketing decisions on them. We've given you some marketing tips to blast each myth and boost your sales. Myth 1: People buy a product at the cheapest price they can find. That is not true - if it was then companies like Rolex and would not exist - Timex would have put them out of business a long time ago. Despite the ease of research that the internet affords - buyers are generally lazy and don't undertake full research. Even on eBay - where it is far easier to check the relative prices of a product - people often buy a product at a higher price than they can. So what causes people to buy? These are called buying triggers - the most common are:
Myth 2: Offering your customers numerous different options will boost your sales When confronted with several options, most customers have difficulty making a decision. They often react by procrastinating - and going to a seller who offers a clearer product. Now by this we don't say add extras or upsells, just clearly state what's included in the product and don't offer options that not only confuse but making your selling and processing more difficult. The human mind works better when offered the two options "buy", "don't buy". Blasting Myth 2:
Myth 3: Everybody Needs My Product or Service Unfortunately, most people don't believe that they do need a particular service of product. Obviously with items such as iPods - your teenager will try and tell you they really, really, really need one, but this is peer pressure that has been built up with millions of dollars. Much of this was spent on research into what their market wanted - and they got it right! If you believe this myth then you also believe that you can succeed without doing much marketing or selling. Unfortunately, despite what some marketers tell you - it does not happen that way. Undoubtedly there are some very successful marketers around, but they will all admit that a great deal of market research, testing and reviewing of their offerings - happened before they became successful. Building a successful business is hard work - most of it devoted to finding potential customers and then matching them with your products and services. Even if most people can use your product or service, you still need a marketing strategy to reach them and a persuasive sales message to close sales - because you can bet your last dollar - that wherever there are lots of potential customers, there are just as many sellers. Blasting Myth 3:
Unless you are one of the millionaire marketers around - you will find many myths that you follow and potentially lose money on. Hopefully the ones above have helped you. Lee Lister - Biz Guru Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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