There are three types of Entrepreneurs:
Unsuccessful Entrepreneurs Things just don't work out for the Unsuccessful Entrepreneur. More often than not, they keep on trying, and get it a little more right next time. Eventually, some become successful. Often, they give up and return to the safety net of a 40 hour per week job. Their idea, product, or service just does not solve anyone’s problem, but their own. New Entrepreneurs I have a lot of respect for people that venture out into their own or try to turn an idea into action. These are people that generally don’t fit into the corporate structure, are generally liberal minded, having the audacity to question how things are being done and suggest there is a better way to do it.
Start-ups can end up in a common pattern: the 'New Entrepreneur' is excited about their great idea, yet they cannot really articulate how to make money with it. Their assumptions about their market are not well defined and they do not really understand what it takes to get a business going. They don’t understand why no one will invest in their business. They are passionate about the idea and their ego loves the fact that they can now put President on their business card. So what is important for new Entrepreneurs? It is all about sales.
As a New Entrepreneur is weighing the idea, the emphasis needs to be on sales and marketing. Get the idea, product, or service out there and see if someone will pay you for it. Do you need an infrastructure to support it? Yes. Do you need to be able to deliver it? Yes. But figure out what kind of expectations you can put out there and manage. As another successful Entrepreneur told me, don’t be afraid of success. You can always find money, if you have a book of business to show an investor. You can always find ways to deliver.
The reality is New Entrepreneurs need to focus on results. In business, results equal sales and profits. Logos, names, and images can have value only if people buy because of the name, logo and image. Get centered answering the questions of your buyers:
With limited resources and limited time, investment needs to be on finding the market, bringing them to you, engaging the market, and closing some deals or selling product. The question to always ask: Is what I am doing or spending money going to help me generate more sales?
2. Before you spend money on an expensive website, can you answer these questions: a. How big is the market? b. What words do people use to search for your product? c. How much to advertise? d. Who are your competitors? e. What are they doing? f. What are they not doing? g. Who are the top ranked sites? 3. Have you budgeted for web marketing? Monthly? 4. You are a new business, people don’t know you. And until you spend millions drilling your brand into their psyche, they aren't going to know your brand from a hole in the ground. Use what you do, or what your customers call your product as your name. This strategy worked fine in the past and still works fine today. Evidence: International Business Machines, Advanced Micro Devices, American Telephone and Telegraph, General Motors, General Electric, National Cash Register, American Airlines and Budget Rent-a-Car. Not an obscure latin name with an interesting meaning only to you. There is really nothing sexy about Internet marketing. It's about execution and results. It's NOT about corporate ego. It is about what your product or service does for the buyer and the investor. Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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2) What type of visibility tactics do you enjoy? This is important. If you don’t enjoy what you are doing it will come across in your message. Examples: If you enjoy speaking, what groups fit your criteria for your target market? Then, you might think of what groups fit the environment you enjoy. Once you have determined that, make those introductory calls to the group leaders and get on their speaking docket. If you enjoy writing, what style of writing do you like? Mine happens to be writing from the heart through actual experiences. It is usually in story form. It reflects learning and provides positive viewpoints, giving others room to grow. The bottom line is, if you like to write -- then write! Do it in your style and get your stories out to your market.
I could go on but I bet you get the idea. Whatever approach you use, pay attention to what you enjoy and the strengths you have. Don’t be afraid to be creative. That’s when your uniqueness will shine. 3) Find other businesses that compliment what you do and vice versa. I have a peer and friend with www.nurse-entrepreneur-network.com who consistently looks for complimentary content that will benefit her client base. She has already requested that this article be in her database before it’s ready to go. There are many publishers on the Internet that will place your article on their website at no charge for other business owners to pick up. i.e. www.ezinearticles.com. There are also other websites that have a range of what they charge to publish your work. What will you do to be seen? Think about what you enjoy, what is most effective for your product or service and get out there and DO IT! Consistency is key. Choose one or two marketing approaches, stick to the plan, evaluate the results and course correct. You will be happy with the outcome. Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
Whether you provide services or have your own store, you know you need to make yourself known by potential customers. The great question is how to do it. You may not have tons of money to invest in marketing. Besides, not all forms of marketing are the right choice for all businesses. The right marketing for you depends on the characteristics of your business. In this article we will explore how you can take advantage of the web to draw customers to your business.
