All the information in the world will not take the place of determination and persistence. A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.
A keyword can be a single word or a phrase. It is the term that web surfers use to search for information. Place yourself in their shoes and try to discover what search terms they use. You must then evaluate the search term. How many people search using that term? How many sites already deliver information on that search term? Simple demand and supply rules. The more demand with the less supply equals more profitability.
Without a proper keyword search and analysis you may as well forget about becoming successful with an Internet business. Investing in this one secret is literally the start of planning your website.
Search engine spiders do not like to fish around for all of your pages and links. This is why many sites offer a ìsite mapî. A site map is one page that contains links to all of the content pages. This is a fine route to take; however, most people agree that pages with a lot of links on them are valued less than content pages that casually link to other content pages.
Using three tiers allows you to go from topic to sub-topic to sub-sub-topic all by natural in-content links. For example, tier 1 is the homepage on a fitness site. Tier 2 is a page all about cardio activity and its benefits. A tier three page off of that tier 2 page is about different treadmill routines. Do you see how the site visitor would like this structure? They click on "Cardio" and are given links to more specific pages about cardio topics. Search engine spiders like the three tier structure too. It means they do not have to dig through layers and levels of useless links.
teaches you how to optimize web pages for engines. Doing that will cause less headaches and frustration and it will keep you focused on building content.
A quick education in optimization: place your specific keywords in the file name, title, description and keyword section of your page. Then sprinkle the keywords throughout the content. Also provide a link using your specific keyword in the link text. If all of this has you spinning your head, I recommend going to the hosting company I use. They literally teach you to build a website using blocks. Itís all simple and easier than you think.
they are reading content. Search engines notice this and rank you better. How well your site can keep visitors is known as "stickiness." Your site must attract and keep visitors for as long as possible.
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