These words, or content, should provide tons of information in small, bite-sized chunks of text. No one likes to read 8 pages of content on a website. On the flip side, no one likes to buy a product without knowing more about it. You need to find the perfect balance between having no information and providing too much.
During that time you are positioned as an expert. Any soft recommendations that you make will be considered by your visitor.
Pre-selling and content (part 1 of this series) are closely related. You must provide information to your site visitors. You must be viewed as the expert and as a helpful friend making a recommendation. People will not feel sold by that. People will respect that you are providing answers to their problems and making a recommendation for a product that can provide even more helpful info. It's seen as a favor instead of a hard sell.
Having a successful web business starts with effective content. Stay tuned for part 4!
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