Some hints:
It's then up to you to decide whether it will be a good idea or not to pay for it. It depends on your business, on whether your market is highly competitive or not, and of course it depends on whether you can afford it or not.
You can also promote your business every time you send an email. Just add your url to your signature. This way, every person to whom you send an email will also have a link to your website.
Last, but not least: you need to add content to your site periodically, so visitors come back and search engines rank your site better. Both people and search engines like sites with useful up-to-date content. Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
How do I effectively develop an Internet marketing strategy? Every online business owner asks this question at some point in time. Unfortunately there is no universal answer to developing your Internet marketing strategy. There are many different methods being used and new ones being tried every day. However, there are fundamentals that must be in place to develop a successful Internet marketing strategy.
When you have a grasp of your target market you’ll be able to make accurate decisions about your business, not guesses based on guesses. Developing an Internet marketing strategy is like building the foundation of your business. When you analyze your target audience, you'll want to find out the answers to questions such as the ones listed below.
Depending on what your business sells or offers, there should be more questions you can develop to further hone your target market and therefore you Internet marketing strategy. How do you get this information? Talk to people in person or in groups. Conduct an online survey. Make use of online forums. Put a forum on your site. Use a promotional give away to get information. Be creative and be real.
Internet marketing strategy three: Don’t base your sales pitch on deception. Make sure your links accurately describe what the viewer will get. It is a common con to have a link to a freebie or discount lead to nothing more than a hard sales pitch that the viewer wouldn’t have chosen. If you do, you’ll likely lose the potential customer.
Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
The style for the web, especially in the case of marketing, must be much more succinct and effective. Remember that it is the reader, not the writer, of the content who will determine the sequence that will be followed for the content. To do this, there are a number of things that you need to keep in mind as you write your web content:
3. Apply more of a journalistic-type writing style. This means that your wording will be simple and direct, and any complex sentence structures should be avoided. Don't use any unnecessary words or "fluff".
This can be done by using the second person, that is, writing "you", so that the reader will feel as though he or she can personally relate with what you are trying to say. 6. Always tell your reader the benefits of whatever you're saying. Copy should be written in order to directly inform readers of "what's in it for them". This means not only saying the features of any given product or service, but also why these features are good for the reader's needs and desires.
Smaller, more manageable and more inviting paragraphs of no more than two or three sentences are easier to read and scan. You can also use subheadings and bullets to make scanning easier and more appealing.
SEO (search engine optimization) is one of the most effective online marketing efforts you can make. Furthermore, scanning your content becomes much easier when keywords are there to be spotted. None of these points are very difficult, however, they are somewhat time consuming. Fortunately, they are worth every moment you can put into them. Whether this means hiring a professional, or doing it yourself, these techniques provide you substantial results that youíll be able to see growing over time. Just donít forget to keep up those efforts as you add new pages to your website, or if you change the siteís design in the future! Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
Virtually anybody can succeed with their very own successful home business, and yet the majority fail with their home business. Why?...Three main reasons why people fail.
Same with your home business, you will have falls, it is all part of the learning curve, you will learn more from these slight setbacks than from your successes enabling you and your business skills to develop.
not really believe in your home business how will you convince anybody else too. Believe in your business and other people will as well, believe, and your business will thrive.
Motivation What motivates somebody to start their own home business, desires, pleasure. Millions dream of the benefits of owning a successful business, financial Independence for one and with that comes personal freedom. Figures out there indicate that on an average day, six million residents in America alone search for home business opportunities, but desires and dreams of a better lifestyle are not always enough to motivate somebody into action. The biggest motivator of all is often pain, losing one's source of income, or a reduction in income for whatever reason. The emotional pain that comes with trying to exist on a reduced income level has motivated thousands of people into starting their own successful home businesses. Don't let pain be your motivator, instead let your desires and goals motivate you and your business, allowing you and your family to live the lifestyle you deserve and dream about. In Conclusion Once you have made the decision to start your own home business, just keep focused on what motivated you to start your home business in the first place, this will provide the drive required to push your home business forward. A final thought, what if you were to take the action required today? What might your lifestyle be like in a year's time? Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
Keyword research for your site is a must. Find and use some kind of keyword research tool to select the perfect keyword phrases for your site and to also check what phrases your competitors are using. You will want to get a domain name that is no more than two words and that is relevant to your content. If you are selling rubber baby buggy bumpers then you might try "safebaby.com" or babybumper.com. You need to create your brand and your domain is where your brand begins. After choosing your great new name and having found as many relevant keyword phrases for your niche, then take the plunge and get it hosted somewhere. I love godaddy and have used them for years, but you may not. Just get it out there in front of new eyeballs at your host of choice.
Your Site Won't EVER be finished. Don't let getting ready to get ready to get ready doom you from the start, just jump in the waters fine. I don't buy the saying "knowledge is power" but I would if it said knowledge combined with action is power. Anyway, on to the next step. Bring on the main course for those hungry little spiders with 20 to 30 pages of really relevant content containing all of your relevant keyword phrases for each page. The spiders will be happy and you will have given them a good reason to pay you back with good search results. You may want to stay away from slam bam graphics and flash in your site design. It is easier to keep your visitors on your site if it is simple and easy to navigate. If they wanted entertainment they would be watching TV.
Keep the navigation the same on all pages ie.. graphical interfaces on the left or top with a text version at the bottom. Don't let that visitor slip away too quickly by grabbing their attention with bold headers because when they first visit your page they're just scanning or window shopping, not reading. Build a site map that links to your pages and stick it in a text link at the bottom of your pages. Remember I said your site is never finished and now that you have built the foundation for your business, it's time to add some goodies. Write a new content page every two to three days, say around 200-500 words to keep visitors coming back for your words of wisdom. DON'T use tricks such as keyword stuffing and doorway pages leading to useless garbage, it will cost you in the end.
You need a blog to get to know some of the millions of wonderful people (buyers) out there and to show that you're a human being that they can trust. post at least once per week. Stay away from reciprocal links and link farms, but do submit your site to appropriate webmasters and ask them to link to you because it will benefit them in some way. Track your visitors. track your sales. track your links, track your tracks, and if you don't know where you're at, you sure won't know how to get where you're going. Pay per click sites such as google adwords work to keep your brand out there, and are a good investment in your business. You did know that there would be some overhead, right? Good then, I'm not writing to someone in la-la land. Keep up to date on new trends and write an article once a week and submit it to as many article directories as possible. Study your traffic patterns after 60 to 90 days so you can determine how best to guide them through your site and also check the search engines and directories that you submitted too and resubmit if your not found. Press releases are great for new products or service announcements and for new content, why not offer RSS feeds to your visitors? If you do these things consistently and persistently and keep your content fresh, you will almost be guaranteed to have a successful website this time next year. Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
Your brand is you. It's everything that your business is, encapsulated in a name, and sometimes in a slogan. But naming your business and creating a slogan isn't enough. You've got to build your brand by showing what your brand stands for. Here are the top five ways to build your brand online:
Aim to add something to your website every day, even if it's only one blog post (see below). Building your website is the easiest, cheapest, and fastest way to build your brand, online or offline.
Your blog can help you to build your brand as nothing else can. Spend a few minutes today checking out the websites of others in your industry. You may be surprised, and even shocked, to discover how many of your competitors are blogging.
This has huge benefits for your Search Engine Optimization (SEO) activities. Can you imagine what this could do to build your brand? Once you've written the articles, post them to your website, and to article directories, of which there are hundreds online. When you post these documents to article directories, people are made aware of your brand, and your brand's message spreads virally, as other people promote your material on their Web sites.
Tip: your local media, newspapers, radio and TV, are always desperate for stories -- send your releases to your local media, as well as posting them online.
Integrate it with a payment gateway and they'll be able to purchase your content online. Branding is a function of marketing, and whether your business is brand new or well-established, branding your business makes your business memorable, so it's essential. These top five activities will create a strong brand for you, much sooner than you think possible. Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
therefore, content is still the most important aspect of your website. Great design, flash, graphics, and a cool banner will not get you ranked well for your keywords and phrases. Great content will! Let's first look at the content in your website. Images are great with alt tags. That helps. But it is the text on the pages that, when done correctly, will help your search engine results. This text is also what will convert your customers into sales.
to your website if they read and like the articles you write or have written for you. Just having your articles in thousands of article directories is not the goal of article marketing, although there are article-marketing gurus out there who think it is. The goal is for webmasters to find those articles and place them in their blogs and websites. If they use your article, their website or blog is likely related to the same topic as your website. You are looking for these quality links. The links for just being in the article directories do not hurt you, but they do not help nearly as much as those from related websites do.
The reverse is also true in the reader's mind. If the articles are written poorly, then likely your products and services are of little or no value as well. It is not only about the number of keywords and phrases placed into the article folks. With all of that being said, I still find all over the web, especially at freelance websites, people going in and saying things like; "I need 400 articles written for SEO and I'm willing to pay $1.50 per article." Or they say something like; "I need someone to write content for my website and I'm only willing to pay $10 per page." I really try to refrain from telling people they are, well... stupid, but I am finding it harder and harder each day when I read this stuff.
writers and paying for text that converts sales, you will begin to be successful on the web. That cheap content is not going to make you any money. A website that is beautiful but gets no traffic and sales may as well be an ugly website. An ugly website that ranks well in the search engine and that makes sales gets more beautiful by the dollar. Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
It provides meaningful content for the individual searching the web for good information. And It provides an avenue whereby the article writer can be noticed on the web.
classifieds, and traffic generation programs are not as effective. The mass advertising forms are much more effective, cost-wise, when promoting a product that has wide market appeal.
Sometimes article writers will write generic articles that really don’t provide any real benefit to the reader, thinking that an article is an article. That is simply not true. Think about yourself. When you read an article, if you do not learn something new when you read the article, are you disposed to learning more about the person, company, or products represented by the article writer?
Good, well-written, articles are the key to niche marketing in today’s Internet marketing environment. Write articles, submit them to the most-used article databases, and watch your website traffic grow. Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
This may have to do with your current job, a job you used to have, a hobby you enjoy, an art form, a sport, or anything else that you happen to enjoy in life.
You never know; the idea you write down right now might not seem like much, but when you read it over later, it might stir much bigger thoughts.
Put all of these things into a logical order, and then break them down into smaller parts which are then arranged in their own logical orders.
Once you have some substantial ideas in front of you, consider showing them to your friends and family. Listen carefully to their thoughts and opinions and let them inspire you for further ideas and details. You might be surprised at what the people around you might think of that may never have crossed your mind. Another great resource is the internet. Do some research around your topic and prospective product(s), finding websites of general interest and potential competition. This will give you some great ideas about what’s out there and an understanding of what people are really looking for. It will help you to better polish your idea or develop a whole new one that you think is better. Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
you are willing to learn and accept failures from time to time, learn from your mistakes and apply that knowledge - the money will come. Don't give up. There are lots of people who truly do make money this way.
As long as you free your mind from this kind of skepticism, you have taken your first step. While this profession takes time to figure out, it is not hard to figure out. Remember, the only person stopping you is you!
You will spend many hours reading, writing, and learning what works and what doesn't. It will get tedious and hard to stick to. Persevere, your reward is coming.
You will be just as exhausted from working and researching all day as you would sling 50 pound sacks of flour all day. When you are mentally exhausted you will be physically exhausted. You work hard; don't allow the people who minimize your efforts get to you.
Read your newsletters and the articles in them. Listen to those who are already successful. They are already telling you what to do and how to do it. Now you just need to listen and learn. Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
As you read through the seven levels of marketers provided below, I want you to know that successful marketers have been at almost every single one of them. It was only as their knowledge and experience increased that they were able to upgrade to the level where they are at today. At some point while reading the descriptions of each level, you will probably recognize where you or other people you know are. I recommend while reading you write down where you currently are as you discover your level, to help improve your awareness of your current strategy. This will also help you realize where you need to go. Here are the seven levels of Internet marketers.
Most Mooches don't have a clue about Internet marketing. If you ask them what the Internet is for, they'll say, "to chat" or "to e-mail friends" or even better, "to watch porn". You know, something useless.
Most Wanna-Be marketers have heard of the Internet and know people who make money on the Net, so they are easily excited about opportunities. Unfortunately they spend most of their money on MLM and other moneymaking scams rather than chasing real opportunities.
Most Pretenders are waiting for the perfect time to start a new business. They don't realize the perfect time is NOW. They talk talk talk about starting an Internet business but lack the guts necessary to DO IT. Many have successful offline businesses and spend lots of their hard earned money attending seminars and buying e-books about Internet marketing. A good example of a Pretender is a successful overworked doctor who spends $20,000 on info-products but doesn't develop a website. The Pretender doesn't understand a key principle of this industry: You don't have to get it right the first time, you just have to get started.
There is hope for the Newbie. They feel excited and probably have read a few books about Internet marketing. Unlike Pretenders, they are willing to invest a lot of time in themselves. They buy resale rights, reprint rights, licenses of many products, but lack the know-how about how to market them.
understanding of marketing, copywriting and traffic generation and have a clear sense of what their audience is looking for. They are often leaders within their niche and make good money. They enjoy a comfortable living. The problem is they are sitting on their "ass-ets" and thinking what they have accomplished so far is all they can do. They fail to realize there is more opportunity available if they are willing to put in a little extra effort.
Master marketers are millionaires, or at least making 6 figures a year. They are leaders in their industry. They are well versed in direct response marketing and can teach others. They have a vast amount of knowledge both online and offline and have experience working in different businesses. Most have experience working with adversity. They are high performance people who make great mentors. Most understand traffic conversion and traffic generation. The Master marketer can get into any niche and make money, even if they don't have any affinity or experience working with a niche. They recognize the Internet is nothing more than a medium they can use to make money. They integrate online and offline marketing. They possess a solid understanding of copywriting, testing and tracking. They build a team of experts around them and delegate responsibility to talented people.
These are the people taking their companies public. They are raising capital and selling it to the public, to shareholders, but not to customers. They have an exit strategy in place before starting something new. They recognize the purpose of a business is to sell it or put it on autopilot so they can enjoy their lives to the fullest. This is where you want to be. Example: ebay.com, google.com, yahoo.com, etc. So now I ask you, Which one are you? Which one do you want to be? The people you know, which level are they at? Are they realizing their dreams? Why or why not? You have to ask questions, have a firm understanding of where you are NOW and where you WANT to be soon if you want to succeed. Don't just charge ahead blindly, but don't sit on your ass either. If you want to succeed, take charge of your life and your financial future. Find out where you are, and what steps you need to take to be where you want to be. Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
Every day thousands of people go online to make money but most of them fail miserably because they either truly believe one of the 6 Internet Marketing Myths or or all of them. You can read them below and discover the grain of salt in all of them.
The fact is, it's never ever too late to start anything and that includes internet business. I firmly believe that the internet is not going anywhere and you should too. Every year the stats will show you the number of people shopping online is increasing, their spending dollars are growing and the number of people going online is increasing also.
If you are willing to take the necessary action to make 'big money' happen for you - it will. It takes time. You can criticize, be skeptical and sure that 'big money' can't happen for you - and it won't. Sit down and write a financial and sound business plan. The Local Chamber of Commerce can give you all the info you need to get started. If you believe that you will succeed you're right, if you believe that it won't work, you're right also. To summarize, you have heard people's stories about how they're making a fortune on the internet and how easy it is but the reality is some stories are NOT out of this world or unrealistic but it just doesn't happen overnight. You just have to apply a bit of common sense into it, find what you love to do, have a game plan, stay focused and you, my friend, might find the right opportunity to make all your dreams come true. Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
This is absolutely true for online businesses too. In fact, winning customers online has its pros and cons. The good news is that the entire world is your market, and you could potentially reach more people through the World Wide Web. The disadvantage? The Internet offers a more impersonal channel in our dealings with people, making it more difficult to gain their trust and favor. So what can you do then? Fear not, dear friend. As with everything else in life, you should try to accentuate the positives to compensate for the negatives. Here are 5 methods by which you could gain a good number of customers, and keep them for a long and profitable business for you and your family.
Additionally, this would make our clients as advertising vehicles for our business as well, as they would spread the word about the excellence of our service to people belonging to their network.
Winning customers is more than just luck. It entails a lot of strategizing and good planning. Retaining customers involve the same level of commitment as well. In the highly competitive world of online marketing, trust plays an integral role in achieving our goals. Try your best to win your customers' trust. Take care of it. And for sure, this trust would fuel good business for you for many years to come. Target Practice Pro is your go-to digital marketing solution for planting marketing seeds and boosting your business. Call us now for a free quote.
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